Conducted thorough market research and analysis to understand the financial services market in Africa, including consumer behavior, market trends, and competition
Assisting in planning and execution of marketing initiatives, including email campaigns, social media promotions, and events.
Leveraged in-depth understanding of available data to analyze insights, deepen client perception, and discover opportunities, resulting in a 15% increase in client engagement.
Adapted industry best practices for content creation, SEO optimization, and online advertising techniques, leading to a 20% improvement in web traffic.
Marketing Analyst Intern
Meadow
11.2020 - 01.2021
Helped the gaming company connect with brands and gaming streamers through their social media accounts (LinkedIn & Twitter)
The LinkedIn page gained multiple followers due to constant posts & aided in analyzing competitors' posts, targeting audience, and analytically analyzing each post
Boosted brand awareness by developing creative marketing strategies and campaigns.
Enhanced social media engagement through regular posting and audience interaction.
Marketing Analyst
The Fresh Kings
01.2021 - 09.2021
Analyzed market trends and identified opportunities for product growth, forecasting a 5% increase in sales.
Oversaw sales tracking & logistics using Excel and analytics knowledge to generate performance improvements, location targets, and customer targets.
Designed tracking & reporting of marketing activities performances along with customer behavior and recommendations, leading to a 30% improvement in campaign effectiveness.
Developed comprehensive reports for senior management, resulting in improved decision-making processes.
Enhanced marketing strategies by conducting thorough market research and analyzing industry trends.
Sales Tracking & logistics using Excel and analytics knowledge as well as data analysis to generate performance improvements, location targets, and customer targets
Education
Master of Science - Marketing
Florida International University
Miami, FL
05.2023
Master of Science - International Business & Data Visualization
Hult International Business School
Boston, MA
08.2020
BBA - Finance
Hult International Business School
London, United Kingdom
08.2019
Skills
Competitive Analysis
Microsoft Excel
Google Analytics
Search Engine Optimization
Marketing Strategy Development
CRM Management
Tableau Software
Python Programming
Languages
English
Native or Bilingual
French
Native or Bilingual
Gujarati
Native or Bilingual
Malagasy
Full Professional
Spanish
Limited Working
Timeline
Marketing Analyst
The Fresh Kings
01.2021 - 09.2021
Marketing Analyst Intern
Meadow
11.2020 - 01.2021
Marketing Analyst
Groupe Sipromad
06.2015 - 08.2017
Master of Science - Marketing
Florida International University
Master of Science - International Business & Data Visualization
Assistante de Direction Office Manager at GROUPE PROMOUVOIR REAL ESTATE INTERNATIONAL et Groupe CherpantierAssistante de Direction Office Manager at GROUPE PROMOUVOIR REAL ESTATE INTERNATIONAL et Groupe Cherpantier