Rhian Humphries
Brooklyn,New York
Summary
Experienced communications professional with specific expertise supporting high-growth tech companies.
Overview
13
13
years of professional experience
Work History
Head of Communications
Encore Music Technologies
Los Angeles, CA
03.2021 - 03.2024
- Led Communications for Kid Cudi co-founded seed-funded startup Encore (backed by Battery Ventures) which was launched as an interactive live marketplace for fans and music artists to connect
- Directed the management of brand content, encompassing PR, social media channels, and marketing materials, ensuring a consistent and impactful brand message
- Led PR and media relations efforts, successfully securing over 200 pieces of top-tier media coverage in music, tech, business, and consumer sectors, including notable publications such as Rolling Stone, Billboard, Vibe, VentureBeat, Music Business Worldwide, and Variety
- Conceptualized, implemented and oversaw all organic social media strategies, defining KPIs and analyzing campaign data, resulting in a remarkable 3000% growth within the first six months across Instagram, Twitter, and Tik Tok
- Created engaging multi-channel marketing content that aligned with our brand voice, including copy, video content, newsletters, and partner collateral
- Developed and managed supply relationships with 1000+ artists (including Kid Cudi, Ken The Man, Oliver Tree, Kid Laroi, Trippie Redd and more) and all external stakeholder relations with strategic partners (including Soundcloud, Atlantic Records, UMG, Sofar Sounds)
- Managed the intern program, providing mentorship and daily task guidance and accountability.
Founder
Rhian Humphries PR Consultancy
San Francisco/Los Angeles, CA
01.2018 - 04.2021
- Provided specialized PR consultancy for early-stage and B2C startups across various industries such as Fintech, Consumer Tech, Hardware Tech, and Online Marketplaces, leading to enhanced brand visibility and recognition
- Worked with key clients including Airtasker, Aftershokz, Aspiration, Affirm, Jackery, SoFi, Sunbasket, and more, contributing to their successful media presence
- Formulated and executed branding and communication strategies in collaboration with C-Suite teams, resulting in effective media relations launches
- Managed high-profile events like press conferences and trade shows (CES, Tech Week LA), which attracted record attendees and generated significant media attention
- Achieved a high success rate in securing top-tier media coverage for clients, leading to a direct increase in sales and 99% positive sentiment in relevant media coverage
- Aspiration: Successful media launch of the Aspiration Spend and Save account leading to a successful Series C round ($135M)
- SoFi: Managed PR during a critical growth period at SoFi, taking them from Series A funding to unicorn.
PR Campaign Specialist
Indiegogo
San Francisco, CA, US
01.2015 - 01.2018
- Collaborated directly with crowdfunding campaign owners to devise strategic public relations plans, ensuring successful campaign launches, contributing to an average of 30% of funds raised/pre-sales
- Managed media relations outreach for over 70 crowdfunding campaigns, securing high-profile media coverage in top-tier technology outlets such as TechCrunch, Digital Trends, Wired, Mashable, VentureBeat, and more
- Coordinated the distribution of product samples and product prototypes to relevant media for pre-launch testing.
Senior Account Executive
Grayling
San Francisco, CA, US
01.2012 - 01.2015
- Successfully secured over 500 top-tier media opportunities, enhancing the visibility of consumer, business, and tech clients in the competitive market
- Expertly crafted compelling media pitches, press releases, and op-eds, contributing to the successful campaigns of high-profile clients such as Oscar-winning Moonbot Studios, Belkin, PayPal, and Bertazzoni.
Account Executive
The Communications Agency
London, UK
11.2010 - 11.2011
- Devised and executed comprehensive marketing strategies for a diverse portfolio of clients, including industry leaders like Disney, Fiat, and Amex
- Established and nurtured client relationships, delivering exceptional customer service and support
- Oversaw creative strategies to align with client's objectives, ensuring successful implementation
- Collaborated with internal teams to develop creative strategies tailored to clients' objectives, resulting in a 20% increase in customer satisfaction scores
- Simultaneously managed multiple campaigns, prepared and presented detailed reports to clients, and conducted a thorough analysis of campaign performance.
Education
Bachelor of Arts - Theatre And Performance Studies
The University of Warwick
England, UK09-2010
Timeline
Head of Communications
Encore Music Technologies
03.2021 - 03.2024
Founder
Rhian Humphries PR Consultancy
01.2018 - 04.2021
PR Campaign Specialist
Indiegogo
01.2015 - 01.2018
Senior Account Executive
Grayling
01.2012 - 01.2015
Account Executive
The Communications Agency
11.2010 - 11.2011
Bachelor of Arts - Theatre And Performance Studies
The University of Warwick
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