Diego Fernandes
Gorham,ME
Summary
Dynamic Product Owner with years of experience in Agile product management, business analysis, data analysis, architecture and strategic planning. Proven success in developing strategic roadmaps that balance stakeholder intent with well-executed plans, and leading cross-functional teams to develop innovative solutions that drive business growth, improve efficiency, and mitigate risk. Strong focus on delivering measurable results and aligning technology solutions with business objectives.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Salesforce Product Owner
Blue Cross Blue Shield of Massachusetts
08.2025 - Current
- Facilitated sprint planning, reviews, and retrospectives to enhance team performance, increase transparency, and drive continuous improvement.
- Successfully oversaw and managed large-scale Agile projects with significant budgets, ensuring on-time delivery, risk mitigation, and alignment with strategic organizational goals.
- Developed comprehensive product roadmaps that clearly defined vision, goals, milestones, and dependencies to guide successful execution.
- Created detailed acceptance criteria for features, ensuring clarity for developers and strong alignment with business objectives and customer needs.
- Coordinated closely with UX/UI designers to shape intuitive, user-centric interfaces that improved usability and overall product satisfaction.
- Implemented robust metrics tracking for product performance, enabling data-informed prioritization and measurable improvements.
- Cultivated strong, trust-based relationships with key stakeholders by maintaining consistent communication and proactively addressing concerns or risks.
- Implemented and optimized Agile methodologies to increase team productivity, streamline workflows, and improve delivery outcomes.
- Collaborated with cross-functional stakeholders to gather requirements, refine user stories, and ensure development readiness.
- Owned, organized, and prioritized the product backlog to maximize value delivery and maintain alignment with business strategy.
Business Analyst II & Salesforce Product Owner
IDEXX Laboratories
05.2023 - 08.2025
- Successfully oversaw and managed large-scale Agile projects with large budgets, ensuring timely delivery and alignment with strategic goals.
- Created and implemented strategic roadmaps that align stakeholder objectives with well-executed plans, driving long-term business growth, operational efficiency and value to both internal and external customers.
- Facilitated UAT sessions to ensure developed solutions meet business requirements and user expectations, gathering feedback and making necessary adjustments before full deployment.
- Participate in architecture and design discussions to guide product decisions.
- Collaborate with UX/UI designers to ensure intuitive, user-friendly experiences.
- Cultivated and maintained strong relationships with executive business leaders globally to drive strategic initiatives and support business growth.
- Enhanced stakeholder engagement through effective communication of complex data and insights.
- Spearheaded Agile delivery for a cross-functional Scrum team of 4 developers and system administrators, ensuring alignment with product roadmap and business goals
- Owned and prioritized the product backlog, facilitated sprint planning, and drove backlog refinement to maximize value delivery.
- Actively removed blockers to maintain team velocity and supported continuous delivery of high-quality features.
- Championed Agile best practices, facilitated daily stand-ups, retrospectives, and sprint reviews to foster a culture of transparency and continuous improvement.
Business Process Improvement Specialist II
IDEXX Laboratories
05.2021 - 05.2023
- Leveraged extensive knowledge of Salesforce Sales Cloud to streamline CRM processes, enhance user experience, and support business operations across multiple regions.
- Identified problems, performed cost-benefit analysis for proposed changes and worked with senior management to develop effective solutions.
- Acted as a Salesforce subject matter expert in discussions and requirements gathering sessions with business stakeholders, identified business needs, root cause, eliminated wastes and translated it into business requirements.
- ·Spearheaded change management efforts during major system implementations, minimizing disruptions to daily operations while maximizing employee buy-in for new processes.
- Expert in defining Minimum Viable Products (MVPs) to validate project hypotheses, ensuring a balanced approach to prioritizing features, reducing time to market, and incorporating user feedback for iterative improvements.
- Conducted gap analyses to identify discrepancies between current and desired states, leading to actionable recommendations.
Improvement Specialist
MaineHealth
02.2020 - 05.2021
- Lead strategic initiatives to redesign data collection and visualization methods for board-level projects, overseeing the full lifecycle from data intake strategy to dashboard development.
- Partnered with data engineers and business stakeholders to define key metrics and KPIs, ensuring alignment alignment across dashboards.
- Supported development, prioritization and execution of performance improvement projects, employing LEAN, Six Sigma and similar methodologies for process improvements
- Coordinated with varying business areas across organizational levels to determine process ownership, develop standardized documentation and documented data
- Developed interactive PowerBI dashboards that enabled real-time performance monitoring for key hospital departments.
Education
Industrial Engineering -
CEFET/RJ
Rio De Janeiro, Brazil12.2015
Skills
- Salesforce Sales, CPQ and Service Cloud
- Business Requirements Gathering
- Agile Product Management
- Strategic Roadmap Development and Execution
- Microsoft Office - Advanced
- Salesforce Architecture
- Six Sigma Methodologies
- Power BI
- Stakeholder Management
- Jira
- Rally
- Confluence
- Data Analysis
- Data Storytelling
Certification
- Professional Scrum Product Owner (PSPO 1) - Jan 2026
- Lean Six Sigma - Green Belt
- Business Process Lean Coach
- Business Analyst - IIBA
Languages
English
Native or Bilingual
Portuguese
Native or Bilingual
Spanish
Limited Working
Timeline
Salesforce Product Owner
Blue Cross Blue Shield of Massachusetts
08.2025 - Current
Business Analyst II & Salesforce Product Owner
IDEXX Laboratories
05.2023 - 08.2025
Business Process Improvement Specialist II
IDEXX Laboratories
05.2021 - 05.2023
Improvement Specialist
MaineHealth
02.2020 - 05.2021
Industrial Engineering -
CEFET/RJ