Miryea Gonzalez-Dozier
78744
Summary
I am a highly motivated individual with a consistent history in creating and implementing marketing strategies. I have a proven track record in building strong relationships with senior executives. I am seeking a challenging position with an innovative employer where I can utilize my knowledge, creativity and interpersonal skills.
Overview
11
11
years of professional experience
Work History
Area Sales Manager (Premier Division)
Southern Glazers Wine and Spirits
Austin , TX
06.2023 - Current
- Assess talent and hire staff
- Lead, develop, and manage a team of seven sales consultants
- Evaluate performance against established SPP goals
- Create a team meeting cadence to communicate sales plan to the team and to establish objective priorities in Proof Sales
- Coach each sales consultant on the effectiveness of their Sales pre-plan including market plan, visit notes, opportunities and follow up
- Increase product knowledge, resolving workload issues, and cultivate career growth
Brand Development Manager (Tito's Handmade Vodka)
Southern Glazers Wine and Spirits
Austin, TX
11.2021 - 06.2023
- Achieve quarterly KPI's
- Lead in closing out Overlay programs
- Communicate local programming
- Develop strong relationships in market
- Work with new hires on Tito's blackout tracker and GSC mission training
- Assist AC's with creating targets for SPP
- Oversee Tito's blackout trackers and SPP to keep current for weekly updates and GSM
- Execute staff trainings, dinner/cocktail pairings, yappy hours and Tito's Events in market
- Collaborate with team Tito's on charity programming events and give back programs
- Manage quarterly budget effectively and maintain records for monthly reconciliation
BDM Quality Specialist (Diageo Beer Brands)
Inspira Marketing
San Antonio, TX
12.2019 - 11.2021
- Offered expertise in marketing, sales and operations for Diageo Beer brands
- Built VIP comparison reports and analyzed sales to determine target areas for growth and set additional goals
- Recommended product changes or additions to fill in gaps and maximize sales
- Executed trainings for accounts on brand/product(s), pairing opportunities, brewing process and history
- Utilized Profit Story to reduce financial concern to forecast accurate markup price against case cost
- Managed quarterly budget and maintain records for monthly reconciliation
- JFM achieved 122% of MPA display tracker goals compared to company average of 95%
- Recognized four times in the last six months in The Insider, a National inside look on Big Wins across the SEALS team
Sales Consultant (Coastal Division)
Southern Glazers Wine and Spirits
Corpus Christi, TX
10.2014 - 12.2019
- Maximized sales of Diageo Moet Hennessy brands in assigned territory and prospecting new accounts
- Fostered relationships with customers to expand customer base and enhance loyalty and retention
- Collaborated with retailers to strengthen product exposure with optimal locations, shelf positions and signage
- Responsible for market plans and market plan recaps turned in weekly
- Took initiative by building new event opportunities by pairing the right brand with accounts customer base and providing additional pos
- Remained current with Concur, Distil, Proof and Trax
Brand Ambassador (Diageo Moet Hennessy Brands)
MKTG INC.
McAllen, TX
04.2013 - 09.2014
- Organized and carried out promotional events by setting up and tearing down event sites in off premise chain accounts, on premise accounts, festivals and
rodeos - Applied communication skills and product knowledge while directly interacting
with potential consumers to promote Diageo brands - Provided consumer feedback through detailed reports on accounts and
improvement suggestions
Education
WSET 2
10-2023
Cultural Collective Steering Committee -
01.2023
WSET 1 -
SGWS
03.2021
Bachelor of Arts English - English with a Creative Writing Emphasis
Texas A&M University- Corpus Christi
12.2019
Bachelor of Arts English - English with a Creative Writing Emphasis
The University of Texas Rio Grande
12.2012
Associate of Arts English -
South Texas College
12.2011
Skills
- Product expertise
- Staff training
- Consultative sales
- Budget management
- Customer relationship management
- Microsoft Word
- Excel
- PowerPoint
- Y Drinks
- Vista
- Compass
- Census
Timeline
Area Sales Manager (Premier Division)
Southern Glazers Wine and Spirits
06.2023 - Current
Brand Development Manager (Tito's Handmade Vodka)
Southern Glazers Wine and Spirits
11.2021 - 06.2023
BDM Quality Specialist (Diageo Beer Brands)
Inspira Marketing
12.2019 - 11.2021
Sales Consultant (Coastal Division)
Southern Glazers Wine and Spirits
10.2014 - 12.2019
Brand Ambassador (Diageo Moet Hennessy Brands)
MKTG INC.
04.2013 - 09.2014
WSET 2
Cultural Collective Steering Committee -
WSET 1 -
SGWS
Bachelor of Arts English - English with a Creative Writing Emphasis
Texas A&M University- Corpus Christi
Bachelor of Arts English - English with a Creative Writing Emphasis
The University of Texas Rio Grande
Associate of Arts English -
South Texas College