Hi, I’m
Robyn Fritz
Malvern,PA
Summary
Creative product management and product marketing professional with more than 20 years' experience defining, marketing, launching and implementing enterprise solutions and information assets in the healthcare payer, provider and pharmaceutical markets. Recognized as a collaborative, customer focused professional committed to helping organizations solve problems.
Overview
30
years of professional experience
Work History
mPulse (Zipari)Remote
Director Provider Products and Consumer Engagement Hub
07.2019 - 09.2025
Job overview
- Developed product strategies to advance organizational objectives, promote growth, manage competitive vulnerabilities and address regulatory requirements.
- Aligned product roadmap investments with strategic objectives and resultant ROI.
- Created detailed release plans in collaboration with engineering team to support 3 releases a year.
- Defined market and business requirements, priorities and a go-to-market strategy for outbound channels to support member/patient engagement.
- Ensured release readiness by training internal stakeholders on: value proposition, capabilities, pricing, problems solved.
- Supported sales and account management teams for key accounts via products overviews, demonstrations and Quarterly Business Reviews with customers.
- Established as the Subject Matter Expert by articulating and documenting value proposition, product capabilities, use cases, pricing, customer success stories and market trends driving investments.
- Defined pre-packaged goals focused on improving STARS ratings, accreditation and improving outcomes.
Christian Fritz, LLCRemote
Consultant
10.2017 - 07.2019
Job overview
- Provided consultative services to Care Management technology organization AssureCare to implement a new clinical platform with CVS Health (Aetna).
- Collaborated with business operations and clinical teams to improve Utilization Management workflows.
- Introduced new product versions and configuration to implementation and operations teams.
- Achieved success with on time, high quality releases on quarterly basis.
IQVIAParsippany, NJ
Director, Product Management Managed Markets Information
07.2015 - 10.2017
Job overview
- Defined product strategy, roadmaps and plans and for managed care information assets.
- Pursued and got approval using a compelling business case to launch a specialty pharmacy data set.
- Integrated legacy and acquired promotional audit assets across multiple channels.
- Collaborated with client services and account management to introduce specialty pharmacy.
- Identified new revenue sources using existing data sets and BI tools, increasing potential revenue by 25%.
MedecisionWayne, PA
Director, Solutions Marketing
12.1995 - 10.2013
Job overview
- Various leadership roles covering a mixture of product management and product marketing including managing teams of up to 10 employees.
- Authored, researched and championed an innovation blueprint with ROI to secure product funding.
- Developed product/solution strategies to meet market needs and support organizational goals and objectives.
- Co-led Innovation Lab efforts for Client Forum that attendees ranked as the #1 program at the forum.
- Applied 'Voice of the Customer' philosophy to develop and execute product roadmaps.
- Championed Product Marketing efforts for new consumer solution including market requirements, business case development, messaging and go-to-market plan.
- Developed first sell book to provide sales with features, benefits and value to the customer.
- Used message-based training to arm sales with information needed to sell new solutions, new releases and partnerships.
- Introduced and launched customer advisory program.
- Directed business track content for multiple user groups and client forums.
- Partnered with customers to communicate their success via case studies and white papers.
Education
Bloomsburg University /College
English Major
01.1995
Skills
- Product Roadmaps
- Cross Team Collaboration
- Healthcare Technology
- Omnichannel Solutions
- Voice of the Customer
- Product Strategy
- Member Engagement
- Product Commercialization
- Confluence
- Jira
- Figma
- Aha!
Professional Overview
Creative product management and product marketing professional with more than 20 years' experience defining, marketing, launching and implementing enterprise solutions and information assets in the healthcare payer, provider and pharmaceutical markets. Recognized as a collaborative, customer focused professional committed to helping organizations solve problems.
Professional Development
- Customer Centric Sales, CCS, 2024
- Leadership Core, Leadership Philadelphia, 2009
- Pragmatic Marketing, Effective Product Management, Pragmatic Institute, 2009
- Successful Product Management, American Management Association, 2005
- Successful Project Management, American Management Association, 1998
Timeline
Director Provider Products and Consumer Engagement Hub
mPulse (Zipari)
07.2019 - 09.2025
Consultant
Christian Fritz, LLC
10.2017 - 07.2019
Director, Product Management Managed Markets Information
IQVIA
07.2015 - 10.2017
Director, Solutions Marketing
Medecision
12.1995 - 10.2013
Bloomsburg University /College
English Major
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