Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Reynaldo Zablah

West Chester,PA

Summary

A professional with vast experience in sales, Marketing, Supply Chain, Manufacturing, Planning, Budgeting, Able to work with minimum supervision, Willing to keep learning new areas for personal and professional development. Operations Management Business Development Forecasting Sales Management Procurement Pricing Research Merchandising Business Analysis Management Branding Purchasing SAP Profit & Loss Focused Project Manager adept at planning, directing and maintaining continuous operations in various departments. Experienced in directing manufacturing employees and keeping efficient production in accordance with quality standards. Applying creative and analytical approach to operations for continuous process improvement. Skilled at identifying or anticipating problems and providing solutions. Excels through mentoring, training and empowering team to excel in performance.

Overview

33
33
years of professional experience

Work History

Project Manager

ANRO INC
09.2021 - Current


  • Reporting to V.P. of Sales
  • Confirming: Inventory is correctly received to screen/embroidery decorator
  • Shipping: and Drop shipping is a key part of business, and ensuring product arrives to its destination on time/every time
  • Fulfillment projects: Obtaining all components for packaging, promo items, print, box and box fillers (crinkle or tissue)
  • Getting placement pictures approved
  • Meeting in hands date for fulfillment
  • Invoicing: Close Job Ticket, check supplier invoice against PO for correctness before submitting to A/P
  • Close out job and hand off to Accounting or client invoicing
  • Presentations and research: Obtaining client information researching best product choices within specs quantity, color, size, theme, price point, inventory, and samples
  • Helping sales reps with finding products for clients
  • Requesting Virtual - proofs to support brand and application
  • Portal Items: - Reorders, placing orders, preparing webpage to include high resolution pictures, posting items on portal.
  • Key Skills: Time Management Market Development Loss Control Management Sourcing Planning
  • Monitored project performance to identify areas of improvement and make adjustments.
  • Planned, designed, and scheduled phases for large projects.
  • Coordinated with cross-functional teams to resolve project issues and mitigate risks.
  • Achieved project deadlines by coordinating with contractors to manage performance.
  • Identified plans and resources required to meet project goals and objectives.
  • Developed and initiated projects, managed costs, and monitored performance.
  • Negotiated and managed third-party contracts related to project deliverables.
  • Maintained open communication by presenting regular updates on project status to customers.

Commercial Director

CRAFTOP
01.2018 - 01.2021
  • Implemented policy changes which contributed to a significant increase in the company's sales from virtually $0 to $960,000 in annualized sales within 8 months
  • Terminated our consignment deals and implemented a more effective selling approach that divided the sales force by channels (wholesale, retail, business-to-business, etc.)
  • Increased the number of sales routes from 2 to 7 and increased the frequency of visits to existing and potential clients from once every 2 months to once every 20 days
  • Reduced the geographical territory each salesperson had to cover and increased their vehicle allowances to incentivize better service
  • Implemented weekly sales targets and a better designed incentive program, resulting in more than 20 new commercial contracts a month
  • Developed a robust distributor network by partnering with the most reputable agricultural equipment distributors in the country, increasing our brand's position relative to the market leader
  • Redesigned the company's pricing strategy, from a flat pricing system to a dynamic one based on category and sales volume
  • Controlled the company's selling expense budget, leading to a 10% YoY increase in EBITDA between and 2020
  • Hired and trained sales, warehouse, and operations teams to execute our strategic vision
  • Hired a team of equipment specialists and provided them with the adequate tools to provide the service our customers required
  • Reorganized the company's supply chain to prioritize stock of SKU's that represented the top 80% of our sales
  • Key Skills: Sales Management Market Development Strategic Planning Loss Control Management Sales
  • Route Planning
  • Conducted research to develop detailed business plans for commercial opportunities and expansion.
  • Provided extensive leadership by effectively communicating strategic goals and plans.

National Sales Manager

ADISA Group
01.2015 - 01.2018
  • Responsible for the company's nationwide sales and sales expense budgets, leading to a break-even point in the company's first year of operations
  • Established a sales routing system which assigned sales team members to a specific territory, which reduced the company's selling expenses by 27%
  • Expanded the company's portfolio beyond disposable products to include industrial cleaning products and insecticides
  • Expanded our portfolio of commercial accounts from 4 in 2015 to 25 in 2016 and increased monthly sales from $20,000 to $50,000 within the same period
  • Oversaw the company's imports of goods from South America as well warehousing and distribution of products for sale
  • Developed production plans with our larger commercial customers to ensure availability of products at times of peak demand and maximize profitability for both parties
  • Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
  • Forecasted sales and established processes to achieve sales objectives and related metrics.
  • Key Skills: Product Importation Warehousing and Distribution Production Planning Operations
  • Management


Product Development Consultant

ACE Hardware - Kraft Foods
11.2013 - 10.2015
  • Managed a sales training project for
  • Oversaw the hiring and training of a new sales team
  • Opened new sales routes and optimized existing ones to ensure higher customer satisfaction and increased sales
  • Conducted a product mix analysis for a distributor of Kraft Foods who wanted to expand their product offering in the country
  • Represented a national distributor of food products and cleaning supplies in the negotiation of national distribution rights for Sapolio Products, a Peruvian cleaning products brand, resulting in $40,000 in additional sales in its first year
  • Restructured the sales force for a roofing manufacturing company
  • Added complementary product lines to increase the size of the average sale, resulting in an 8% increase in gross margin within the first six months
  • Key Skills: Portfolio Planning Sales Consulting Product Mix Analysis Negotiation


Regional Wholesale Manager

Do It Best Corp
01.2010 - 01.2013
  • Recruited and trained a sales team to expand our market presence in the Northern Coastal region of
  • Honduras
  • Signed contracts worth $3,600,000 in annual revenue within the first year and signed more than 200 corporate customers over three years
  • Redesigned the sales routes to target specific existing and potential client bases to increase efficiency and maximize the amount of territory covered, resulting in an increase in our sales closing ratio and a YoY decrease in selling expenses
  • Worked with the warehousing and logistics teams to implement a just in time inventory strategy which prioritized the minority of products that represented the top 80% of our sales
  • Key Skills: Recruiting and Training Market Development Product Mix Analysis Communication Skills
  • Planning
  • Budget Control

Sales Manager

Arcor Group
01.2004 - 01.2010
  • Replaced the company's outsourced sales team with an in-house team with more accountability for meeting sales targets
  • Hired and trained the new sales force with a heavy emphasis on knowledge of the product and customer
  • Monthly sales increased from $50,000 to more than $350,000 within the first twelve months
  • Determined the merchandising strategy for imported products
  • Cut our assortment from 94 SKU's with an average contribution margin of 21% to 65 SKU's with a margin of 33%
  • Worked closely with Arcor's headquarters in Argentina to implement a marketing and promotional strategy and adapt it to the Honduran market
  • Key Skills: Portfolio Planning Sales Management Marketing Strategy
  • Forecasting
  • Budget - Planning Control
  • Training Sales Managers, Supervisors, Sales Team

National Sales Manager

Dunlap Sunbrand International
01.1999 - 01.2003
  • Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
  • Met with customers to give sales presentations, negotiate contracts and promote services.
  • Trained and developed exceptional sales leaders.
  • Drafted comprehensive sales plans and approved budget expenditures to meet project goals.

Sales Manager

Cargill Meat Solutions
01.1996 - 01.1999
  • Cargill Incorporated Global provider of food, agricultural, financial, and industrial products San Pedro
  • Implement new distribution route system, reducing loss of sales, increasing margins by 15%.
  • Improved Sales Force, resizing coming from 192 sales personnel to 82, increasing sales by 30%
  • Write and Implemented SAles Policy and Procedures
  • Write and Implemented QA Control Procedures
  • Monitor Loss Control in a weekly bases
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Resolved customer issues quickly to close deals and boost client satisfaction.
  • Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
  • Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.

Honduras Brand Manager

Central America
01.1991 - 01.1995
  • Managed and motivated employees to be productive and engaged in work.
  • Accomplished multiple tasks within established timeframes.
  • Maintained professional, organized, and safe environment for employees and patrons.
  • Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
  • Maximized performance by monitoring daily activities and mentoring team members.
  • Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
  • Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.
  • Controlled costs to keep business operating within budget and increase profits.
  • Developed and maintained relationships with customers and suppliers through account development.
  • Improved safety procedures to create safe working conditions for workers.
  • Planned and budgeted accurately to provide business with resources needed to operate smoothly.

Education

Associate of Arts - Sales An Marketing

INCAE Business

Bachelor - Business Administration en Business Administration

Almeda University
1996

Associate Degree - Public Accounting en English & Spanish, marketing and shelving strategies

Guillen Zelaya Institute
1985

Skills

  • Contract Development
  • Business Process Re-Engineering
  • Staff Training
  • Project Management
  • Safety Protocols
  • Conflict Management
  • Project Planning
  • Budget Administration
  • Closing Tactics and Contract Negotiations
  • Processes and Procedures
  • Budgeting and Forecasting
  • Client Relations

Languages

Spanish
Native or Bilingual
English
Native or Bilingual

Timeline

Project Manager

ANRO INC
09.2021 - Current

Commercial Director

CRAFTOP
01.2018 - 01.2021

National Sales Manager

ADISA Group
01.2015 - 01.2018

Product Development Consultant

ACE Hardware - Kraft Foods
11.2013 - 10.2015

Regional Wholesale Manager

Do It Best Corp
01.2010 - 01.2013

Sales Manager

Arcor Group
01.2004 - 01.2010

National Sales Manager

Dunlap Sunbrand International
01.1999 - 01.2003

Sales Manager

Cargill Meat Solutions
01.1996 - 01.1999

Honduras Brand Manager

Central America
01.1991 - 01.1995

Associate of Arts - Sales An Marketing

INCAE Business

Bachelor - Business Administration en Business Administration

Almeda University

Associate Degree - Public Accounting en English & Spanish, marketing and shelving strategies

Guillen Zelaya Institute

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Reynaldo Zablah