Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
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REYNALDO JSOLIS

Miramar,Florida

Summary

Performance driven director with vast Latin American markets by focusing on account expansion, new customer acquisition, and exceeding sales and profit targets Highly effective at cost reduction while continually meeting revenue targets, improving sales processes, and building strategic partnerships across multiple channels and products.

Strategic-thinking individual experienced in turning low-performing organizations into top revenue producers. Offering engaging and pleasant personality with expertise improving customer relationships.

Dynamic Director oversees every facet of production with strong project management and decision-making skills. Brings comprehensive knowledge of production writing, planning and technical operations. Skilled at coordinating production plans and personnel resources to complete work under tight deadlines.

Overview

18
18
years of professional experience

Work History

Director

Ipason
01.2019 - Current
  • Full responsibility for drivingand delivering the strategic retail, distributor and E-commercechannel expansion planfor a full line of consumer electronics
  • Identify, target and penetrate large international distributor accounts
  • Built and managed long-term relationships with key decision makers across international markets
  • Drive the international market growth, sales achievement andestablishing customer relationships with retail, distributor and e-commerce accounts for a full line of electronics
  • Develop marketing plans, customer segmentation, competitive positioning and brand positioning
  • Define roadmap to delivering strategy, including identifying accounts, contract negotiations to offer a compelling assortment to our customers
  • Identify key customer value propositions for new products, including designing features and leading new product development
  • Train dealers on product, provide product support and support the dealer’s sales efforts
  • Execute category and brand management processes and drive joint business planning with strategic customers
  • Implemented a bonded warehouse program in Miami that cut delivery times for the customerby 3 weeks and accelerated customer purchase order times
  • Oversee each step of the business development lifecycle: Strategy/planning, pipeline development, prospecting, outreach, customer communications, terms negotiation, managing sales agreements and implementation, forecasting and inventory planning
  • Develop and manage sales budget, marketing funds,, external reps, forecasts, pricing & expenses
  • Assisted with sales and marketing strategies to foster achievement of revenue goals
  • Established departmental performance goals and provided feedback for underperforming areas

Director, Kidkraft

01.2017 - 01.2019
  • Led & executed the commercial market strategies across international markets in support of the company’s sales and profit goals
  • Established direction and vision in a stagnant market by increasing revenue in current brick and mortar retail accounts, recruiting new accounts and expanding the e-commerce business across Latin America
  • Responsible for strategic sales leadership of international retail (consumer B2C) channels of distribution and inclusive ofbig box retailers, E-channel, direct, and other retail channels
  • Management and coordination of the Amazon international team to insure alignment across the Americas and rest of world to find efficiencies and share best practices
  • Responsible for developing and implementing strategic sales and channel plans for the retail consumer channels
  • Works in collaboration with marketing, product development, FP&A logistics to drive the retail/consumer& licensing business
  • Develops, recommends, and directs strategies for company’s retail business, with direct ownership of distribution across all retail channels
  • Orchestrated a FOB China program that provided a per unit price reduction of 10% for Costco, Sams, Wal-Mart and Amazon and other retailers to make them price competitive in their respective markets which resulted in an increase in their forecasted unit purchase
  • Led performance account and country business reviews, profit analysis and developed actions plans for meeting the company financial objectives
  • Directed work of lighting and sound crews to coordinate efficient production operations
  • Established departmental performance goals and provided feedback for underperforming areas
  • Oversaw operations and provided corrective feedback to achieve daily and long-term goals

Manager

Latin America & Caribbean, Uniden America
01.2011 - 01.2017
  • Built successful distribution sales channel from scratch in LATAM in market where Uniden never had a presence
  • Made and immediate revenue impact by expanding sales channels for company and securing new business in Mexico, Central and South America for a line of consumer electronics
  • Established 10 distributors throughout Latam and 2 major retailers in Mexico, generating revenue from $0 to $2M in the first year
  • Established a $1M export channel in Miami with companies selling into Latin America to complement the in-country distributors and to avoid gray market sales into Latin America
  • Managed all communications with the customers and provided product information, pricing, marketing materials, product availability and resolved any customer issues
  • Worked in collaboration with internal departments to define export terms, pricing, credit terms and forecasts for each customer and market
  • Established third party service centers in Brazil, Mexico, Chile and Colombia to provide local support, warranty and service for the products
  • Increased customer product confidence and decreased product returns
  • Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals
  • Kept detailed records of daily progress to identify and correct areas needing improvement
  • Prepared annual budgets with controls to prevent overages
  • Developed and maintained relationships with customers and suppliers through account development
  • Maximized performance by monitoring daily activities and mentoring team members
  • Cross-trained existing employees to maximize team agility and performance
  • Evaluated suppliers to maintain cost controls and improve operations
  • Accomplished multiple tasks within established timeframes
  • Performed statistical analyses to gather data for operational and forecast team needs
  • Applied customer feedback to develop process improvements and support long-term business needs

Manager

Precision Dynamics, Corp
01.2004 - 01.2010
  • Executed an international market expansion strategy for a leading manufacturer of patient safety and ID solutions for the medical market
  • Organized and overhauled the distribution channel to achieve the company’s sales targets and profit goals
  • Focus products: RFID Tags and Labels, RFID ID wristbands, Key Fobs, controllers, RFID readers and scanners, RFID credentials
  • Built, managed and grew the LATAM distribution network by expanding the company’s sales and products intoaccess control, ID Management, ID tracking venues for the hospitality, government, healthcare, retail, sport, and events industries
  • Designed and executed a focus strategy by rearranging distributors’ product responsibilities to focus on their core strength for maximum success
  • Worked in conjunction with distributors in targeting and closing RFID projects in Mexico, Central and South America
  • Accelerated sales & revenue growth by adding new accounts and introducing higher profit products
  • Developed an executed a B2C business model by placing an independent reps in the field to provide close operational support to the customers
  • Directly managed and led all distributors, projects and direct accounts establishing goals including onboarding, KPI’s, training, brand message, pricing and signing contracts and devising strategic sales goals
  • Gathered market and competitive information from the field and adjusted pricing and actions plans accordingly
  • Traveled throughout the territory to support distributor field sales and reps
  • Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals
  • Controlled costs and optimized spending via restructuring of budgets for labor, capital assets, inventory purchasing and technology upgrades
  • Kept detailed records of daily progress to identify and correct areas needing improvement

Education

BA - International Business

California State University - Fullerton
Fullerton, CA

Skills

  • Extensive Latin America Experience
  • International Business Development
  • Building & Managing Sales Teams
  • Profit and Sales Target Achievement
  • Strong Leadership & Motivation Skills
  • Working with Cross- Functional Teams
  • Contract & Price Negotiation & Execution
  • Financial Reporting
  • Non-Broadcast Programming

Accomplishments

  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Resolved product issue through consumer testing.
  • Supervised team of several staff members.

Languages

Spanish
Native or Bilingual
English
Native or Bilingual
Portuguese
Professional Working

Timeline

Director

Ipason
01.2019 - Current

Director, Kidkraft

01.2017 - 01.2019

Manager

Latin America & Caribbean, Uniden America
01.2011 - 01.2017

Manager

Precision Dynamics, Corp
01.2004 - 01.2010

BA - International Business

California State University - Fullerton

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REYNALDO JSOLIS