Rhea Patel
New York,USA
Summary
New York-based Marketing & PR Strategist. Passionate about impactful campaigns, enhancing brand visibility, and fostering engagement. Positive, hard-working, and an exceptional problem-solver with a results-driven mindset. Expertise in fast-paced projects, client relationships, and delivering original, tangible value. Dependable team player and natural leader, thriving in dynamic, high-pressure environments by combining strategic thinking with a hands-on approach for campaign success.
Overview
5
5
years of professional experience
Work History
Marketing, PR & Office Manager
New York Plaza Physical Therapy
New York, USA
01.2025 - Current
- Expanded the patient pipeline by hosting community health fairs,including events at UN and CUNY/RF: Resulting in higher patient awareness and increased new referrals.
- Organized and led pop-ups at gyms and wellness centers, driving foot traffic and boosting new-patient consultations.
- Curated in-clinic soirees and executed awareness campaigns such as World PT Day and Breast Cancer Awareness Month, strengthening community engagement and brand credibility.
- Built and maintained referral relationships by meeting with local doctors and securing placement on multiple provider referral lists, supporting sustained patient inflow.
- Managed patient scheduling, administrative workflows, and billing processes, improving operational efficiency across the clinic.
- Streamlined office systems and scheduling, reducing appointment conflicts by 30% and creating a smoother experience for both patients and staff.
- Led PR outreach and campaign planning, enhancing visibility and consistency across community and partner networks.
Marketing Assistant
Love Indus
New York, USA
10.2024 - 12.2024
- Supported high-end brand activations and luxury pop-ups, contributing to a strong increase in on-site customer engagement and seasonal sales.
- Assisted with event logistics and customer experience at the Holiday Market, helping drive repeat visits and purchases.
- Handled social media content creation and real-time event coverage, which boosted online engagement during the holiday period by an estimated 20–25%.
- Engaged with and assisted high-profile clients, ensuring premium service aligned with the brand’s luxury positioning.
- Coordinated event operations within the Events Land team, helping ensure smooth execution across multiple pop-up locations.
Marketing and PR Assistant
Leaf and Stem Naturals
New York, USA
07.2024 - 10.2024
- Salesperson – Drove sales and assisted customers.
- Marketing – Managed online and offline campaigns.
- Store Management – Oversaw daily operations.
Publicity Head
TEDxPDEU
Gujurat, India
01.2023 - 03.2023
- Managed publicity team to drive ticket sales.
- Marketed events and curated promotional campaigns off-campus.
- Handled social media and online engagement.
Marketing Assistant
The Rucha Gurjar Label
Gujurat, India
09.2020 - 02.2021
- Assisted in planning marketing strategies for the label.
- Supported photoshoots and PR events.
- Coordinated influencer collaborations.
- Helped manage social media campaigns.
Social Media Manager
Leo Skin
New York, USA
- Handled the Social media and helped to build client relationship.
Education
BBA - Marketing and Economics
Pandit Deendayal Energy University
Ahmedabad, Gujarat01.2024
Skills
- Strong presentation skills
- Skilled in Microsoft Office applications
- Leadership
- Online and offline marketing
- Social media
- Strategic marketing planning
- Effective team collaboration
- Team leadership
- Event Management
- Pop-up management
Timeline
Marketing, PR & Office Manager
New York Plaza Physical Therapy
01.2025 - Current
Marketing Assistant
Love Indus
10.2024 - 12.2024
Marketing and PR Assistant
Leaf and Stem Naturals
07.2024 - 10.2024
Publicity Head
TEDxPDEU
01.2023 - 03.2023
Marketing Assistant
The Rucha Gurjar Label
09.2020 - 02.2021
Social Media Manager
Leo Skin
BBA - Marketing and Economics
Pandit Deendayal Energy University