Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Reyes Pitters

Philadelphia,PA

Summary

I am a passionate Digital Marketer with a year of hands-on experience gained through an enriching apprenticeship at Merck, a leading pharmaceutical company. My journey in the world of digital marketing has been marked by a hunger for knowledge and a knack for fast learning. I thrive on staying at the forefront of industry trends and harnessing the power of data-driven strategies to drive results.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Digital Marketing Apprentice

Merck
11.2022 - Current


  • Collaborate with others to determine design specifications or details.
  • Collaborated with internal departments to build digital experiences and achieve marketing goals.
  • Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.
  • Managed marketing campaigns to cultivate brand awareness and drive website traffic.
  • Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
  • Masterminded highly successful digital strategies for various platforms to attract customer engagement.
  • Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.
  • Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience.
  • Developed and executed A/B testing strategies to optimize campaign performance.
  • Created content strategies for digital media.

Software QA Tester

Usertesting
09.2020 - Current


  • Analyze requirements and specifications to create a testing strategy
  • Document software defects using Jira
  • Create documentation for test plans
  • Developing, executing and documenting detailed, comprehensive and well-structured test cases for manual testing to test the functionality of the application
  • Done thorough testing of an application along with bug reporting and tracking until they were closed
  • Performed extensive Manual and Regression Testing of the application
  • Documenting defects that are found during the testing phase and reporting them to the software developer in order to eliminate them
  • Isolate, replicate, and report defects and verify defect fixes
  • Performing System Testing, Usability Testing, User Acceptance Testing, Regression Testing of the application
  • Evaluating and testing software programs to verify that the programs function according to specifications and standards that the company outlines

Quality Assurance (QA) Analyst

Xenial-Global Payments
01.2022 - 06.2022
  • Overall end-to-end testing, ensuring that functionality, reliability, usability, and performance expectations are met
  • Identifies problems and bugs in the localized software according to prescribed test scripts and testing procedures
  • User Acceptance Testing (UAT) to assure software for Digital Menu Boards (DMB) are tested in the real world by its intended audience
  • Creating detailed, comprehensive and well-structured test plans and test cases
  • Perform thorough regression testing when bugs are resolved
  • Develop and apply testing processes for new and existing products to meet client needs
  • Checks, fixes and closes bugs; completes the quality testing cycle
  • Written, maintained, and executed Test Cases, based on Business Requirements, Functional Specifications and Design Documentation, while submitting related bugs and updating fix status, utilizing various Test Case Management and Bug Reporting Tools
  • Created and achieved product quality objectives and met product specifications.
  • Fixed identified issues to improve workflows.

Education

Diploma -

High School of Science & Technology
Springfield, MA
2000

Skills

  • Google Analytics
  • SEO
  • Email Marketing Tools (MailChimp, HubSpot)
  • Keyword Research Tools (SEMrush, Ahrefs)
  • A/B Testing Tools
  • Marketing Strategies
  • Campaign Optimization
  • ROI Assessments
  • Digital Tools
  • SEO Strategies
  • Critical Thinking
  • Digital Marketing
  • Search Engine Optimization Practices
  • Landing Page Optimization
  • Editorial Calendar
  • Communication and Writing Skills
  • Promotions and Marketing Strategies
  • Microsoft Office
  • Survey Design and Development

Certification

  • Google Ads Display Certification, Google -

Issued: Jan 2023 Expires: Jan 2024

Credential ID Completion ID: 133853042

  • Google Ads Search Certification, Google -

Issued: Jan 2023 Expires: Jan 2024

Credential ID Completion ID: 140846620

Timeline

Digital Marketing Apprentice

Merck
11.2022 - Current

Quality Assurance (QA) Analyst

Xenial-Global Payments
01.2022 - 06.2022

Software QA Tester

Usertesting
09.2020 - Current

Diploma -

High School of Science & Technology

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Reyes Pitters