Rhoda Arnes

Work History

Parker Wellbore

2023.06 - 2023.10

Assisted in planning events including customer appreciation and opening events both locally and internationally
Discovered effective marketing and promotional channels, including media platforms to be used to relay product messages to customers
Assisted with outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization, and content development
Planned, organized, and coordinated development process of proposals, qualifications, client presentations, internal publications, and multimedia marketing collateral
Facilitated highly creative graphic design for production of sales and marketing materials
Conceptualized, developed, and coordinated sales and marketing collateral including brochures, advertisements, datasheets, trade show booth materials, and websites
Participated in proposal strategy sessions, kickoff meetings, reviews, and planning meetings
Coordinated marketing activities among corporate office, business lines, and other functional groups
Ensured adherence to corporate brand and quality standards
Maintain compliance with all applicable policies, procedures, and global standards.

Amerapex Corp.

2022.12 - 2023.06

Support execution of Turnaround sales strategy to achieve sales targets, map potential customers and generate sales leads, opportunities, and revenue for company in line with strategic sales plan and objectives
Identify potential customers to convert into sales leads
Created multiple sales deck for sales staff
Coordinated and managed daily administrative functions of Amerapex's Turnaround sales initiative and must effectively populate and update all related data in Turnaround database and other associated administrative tasks.
Increased efficiency by streamlining coordination processes and implementing new organizational systems.

CPanel

2022.02 - 2022.10

Developed electronic content calendars, social media posts, emails, product updates, and newsletters
Created graphic design pieces for blog headers and social media posts
Coordinated resources to craft marketing plans for various projects including product launches and events
Learned and created emails in Pardot to provide enhanced experience for customers
Sent monthly newsletter to customers and clients
Notified clients and customers to new products and systems to benefit their business
Coordinated with senior copywriter to create daily posts for social media and helped build a presence for cPanel on twitter, Facebook, LinkedIn, and Instagram, increasing followers by 5%.
Boosted brand awareness by developing and executing targeted marketing campaigns.

University of Houston

2014.10 - 2022.02

Developed and implemented marketing and advertising campaigns preparing marketing and advertising creative strategies, plans, and objectives; planning and organizing promotional presentations
Former Cougar Mover Hospitality Chair including planning and managed execution of annual Cougar Move in when 6,000 residents moved in over 4 days
Held focus groups to source and retain items that would engage residents
Managed SHRL web page including updates and creating content, rebranded site for aesthetics and content
Managed resources to craft marketing plans for various projects including annual hiring launches and events
Composed daily posts for social media and helped build presence for SHRL on Twitter, Facebook, and Instagram, growing followers by 10%
Created flyers, brochures, and graphic design pieces for department
Implemented inventory system for move in signage and promotional items
Placed orders for staff apparel annually
Managed staff of seven student workers providing schedules and various video, photography, and tabling projects
Managed ten tour guides, including training and scheduling for campus resident hall tours
Participated in annual orientation presentation speaking to 600 potential residents three times weekly for seven weeks.
Enhanced brand visibility by developing and implementing targeted marketing campaigns.
Strengthened relationships with key stakeholders by coordinating cross-functional promotional events.