Reyna Gutierrez
El Paso,TX
Summary
High-performing leader with 20 years of experience and a solid background in corporate development and strategic planning. Results-oriented and resilient, with a focus on enhancing processes and increasing productivity. Possess a strong understanding of industry trends, communication and a talent for identifying areas needing improvement and implementing changes with a strategic mindset.
Overview
19
19
years of professional experience
Work History
Sr. Dealer Partner Performance Specialist
AutoFi
07.2023 - Current
- Provide technical support to troubleshoot reported dealer, vendor and internal issues.
- Minimize risk exposure by discussing issues with dealers and updating configurations to adhere to their needs.
- Deliver exceptional client service, addressing inquiries promptly and maintaining open lines of communication throughout the process.
- Maintain OEM compliance with regulatory requirements by conducting regular website audits.
- Analyze data to identify root causes of problems and recommend corrective actions.
- Identify patterns and trends in data, providing actionable insights to PM Team and Dealers.
Inside Success Manager
AutoFi
11.2022 - 06.2023
- Conducted regular business reviews with clients to assess progress towards goals, offering strategic recommendations as needed.
- Developed comprehensive training materials and conducted training for clients, increasing product adoption rates.
- Established lasting relationships with customers by exceeding expectations and displaying genuine empathy for their challenges.
- Analyzed customer data to identify trends and develop strategies to improve customer success metrics.
- Provided guidance on product features and best practices, empowering clients to maximize their investments.
- Enhanced client retention through proactive account management and timely issue resolution.
- Collaborated with cross-functional teams to design and implement solutions tailored to specific customer needs.
- Monitored key performance metrics to identify areas for improvement, driving continuous enhancements in service quality.
- Monitored metrics and developed actionable insights to improve efficiency and performance.
Owner
El Paso Auto Spa
06.2020 - 12.2022
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
- Implemented marketing strategies to increase brand awareness and attract new customers.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
- Successfully navigated challenging economic conditions by making informed decisions that protected the business' financial stability.
- Established a positive workplace culture that fostered employee engagement and collaboration.
- Oversaw business budget planning and administration, accounting functions, purchasing, and bi-weekly payroll to handle financial needs.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
- Evaluated industry competition regularly to maintain a competitive advantage in the marketplace.
- Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
Business Development Director
Casa Auto Group
08.2020 - 11.2022
- Analyzed market trends and customer needs to identify new business development opportunities.
- Communicated directly with OEM partners to build strong business networks and relationships.
- Streamlined internal processes for improved efficiency, resulting in increased productivity across the team.
- Mentored junior team members, facilitating their professional growth and increasing overall team performance.
- Spearheaded innovative marketing strategies to elevate brand awareness and attract potential clients.
- Increased client base by implementing strategic business development initiatives and fostering long-lasting partnerships.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Conducted employment interviews and initiated questionnaire and risk assessments to provide insight into communication style and character; building strong long lasting teams.
- Enhanced company revenue by identifying new market opportunities and executing targeted sales campaigns.
- Implemented data-driven decision-making practices, enabling informed adjustments to business strategy as needed.
- Championed continuous improvement initiatives within the organization, promoting a culture of adaptability and innovation among employees.
- Established clear performance metrics for the Business Development team that encouraged accountability and fostered a results-oriented work environment.
- Kept meticulous client notes and updated account information in company databases.
- Coordinated innovative strategies to accomplish sales objectives and boost long-term profitability.
Business Development/ Digital Director
Shamaley Ford, Group 1 Automotive
11.2004 - 04.2020
- Developed training plans and performance improvement plans to address skill-set gaps.
- Created and implemented operations training manuals for personnel use.
- Reviewed records internally to promote employee and customer satisfaction through our Customer Experience Movement; creating a culture in which personnel is engaged, resulting in relationships beneficial to employees, customers and the company.
- Conducted employment application interviews and recruited personnel suitable for employment.
- Held meetings with OEM partners and corporate personnel to identify strengths and areas of opportunity.
- Maintained Database records to include entering, identifying, extracting, tracking, retrieving, editing and deleting data.
- Analyzed market trends.
- Provided market feedback to company leaders regarding competitive offers, prospect needs and business development ideas.
- Consistently exceeded quotas through penetration of new accounts.
- Prepared month over month and year over year reports; summarizing information and highlighting actionable items to increase traffic and increase return on investment.
- Retrieved and reviewed Better Business Bureau claims, assisting and mediating until concern was addressed and resolved. Identifying discrepancies and inconsistencies and providing additional information on cases. Once closed, report was created with information providing clarity on the situation and used as a valuable training tool for supervision and personnel.
- Trained on submitting benefit and injury claims and reports for both customers and employees.
- Retrieved credit reports, loan applications and inquiries; reviewing information for completeness and accuracy. Reviewed contract details for accuracy and completeness.
- Collaborated with Marketing Department to maintain proper branding.
Education
Criminal Justice
The University of Texas At El Paso
El Paso, TXCurrent
Skills
- Portfolio Management
- Strong Strategic Management
- Expert Risk Management
- Relationship Building Abilities
- Team Leadership and Management
- Strong Analytical Skills
- Problem-Solving Abilities
- Excellent Communication
Timeline
Sr. Dealer Partner Performance Specialist
AutoFi
07.2023 - Current
Inside Success Manager
AutoFi
11.2022 - 06.2023
Business Development Director
Casa Auto Group
08.2020 - 11.2022
Owner
El Paso Auto Spa
06.2020 - 12.2022
Business Development/ Digital Director
Shamaley Ford, Group 1 Automotive
11.2004 - 04.2020
Criminal Justice
The University of Texas At El Paso