Rhiana Ricciotti
Scottsdale,AZ
Summary
Qualified Marketing Manager with proven track record of driving successful campaigns and brand growth. Demonstrated ability to lead cross-functional teams and implement strategic marketing initiatives. Adept at leveraging market analysis and consumer insights to optimize product positioning and drive sales.
Overview
10
10
years of professional experience
Work History
B2B Marketing Manager
Lakeshore Learning
10.2023 - Current
- Led strategy and execution of multi-channel acquisition and retention campaigns for K–12 audiences, including timeline management, content planning, and performance reporting to drive sales opportunities.
- Developed and managed brand messaging and positioning to ensure consistency across all channels.
- Launched new Healthcare audience segment, driving $6M+ in revenue through GTM strategy, VoC research, competitive analysis, and sales enablement tools.
- Oversee content strategy of thought leadership content, case studies, and marketing assets, increasing marketing-generated leads by 20% this year.
B2B Marketing Specialist
Lakeshore Learning
06.2023 - 10.2023
- Led national product marketing across multiple initiatives, driving integrated campaigns to boost customer engagement and sales.
- Supported Lakeshore Furniture website launch by creating brand guidelines, messaging, and company-wide positioning.
- Led go-to-market strategy for a Custom Solution product, generating $600K+ in revenue in the first year.
Enterprise Product Marketing Manager
Flatiron School
04.2022 - 12.2022
- Led go-to-market strategy and product positioning for enterprise tech training, including personas, competitive insights, and messaging.
- Led GTM strategy for 5-Day Enterprise Cybersecurity Program, generating over 50 leads in first month and $750,000 in closed deals.
- Increased booked appointments by 35% through buyer journey email strategies re-engaging lost leads and cross-sell opportunities.
- Optimized sales enablement strategy by establishing a new Salesforce CRM guides & refining sales decks, one-pagers, and battle cards.
Product Marketing Specialist
Zovio
10.2021 - 04.2022
- Managed partnership launches and digital campaigns for Walgreens and CVS, driving new partner acquisition and enrollment growth.
- Oversaw cross-channel marketing campaigns (email, social, partnerships, events) to generate leads and improve acquisition.
- Coordinated with vendors and agencies to manage project assets, budgets, and timelines.
Marketing Associate
Western Alliance Bank
06.2019 - 10.2021
- Led go-to-market campaign for new credit card product, generating $820K revenue through targeted acquisition and cross-selling campaigns.
- Implemented a company-wide Voice of Customer (VoC) program across seven brands, identifying and driving improvements to the internal onboarding process.
- Developed Cybersecurity webinar series and campaigns, driving $75K in fraud protection solution sales.
- Directed customer-facing collateral across financial divisions, delivering clear, solution-focused messaging.
Client Program Coordinator
Valassis (now Vericast)
09.2016 - 06.2019
- Lead planning & execution of direct mail campaigns for top tier clients such as Cox Communications, Smile Brands, Humana, Sprouts, and Safeway/Albertsons.
- Recommend products to cross-sell, retain, and upsell Valassis services that align with clients' industry and organizational goals.
- Identified and presented upselling opportunities to clients to generate sales revenue - established a weekly targeting process to client, Closets by Design, to generate over $360k in upselling revenue.
- Developed an automated process to improve time savings and reduce errors for organization's highest revenue generating ad product which resulted in receiving the Valassis Innovation Award 2018.
Marketing Coordinator
Berkshire Hathaway Automotive
06.2015 - 09.2016
- Oversaw marketing campaigns and strategies for over 40 dealerships which included development of assets, budgets, and marketing calendars.
- Managed social media and display ad marketing execution and reporting to generate leads.
Education
Bachelor of Arts (B.A.) - Business
Arizona State University
Tempe, AZ05.2015
Skills
- Strategic Planning
- Product Marketing
- Go-to-Market Strategy
- Integrated Marketing
- Sales Enablement
- Collateral Creation
- Cross-Functional Collaboration
- Market Analysis
- Competitor Analysis
- Staff Management
- Customer Relationship Management (CRM)
- Digital Marketing
Timeline
B2B Marketing Manager
Lakeshore Learning
10.2023 - Current
B2B Marketing Specialist
Lakeshore Learning
06.2023 - 10.2023
Enterprise Product Marketing Manager
Flatiron School
04.2022 - 12.2022
Product Marketing Specialist
Zovio
10.2021 - 04.2022
Marketing Associate
Western Alliance Bank
06.2019 - 10.2021
Client Program Coordinator
Valassis (now Vericast)
09.2016 - 06.2019
Marketing Coordinator
Berkshire Hathaway Automotive
06.2015 - 09.2016
Bachelor of Arts (B.A.) - Business
Arizona State University
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