Revecka Jallad

Los Angeles,CA

Summary

Results-driven executive with a proven track record in scaling operations, leading cross-functional teams, and driving growth through data-informed marketing and operational strategies. Adept at developing innovative campaigns that elevate brand visibility and revenue, while enhancing customer experiences through strategic use of technology. Demonstrated success in managing budgets, optimizing performance, and fostering collaborative, goal-oriented environments. Recognized for adaptability, leadership, and consistent delivery in dynamic, high-growth settings.

Overview

years of professional experience

Work History

DIVISA, Inc

Chief Client Officer

12.2015 - Current

Job overview

Drive client success, achieving substantial growth for e-commerce brands through strategic leadership.
Promote a culture of inclusivity and diversity, understanding its importance in team dynamics and strategy development.
Co-founded and led an INC 5000, multi-million dollar agency.
Managed agency operations for over a decade, ensuring consistent client satisfaction from meta campaign management to large scale creative productions.
Spearhead digital growth strategies for fashion, beauty, luxury and Health & Wellness brands, leveraging AI & Machine Learning to drive client success and industry leadership.
Collaborated with cross-functional teams to ensure cohesive project execution and alignment with brand strategy.
Lead end-to-end consulting projects for direct-to-consumer brands, delivering tailored solutions that significantly enhance digital visibility and scalability.
Exercise exceptional crisis management skills, making sound decisions under pressure and effectively managing high-stakes situations.
Developed innovative concepts for marketing campaigns to enhance brand visibility.
Managed a portfolio of mid-market and enterprise clients with a focus on relationship-building and strategic account management. Consistently achieved retention targets through deep customer understanding, tailored support, and proactive outreach.
Navigate complex market trends by analyzing qualitative and quantitative data to inform strategic decision-making.
Utilize expertise in descriptive, predictive, and prescriptive analytics to generate actionable insights for business growth.

Self

Director of E-commerce Photography

03.2015 - Current

Job overview

Worked with and managed high volume commercial productions ranging from 100-300 skus a day.
E-commerce work accepted and used on major platforms such as Nordstrom.com and Revolve.com
Led cross-functional teams to streamline operational processes and enhance productivity.
Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
Improved project efficiency with strategic planning, resource allocation, and time management practices.
Led cross-functional teams to optimize digital marketing campaigns and improve conversion rates.
Led creative direction for diverse film and video projects, ensuring alignment with client vision and objectives.
Managed lighting design and camera techniques, optimizing visual aesthetics while maintaining production schedules.
Mentored junior photographers and crew members, fostering skill development and promoting teamwork across projects.
Implemented best practices for photo and video capture and editing processes, improving workflow efficiency within the team.
Developed shot lists and storyboards, facilitating clear communication between departments during pre-production phases.
Conducted equipment assessments and managed inventory, ensuring optimal functionality of cameras and accessories.
Evaluated project outcomes post-delivery, providing insights for continuous improvement in future productions.
Maximized creative potential through skillful use of composition, framing, and camera movement, resulting in dynamic visuals.
Demonstrated respect, friendliness and willingness to help wherever needed.
Experienced in various lighting techniques for commercial photography and videography.
Developed and executed e-commerce strategies to enhance online sales and customer engagement.
Developed and executed meta ad strategies to enhance thumb stop and hook and hold rate.
Executed photography and videography strategies that helped lower ad metrics such as CPM.

Education

University of La Verne
La Verne, CA

Bachelors of Science from Business Administration

01.2006

University Overview

Minor: Marketing

President of American Marketing Association

Awarded Departamental Honors

Fashion Institute of Design And Merchandising (FIDM)
Los Angeles, CA

Professional Associates from Merchandise Marketing

01.2002

University Overview

Minor: Retail Management

Skills

Data Interpretation
Project Management
Creative Team Leadership
Art Direction
Client Relationship Development
Meta Creative Strategy

Shopify Store Creative Strategy
Proficient in Capture One
Proficient in Adobe Creative Suite
ChatGPT Proficiency
Professional photography

Affiliations

Forbes Agency Council

Timeline