Rhina Rubio
North Port
Summary
Seasoned executive with 30+ years of leadership in the retail and building materials industries. Skilled in operations management, sales leadership, team development, and business growth. Proven ability to manage multi-location operations, launch new business divisions, and build strong partnerships with national accounts. Holds a B.A. in Psychology from Florida International University.
Overview
38
38
years of professional experience
1
1
Certification
Work History
General Manager
Moderno Porcelain Works
10.2023 - Current
- Lead execution of new business growth pillar including sales, fabrication, installation, and quality assurance.
- Built and scaled the bath division, now nationwide through Moderno Porcelain Works.
- Secured national accounts with Home Depot, Lowe’s, and Floor & Décor.
- Oversee hiring, training, and development of sales and operations teams.
Owner
Re-Bath, LLC
08.2020 - 12.2022
- Owned and operated Tampa franchise of the nation’s largest bathroom remodeler.
- Directed sales, marketing, and operations, ensuring timely project delivery.
- Strengthened performance in residential remodeling through direct in-home sales and project management.
VP of Operations / Owner
Sunset Renovations, Inc. (dba Re-Bath Tampa/St. Pete/Clearwater)
06.2020 - 12.2022
- Built and managed two Re-Bath territories serving 4.5M customers.
- Partnered with 23 Lowe’s stores and managed organic projects.
- Led sales, installation, and showroom staff to deliver growth.
District Service Sales Manager
Lowe’s Companies, Inc.
01.2016 - 03.2020
- Directed sales across 12 stores, managing 26 consultants.
- Achieved #1 in average ticket sales regionally and #2 nationally.
- Exceeded comp sales and gross margins for 4 consecutive years.
- Ranked #4 out of 139 districts in 2019.
Assistant Store Manager, Men’s Store
Macy’s
05.2013 - 12.2015
- Directed a $50M+ division at Flagship Dadeland.
- Oversaw merchandising, sales, and service operations.
- Managed lease businesses generating $11M in additional sales.
District Merchant
Macy’s
07.2012 - 05.2013
- Supported sales and profit across district stores.
- Partnered with planners and store teams to drive merchandise execution and sales performance.
Store General Manager
Sears Holdings Corporation
04.1997 - 07.2012
- Led a 150+ employee store, accountable for P&L, sales, credit, and licensed businesses.
- Ensured customer satisfaction, operational consistency, and profitability.
Store Manager
Mervyns
04.1992 - 04.1997
- Managed fiscal performance and operations for apparel, footwear, and home divisions.
- Directed grand opening of five stores in South Florida, including construction oversight and recruitment.
Group Selling Service Manager
Burdines
10.1987 - 04.1992
- Managed sales/service teams, focusing on customer experience and operations.
Education
B.A. - Psychology
Florida International University
01.1994
A.A. - Psychology
Miami Dade College
01.1987
Skills
- Strategic Leadership & Planning
- Sales & Revenue Growth
- Multi-Unit Operations Management
- P&L / Budget Oversight
- Customer & Client Relations
- New Business Development
- Team Coaching & Mentorship
- Wholesale & Retail Distribution
Certification
Dale Carnegie Sales & Human Relations Training
Timeline
General Manager
Moderno Porcelain Works
10.2023 - Current
Owner
Re-Bath, LLC
08.2020 - 12.2022
VP of Operations / Owner
Sunset Renovations, Inc. (dba Re-Bath Tampa/St. Pete/Clearwater)
06.2020 - 12.2022
District Service Sales Manager
Lowe’s Companies, Inc.
01.2016 - 03.2020
Assistant Store Manager, Men’s Store
Macy’s
05.2013 - 12.2015
District Merchant
Macy’s
07.2012 - 05.2013
Store General Manager
Sears Holdings Corporation
04.1997 - 07.2012
Store Manager
Mervyns
04.1992 - 04.1997
Group Selling Service Manager
Burdines
10.1987 - 04.1992
A.A. - Psychology
Miami Dade College
B.A. - Psychology
Florida International University
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