Reyn Mercuri
Simi Valley,CA
Summary
Dynamic digital producer and content creator specializing in impactful visual storytelling and ad campaigns. Proven track record of enhancing brand awareness and customer retention through innovative UGC and A.I. content, alongside effective project management and marketing strategies that drive measurable ROI.
Overview
19
19
years of professional experience
Work History
Senior Digital Editor & Videographer
Golden Hippo
Calabasas, CA
01.2016 - 01.2025
- Produced, edited, filmed, and copywrote creative content for social media channels including Meta, YouTube, TikTok, and various affiliate platforms. Collaborated with marketing, media buying, and customer service departments. Identified actionable insights from metrics and analytics to develop compliant, scalable UGC-style material, enhancing overall ROI.
- Increased brand awareness and customer retention with UGC & A.I. trending style Meta ads for Chuck Norris Morning Kick, Tony Horton / Brooke Burke Power Life, and Dr. Marty's Nature's Blend.
- Enhanced brand support, sales, awareness, and customer retention through creation of developer biographies for Gundry MD, LCR Health, and Beverly Hills MD.
- Developed three company SOPs for digital asset management, user group before and after, and project file sharing post-production protocols, improving workflow efficiency and legal safeguarding.
- Ranked among the top 10 direct response digital marketing companies in the health and wellness categories.
Post-Production Editor & Technical Producer
Guthy-Renker, LLC
El Segundo, CA
01.2006 - 01.2016
- Produced and edited audio/visual creative content and materials across Brand, Digital, Talent, Product Development, Acquisitions, Consumer Insights, Media, and Legal; contributed to television and internet marketing campaigns, productions, proposals, corporate events, budget developments, and content creation for PR/social media and live streaming.
- Initiated 1st successful social media campaign for Victoria Principal's Reclaim, increasing web revenue by 10%.
- Developed and produced celebrity PR/social media campaign internet series for ProactivTM and XOutTM, featuring Julianne Hough and Zendaya, aiming to create relatable products for younger target demographic.
- Conceptualized and produced a Facebook strategy for beauty tips "Behind-the-Scenes with Cindy Crawford's Meaningful Beauty" to personalize brand experience and enhance audience engagement.
- Oversaw campaigns for a $2B global direct response marketing company specializing in beauty and wellness.
Education
Associate of Arts (AA) - Television and Broadcast
Los Angeles Valley College
Los Angeles, CAAssociate of Arts (AA) - Speech Communications
Los Angeles Valley College
Los Angeles, CASkills
- Post-production
- Director of photography
- Creative direction
- Asset management
- Content strategy
- Audio and video technology
- Asset management
Personal Information
Title: PRODUCER, DIGITAL CONTENT CREATOR, POST-PRODUCTION EDITOR
Accomplishments
- 2003 Imperial Beach Film Festival Awarded Honorable Mention Short-Film for Juggernauts
- 2004 MiniDV Pure Digital Festival Awarded Best Narrative Feature for Sons of God
- 2005 HDV Film Festival Awarded Best Actress Short-Film for Guardian's Whisper
Timeline
Senior Digital Editor & Videographer
Golden Hippo
01.2016 - 01.2025
Post-Production Editor & Technical Producer
Guthy-Renker, LLC
01.2006 - 01.2016
Associate of Arts (AA) - Television and Broadcast
Los Angeles Valley College
Associate of Arts (AA) - Speech Communications
Los Angeles Valley College