Reuben Martinez
Brandon,FL
Summary
A professional marketer with 9 years of experience across 3 different industries. Most recently employed by the Pottawatomie County Health Department in Westmoreland, Kansas.
Overview
8
8
years of professional experience
Work History
Pottawatomie County Health Department
Media Buyer - Marketing Outreach (Contract)
2023.11 - Current
- Co-managed a budget of $50,000.
- Purchased ad space in movie theaters, television, OTT streaming, radio, and grocery stores.
- Designed and distributed over 2000 flyers to school districts, museums, zoos, gyms, and more.
- Conducted comprehensive market research to identify proper ad formats and appropriate messaging. opportunities.
- Took advantage of free marketing materials offered by state and federal health departments to save on spending.
Texas Health Resources
Content Writer (Contract To Freelance)
2023.04 - Current
- Published high-performing stories that have been viewed over 100,000 times.
- Received the Wrangler Award for quantity, quality, and variety of content produced.
- Coordinated with executive leadership, legal council, and copy editors to produce error-free, on-brand content.
- Used Monday.com to manage multiple projects and deadlines simultaneously.
- Used Meltwater to track brand health, story performance, and consumer insights.
Gale Healthcare Solutions
Content Writer
2022.05 - 2023.03
- Used Wordstream, Keywords Everywhere, and Google Trends for SEO and market research.
- Used Hubspot to distribute A/B tested marketing emails read over 1 million times.
- Collaborated on social media campaigns that increased followers by 28% in 2022.
- Used SEO research to determine appropriate formats/keywords for blogs and marketing emails.
- Published engaging blogs and press releases using WordPress.
PennyMac Loan Services LLC
Technical Writer (Contract)
2021.08 - 2022.05
- Created easily digestible, visually appealing standard operating procedures (SOP) for trainees.
- Hosted Q&A's with trainees and managers to evaluate/improve SOP clarity.
- Used clear language, demonstrations, and screenshots to accommodate multiple learning styles.
- Hosted group trainings in-person/via Zoom across multiple states/time zones.
- Interviewed subject matter experts to further understand their needs.
Cake Credit
Copywriter, Social Media Coordinator
2016.05 - 2021.06
- Developed engaging copy and graphics for social media posts.
- Posted responses to reviews on Google, Facebook, and Yelp.
- Used Zoho to produce/distribute marketing drip emails.
- Drafted email templates for credit bureau correspondence.
- Managed accounts for 300 clients.
Education
Associate of Arts - Professional, Technical, Business, And Scientific Writing
Hillsborough Community College
Tampa, FL12.2014
Skills
- Digital Marketing
- Content Creation
- Market Research
- Data Analysis
- Professional Writing
- Graphic Design
Timeline
Pottawatomie County Health Department
Media Buyer - Marketing Outreach (Contract)
2023.11 - Current
Texas Health Resources
Content Writer (Contract To Freelance)
2023.04 - Current
Gale Healthcare Solutions
Content Writer
2022.05 - 2023.03
PennyMac Loan Services LLC
Technical Writer (Contract)
2021.08 - 2022.05
Cake Credit
Copywriter, Social Media Coordinator
2016.05 - 2021.06
Associate of Arts - Professional, Technical, Business, And Scientific Writing
Hillsborough Community College
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