Reyin Darby
Summary
Creative and results-driven social media professional with hands-on experience managing content, campaigns, influencer partnerships, and brand storytelling for national consumer brands.
As both a social media marketer and content creator, I bring a unique understanding of what captures attention online and drives community engagement. Skilled in content strategy, trend forecasting, short-form video production, influencer marketing, and platform growth, I am passionate about creating content that connects with audiences while delivering measurable business results.
Overview
5
5
years of professional experience
Work History
Social Media Manager
IT'SUGAR
Fort Lauderdale, FL
06.2025 - 06.2026
- Monitored social media trends and competitor activities to inform strategy adjustments.
- Developed engaging content for social media platforms to enhance brand visibility.
- Responded promptly to customer inquiries on social media, fostering positive interactions.
- Monitored and responded to audience interactions to enhance community engagement.
- Established key performance indicators (KPIs) to measure campaign effectiveness and drive continuous improvement.
- Led the development of creative collateral, including print, digital, and video materials for various campaigns and events.
- Launched successful product lines by orchestrating well-coordinated promotional campaigns across multiple channels.
- Developed and executed comprehensive marketing strategies to enhance brand visibility.
Personal Assistant
Tao Group Hospitality
New York, NY
08.2023 - 08.2024
- Coordinated executive schedules, ensuring optimal time management and meeting preparation.
- Managed communication between departments, facilitating efficient information flow and collaboration.
- Organized travel arrangements, optimizing itineraries for cost-effectiveness and convenience.
- Assisted in event planning, coordinating logistics to enhance guest experiences at gatherings.
- Developed targeted advertising campaigns, driving website traffic and generating leads.
- Spearheaded successful influencer collaboration campaign, broadening brand exposure.
Marketing Manager
Beauty Angels Academy
Boca Raton, FL
01.2022 - 08.2023
- Developed and executed comprehensive marketing strategies to enhance brand visibility and customer engagement.
- Led cross-functional teams to implement innovative marketing campaigns across digital platforms.
- Analyzed market trends and consumer behavior to inform product positioning and promotional tactics.
- Managed social media presence, increasing follower engagement through targeted content creation.
- Optimized email marketing campaigns, improving open rates through data-driven adjustments.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
Social Media Manager
Razzleberry's Ice Cream
Pompano Beach, FL
07.2021 - 08.2023
- Developed and executed social media strategies to enhance brand visibility and engagement.
- Managed content calendars across multiple platforms, ensuring timely and relevant posts.
- Analyzed performance metrics to refine campaigns and boost audience interaction.
- Managed daily operations to ensure service excellence and adherence to company policies.
- Assisted in strategic planning initiatives aimed at enhancing customer satisfaction and retention rates.
- Developed strong working relationships with staff, fostering a positive work environment.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
Education
Associate of Arts - Musical Theatre
Pennsylvania State University
University Park, PASkills
- Digital marketing
- Project planning
- Content creation
- Analytics and SEO
- Creative direction
- Branding
- Market analysis
- Operations management
- Innovation
- Competitive analysis
- Market tracking
- Proposal coordination
Accomplishments
- Collaborated on a National Level with team of 30 in the development of Wavers (David Dobriks new Chip Snack) in releasing it Nationwide at IT'SUGAR
- Used Microsoft Excel to develop Content Creator tracking spreadsheets.
- Supervised team of 25 staff members.
- Achieved launch of the digital partnership between Warheads, IT'SUGAR, and ZHC for a physical activation in Texas to promote his new candy.
Timeline
Social Media Manager
IT'SUGAR
06.2025 - 06.2026
Personal Assistant
Tao Group Hospitality
08.2023 - 08.2024
Marketing Manager
Beauty Angels Academy
01.2022 - 08.2023
Social Media Manager
Razzleberry's Ice Cream
07.2021 - 08.2023
Associate of Arts - Musical Theatre
Pennsylvania State University