Rex Morrow
Houston,TX
Summary
Product management professional with extensive experience in leading product lifecycles from conception to launch. Known for driving collaborative efforts and achieving outstanding results. Recognized for strategic thinking, adaptability, and strong commitment to team success.
Overview
21
21
years of professional experience
Work History
Senior Consultant, Product Management
ARGON DIGITAL
04.2021 - 12.2022
- Company Overview: Consultancy which provides software product management services to Fortune 1000 companies
- Led 2-FTE consulting team on an engagement to modernize a custom SaaS application built on Salesforce IaaS, which contributes over $1B in annual revenues for an international media conglomerate and animation studio (F500)
- Owned development and implementation of a new business feature valued at $250M, with estimated cost savings of over $1.5M per annum, by planning and directing the efforts of client’s offshore team of 30+ developers
- Supervised implementation phase of the project over 3 mos. by collaborating with offshore development, and providing adaptability in scheduling and prioritization in order to complete the project on time
Director of Product Operations
SUSE, LLC
05.2019 - 03.2020
- Company Overview: German-based enterprise software vendor which provides IT Solutions and Services for Linux distributions
- Led 3 FTEs in a ‘Chief of Staff’ role to provide organizational management for a product management group consisting of 36 product managers spread across 3 lines of business with annual revenues of $500M
- Coordinated company’s senior leadership council to evaluate new product opportunities, and to review and approve proposed changes to current offerings or product pricing
- Contributed to increase in Cloud revenues by 67% YoY, and partners by 120%, through collaboration with Sales and IT to analyze historical financial performance, overhaul the Go-to-Market strategy, and develop a dynamic pricing scheme for virtual Linux servers bought on IaaS providers like AWS, Google, and Microsoft Azure
- Designed and supervised Quarterly Business Review process for the VP of Product Management to assess product performance, review/adjust product strategy, and assign future investment levels
Product Management Consultant
INDEPENDENT CONSULTANT
01.2017 - 04.2019
- Company Overview: Self-employed
- Investigated opportunity in Application Performance Management (APM) of Cloud services for the VP of Product at an enterprise software firm in Houston, TX by developing a new product concept based on primary/secondary research of the market segment and determining the initial features and requirements of such a solution
- Created a ‘pain points’ survey based on market research, and expedited data collection by subcontracting 3rd party vendors in order to test the AIOps platform product concept and major features with actual users in industry
- Formulated business case for tested product concept and analyzed M&A targets; recommendations were accepted by business unit leadership, resulting in a successful acquisition in 2021 to further the company’s AIOps strategy
Director of Marketing
LIQUIBASE, INC.
07.2015 - 10.2016
- Company Overview: Venture-backed enterprise software startup providing solutions for database change management
- Led 2-FTE team in department turnaround by devising integrated marketing plan for FY’16 focused on digital and inbound marketing; decreased marketing budget by 75% and cost/lead by 24%; increased lead production by 288%
- Developed Excel model of company’s marketing-to-sales funnel based on proprietary historical data to provide insight into sales conversion statistics, which was used to increase accuracy in the company’s future forecasts
- Administered content strategy and wrote technical white papers, increasing the company’s output of thought leadership while developing new channels and partnerships for delivering marketing content online
- Maintained the company’s pro-forma financial statements, used in investor meetings, by building an Excel model
- Implemented marketing automation suite (Marketo) and integrated with WordPress website and Salesforce CRM; automated inbound lead flow from capture to sales rep, improving follow-up time from ~24 hrs. to less than 1 hr.
Product Manager
LIQUIBASE, INC.
09.2012 - 07.2015
- Company Overview: Venture-backed enterprise software startup providing solutions for database change management
- Spearheaded development cycle for product #2 by conducting primary and secondary market research within target segment, developing product concept and initial requirements, and building a functioning prototype using the LAMP stack (Linux, Apache, MySQL, PHP)
- Formulated business case and Go-to-Market strategy for company leadership which resulted in the development and release of a database schema monitoring tool
Venture Partner and Graduate Fellow
JON BRUMLEY TEXAS VENTURE LABS
06.2011 - 08.2012
- Company Overview: Startup Accelerator housed within the McCombs School of Business at The University of Texas at Austin
- Co-founded Texas Venture Labs program while an MBA candidate, and was awarded a 1-yr. graduate fellowship to continue building the program, resulting in over $1B invested across 300 member companies to date
- Developed course curriculum under guidance of faculty advisor, and recruited graduate students from the schools of Business, Law, Engineering, and Sciences to form cross-disciplinary teams which consulted with early-stage startups
- Administered the program from inaugural class through its first two years, and supervised the application and screening process to select viable co-founder teams for inclusion in the accelerator on a semesterly basis
- Contributed to fundraising efforts to establish a long-term endowment which would continue to fund the program’s operations and future Venture Partner fellowships, securing a $10M gift donation from Mr. Jon Brumley
Commissioned Officer
UNITED STATES ARMY
12.2001 - 04.2009
- Company Commander to a headquarters company of 112 soldiers (2008-2009), responsible for organizational planning, HR, training, fleet maintenance, and adjudication of disciplinary matters; managed a training budget of $13M per yr. with additional fiduciary responsibility for military assets valued at over $115M
- Strategic planner for 13 battalion-sized operations while in theater (2007-2008), responsible for conducting analysis of enemy, terrain, and civilian population to determine key objectives and operational requirements, contributing to the neutralization and forced retreat of Al Qaeda in Iraq
- As contracting officer, administered battalion’s ‘Sons of Iraq’ (SOI) program from Nov 07-Jun 08, hiring and vetting over 2,000 local civilians to provide security of critical infrastructure sites with a monthly payroll of $1.4M
- Two-time recipient of the Bronze Star awarded while deployed in support of Operation Iraqi Freedom (2004, 2008)
Education
Master of Business Administration - Finance and Entrepreneurship
MCCOMBS SCHOOL OF BUSINESS
Austin, TX01.2011
Bachelor of Science - Psychology
BOSTON UNIVERSITY
Boston, MA01.2001
Skills
- Program Management
- Business Operations
- Business Case Development
- Budgeting
- Data Analysis/Visualization
- Project Management
- Information Technology
- Problem Solving
- Financial Analysis & Modeling
Timeline
Senior Consultant, Product Management
ARGON DIGITAL
04.2021 - 12.2022
Director of Product Operations
SUSE, LLC
05.2019 - 03.2020
Product Management Consultant
INDEPENDENT CONSULTANT
01.2017 - 04.2019
Director of Marketing
LIQUIBASE, INC.
07.2015 - 10.2016
Product Manager
LIQUIBASE, INC.
09.2012 - 07.2015
Venture Partner and Graduate Fellow
JON BRUMLEY TEXAS VENTURE LABS
06.2011 - 08.2012
Commissioned Officer
UNITED STATES ARMY
12.2001 - 04.2009
Bachelor of Science - Psychology
BOSTON UNIVERSITY
Master of Business Administration - Finance and Entrepreneurship
MCCOMBS SCHOOL OF BUSINESS
Similar Profiles
Llereisy PerezLlereisy Perez
Packaging Operator at Argon Medical DevicesPackaging Operator at Argon Medical Devices
Tia HawkinsTia Hawkins
Marketing Manager, Tradeshows & Events at Argon Medical DevicesMarketing Manager, Tradeshows & Events at Argon Medical Devices
Paula Elisabeth AltamiranoPaula Elisabeth Altamirano
YPF KUPAL y SPOT ARGON (Misma empresa ) at COMERCIAL ARGON S.AYPF KUPAL y SPOT ARGON (Misma empresa ) at COMERCIAL ARGON S.A
Delinege KingDelinege King
SMB Major Account Executive at T-MobileSMB Major Account Executive at T-Mobile
Malcolm ConeoMalcolm Coneo
Life Insurance Agent at Bankers Life Insurance Company Of AmericaLife Insurance Agent at Bankers Life Insurance Company Of America