Rhiannon Hagen
Brandon
Summary
Highly motivated and results-oriented professional with almost 10 years of experience in the automotive space. My knowledge is a cultivation of marketing, sales, business development and customer success providing me a unique perspective and understanding of dealerships wants and needs.
Overview
9
9
years of professional experience
Work History
Customer Success Manager
CarNow
07.2022 - Current
- Responsible for serving a book of business averaging $130k in MRR from both a support and training stand point.
- Assisted customers with onboarding and product setup to foster successful adoption and usage.
- Analyzed customer data to identify trends and develop strategies to improve ROI and optimize performance.
- Played instrumental role in client satisfaction by working through issues and requests quickly.
- Established strong relationships with key customers, resulting in increased customer loyalty and limiting churn.
Vehicle Exchange Manager
Hendrick Toyota of North Charleston
07.2021 - 06.2022
- Led the Vehicle Exchange Department tasked with retaining lease customers and generating additional business from the Service Department, averaging 50 sold units a month
- Assisted Internet Director in analyzing leads to ensure key metrics were met, maintaining proper records in the CRM and DMS, and creating accurate lists to ensure maximum ROI for marketing campaigns
- Assisted with in-house training of sales consultants regarding CRM best practices, phone skills, and follow-up
Internet Sales Consultant
Hendrick Toyota of North Charleston
09.2018 - 06.2021
- Responded to customer inquiries via all internet sources through their entire purchasing journey, ensuring a positive customer experience with an average lead to closing rate of 15%+
Marketing Manager
Haddad Dealerships of the Berkshires
03.2016 - 08.2018
- Managed and executed integrated marketing plans for dealership group comprised of four stores and a group collision center totaling $100k monthly
- Created, curated, and managed all published content (images, video, and written) relevant to each stores audience
- Coordinated monthly meetings with agencies to analyze data, discuss strategy and implement changes specific to each brand resulting in an uptick in quality traffic to sites
- Managed and oversaw existing vendor relations; negotiated contracts and vetted additional products to improve traffic with the best ROI
- Increased impressions and engagement across social media channels resulting in an uptick in traffic to the showrooms, service departments, and websites
- Organized wildly successful social media campaign for a local community outreach program as well as company participation in fundraising events with local non-profits
Education
Bachelor of Science - Hospitality And Tourism Management
University of Massachusetts, Amherst
Amherst, MA05-2011
Skills
- Customer relationship building
- Data-driven decision making
- KPI tracking
- Strategic planning
- Trend analysis
- Project management
- HTML and CSS
Accomplishments
CS of the Month - November 2024
Chosen out of thirty-three candidates for providing outstanding support to clients and colleagues alike.
Timeline
Customer Success Manager
CarNow
07.2022 - Current
Vehicle Exchange Manager
Hendrick Toyota of North Charleston
07.2021 - 06.2022
Internet Sales Consultant
Hendrick Toyota of North Charleston
09.2018 - 06.2021
Marketing Manager
Haddad Dealerships of the Berkshires
03.2016 - 08.2018
Bachelor of Science - Hospitality And Tourism Management
University of Massachusetts, Amherst
Similar Profiles
Mitch HetheringtonMitch Hetherington
Senior Customer Success Manager at CarNowSenior Customer Success Manager at CarNow
Christopher DallasChristopher Dallas
Regional Account Manager at CarNowRegional Account Manager at CarNow
Megan WaldronMegan Waldron
Regional Account Director at CarnowRegional Account Director at Carnow