Rexford Urschler
Business Development Executive
Basking Ridge,NJ
Summary
Results-driven Business Development Executive & Sales Leader with a proven ability to drive substantial revenue growth through strategic partnerships and innovative platform solutions. Skilled at navigating complex, multi-stakeholder environments to align cutting-edge Azure, AI/Agent, and App modernization solutions with client business objectives. Successfully engages with stakeholders at all levels, including CXO, CFO, COO, CIO, etc., to build strong relationships and deliver exceptional results. Experienced in revitalizing underperforming accounts, expanding into new markets, and leading high-performing teams to consistently exceed growth targets.
Overview
29
29
years of professional experience
3
3
Certifications
Work History
Account Director – Strategic Accounts
Microsoft HLS
New York, New York
01.2019 - Current
- Developed and implemented Azure & Azure OpenAI strategies for two top-tier strategic accounts (Humana & Cigna), driving significant cloud adoption and transformation
- Led a cross-functional Data & AI collaboration with McKinsey and TATA Consulting, resulting in a 20% YoY increase in Azure Consumption Revenue (ACR)
- Built and strengthened partnerships with Adobe, Cognizant, EY, Deloitte, Citrix, Databricks, KPMG, and Servicenow, fueling continued partner ACR growth
- Consistently exceeded revenue targets, achieving billed revenue goals in 4 of the last 5 years across D365, M365, and Power BI solutions
- Currently leading Azure Data & AI initiatives, positioning HLS strategics as a leader in MoM ACR for FY25
US Lead – Managed Care Solutions & Services
Samsung Electronics
Ridgefield Park, New Jersey
01.2018 - 01.2019
- 5Established and led the Managed Care vertical for Samsung North America, driving innovation in consumer healthcare solutions producing an average of 104% QoQ data and hardware revenue from enterprise customers
- Partnered with Digital Health teams and medical directors to expand Samsung’s presence in in-home care and corporate well-being markets
- Worked with Samsung’s global R&D teams to help shape the company’s PHR strategy, enhancing digital health offerings
Senior Vice President – Revenue
DocSpera
Palo Alto, California
01.2014 - 01.2018
- Led multi-million dollar platform licensing agreements, integrating DocSpera solutions into $5B-$100B medical device OEM portfolios
- Negotiated long-term contracts with leading medical device firms, driving enterprise-wide adoption of digital workflow platforms
- Built strategic partnerships that enabled seamless digital instrument tray integrations, enhancing clinical efficiencies
- Expanded business reach by securing the largest U.S
- Medical distributor, funding a major teaching hospital’s workflow optimization project
Regional Vice President – Strategic Accounts
ITAGroup, Inc.
01.2012 - 01.2014
- Overhauled Northeast regional sales strategy, generating $3M+ in new revenue within the first year
- Grew Sanofi’s account revenue by 30%, reaching $23M+ in total billings
- Directed a team of 20 sales & operations professionals, accelerating revenue growth through cross-functional collaboration
Regional Vice President – Strategic Accounts
BI Worldwide, Inc.
01.2007 - 01.2012
- Transformed Verizon’s national account, driving $30M+ in revenue growth over five years
- Negotiated a $200M+ five-year contract, ensuring long-term stability and profitability
- Managed cross-functional teams to increase total billings to $70M through strategic sales initiatives
- Maximized revenue generation opportunities by analyzing market trends and identifying potential gaps in product offerings or service capabilities.
- Bolstered customer satisfaction levels, initiating customer feedback loop that informed service improvements and enhanced client retention rates.
Director, Business Development
Weltok
New York, New York
01.2005 - 01.2007
Strategic Account Director
Carlson Companies, Inc.
01.1996 - 01.2005
- Developed customized account plans for key clients, resulting in increased revenue and long-term partnerships.
- Implemented data-driven strategies to optimize account performance, driving increased profitability and growth.
- Spearheaded initiatives aimed at improving internal processes around account management.
- Expanded existing accounts through upselling and cross-selling initiatives, maximizing revenue potential.
Education
Bachelor of Science - Public Relations
University of South Carolina
Columbia, SCSkills
Certification
Advanced Negotiation & Sales Strategy
Timeline
Account Director – Strategic Accounts
Microsoft HLS
01.2019 - Current
US Lead – Managed Care Solutions & Services
Samsung Electronics
01.2018 - 01.2019
Senior Vice President – Revenue
DocSpera
01.2014 - 01.2018
Regional Vice President – Strategic Accounts
ITAGroup, Inc.
01.2012 - 01.2014
Regional Vice President – Strategic Accounts
BI Worldwide, Inc.
01.2007 - 01.2012
Director, Business Development
Weltok
01.2005 - 01.2007
Strategic Account Director
Carlson Companies, Inc.
01.1996 - 01.2005
Bachelor of Science - Public Relations
University of South Carolina
Similar Profiles
Mathew O'SullivanMathew O'Sullivan
National Service Manager at HLS HealthcareNational Service Manager at HLS Healthcare
Briian Newhouse-VelieBriian Newhouse-Velie
Director of Operations at William Velie Attorneys at Law & IBS Dba HLS, LLCDirector of Operations at William Velie Attorneys at Law & IBS Dba HLS, LLC
Darin BarnesDarin Barnes
ADMISSIONS COUNSELOR & CAREER TRANSITION SPC at HLS INC.ADMISSIONS COUNSELOR & CAREER TRANSITION SPC at HLS INC.