Reyna Perez
Aurora,CO
Summary
Data-driven analyst and strategic leader with 9+ years of experience transforming complex customer, risk, and operational data into actionable insights. Proven ability to define KPIs, build executive dashboards, assess program effectiveness, and influence senior leadership decisions. Strong background partnering with Product, Compliance, Engineering, Finance, and Customer Success teams to drive scalable, customer-centric outcomes in regulated, high-growth environments.
Overview
9
9
years of professional experience
Work History
KYC Lead Analyst
Western Union
Aurora, Colorado
06.2022 - Current
- Lead enterprise-wide analysis of customer risk, behavior, and lifecycle data to identify trends, emerging risks, and improvement opportunities impacting customer outcomes and regulatory performance.
- Define, standardize, and monitor KPIs related to customer onboarding quality, ongoing monitoring effectiveness and risk exposure.
- Develop reporting packages to deliver clear, actionable insights for senior Compliance and Product leadership.
- Conduct deep-dive analyses to measure the effectiveness of customer lifecycle initiatives, control enhancements, and policy changes.
- Act as a product owner for KYC-related initiatives by defining business requirements, prioritizing backlogs, and partnering with Engineering and Product teams to deliver compliant customer onboarding solutions.
- Translate regulatory and operational needs into scalable product features while balancing risk controls, customer experience, and delivery timelines.
KYC Senior Analyst
Western Union
Aurora, Colorado
11.2018 - 06.2022
- Analyzed customer and product performance data to support fintech product launches and assess operational and customer experience impacts.
- Led User Acceptance Testing (UAT) analytics, validating data accuracy, process performance, and readiness metrics prior to launch.
- Authored analytical and regulatory advisory materials across 30+ jurisdictions, translating findings into standardized controls and KPIs.
- Enhanced customer due diligence and monitoring frameworks using data-driven insights to balance risk mitigation with customer experience improvements.
- Collaborated with Product, Operations, and Compliance teams to optimize workflows and improve reporting accuracy and consistency.
Global Product Compliance Analyst
Western Union
Aurora, Colorado
10.2016 - 11.2018
- Supported global fintech product growth through comprehensive data analysis of customer behavior, risk indicators, and operational performance.
- Built and maintained executive-level dashboards tracking key metrics across fraud, AML, and customer risk exposure.
- Conducted product, website, and customer journey assessments to identify data gaps, operational inefficiencies, and reporting opportunities.
- Partnered with global stakeholders to implement standardized metrics, reporting processes, and governance controls.
- Delivered insights that informed product strategy, improved transparency, and strengthened customer trust across digital platforms.
Education
Bachelor of Business Administration -
University of Denver
06.2013
Skills
- Customer & Business Insights
- KPI Definition & Standardization
- Dashboarding & Reporting
- Data Analysis & Trend Identification
- Executive Storytelling & Recommendations
- Customer Health, Retention & Risk Metrics
- Cross-Functional Partnership
- Process Automation & Data Governance
- Program Measurement & Optimization
- Data Analysis & Visualization
Core Expertise
- Customer & Business Insights
- KPI Definition & Standardization
- Dashboarding & Reporting
- Data Analysis & Trend Identification
- Executive Storytelling & Recommendations
- Customer Health, Retention & Risk Metrics
- Cross-Functional Partnership
- Process Automation & Data Governance
- Program Measurement & Optimization
Timeline
KYC Lead Analyst
Western Union
06.2022 - Current
KYC Senior Analyst
Western Union
11.2018 - 06.2022
Global Product Compliance Analyst
Western Union
10.2016 - 11.2018
Bachelor of Business Administration -
University of Denver