Rhode Parga
Houston,TX
Summary
Dynamic Marketing Analyst with a proven track record at Marriott, adept in leveraging analytical thinking and communication skills to drive brand awareness and ROI improvements. Expert in content marketing and trend analysis, demonstrated through strategic promotional campaigns and data-driven decision-making.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing Analyst
Marriott
Hilton Head, SC
01.2024 - Current
- Managed daily operations of all digital marketing initiatives, including display, search engine optimization, and search engine marketing.
- Oversaw the company's marketing budget.
- Developed and implemented comprehensive marketing plans to increase brand awareness.
- Provided support in the planning, coordination, and execution of promotional campaigns.
- Collaborated with sales team to develop targeted promotions and incentives programs.
- Reported analysis results to management and stakeholders, including campaign ROI.
Business Associate
Wyndham Hotel
Humble, TX
01.2023 - 12.2023
- Performed administrative duties such as filing, data entry.
- Conducted market research to identify potential customers and industry trends.
- Monitored analytics tools such as Google Analytics to analyze website performance metrics.
- Provided customer service support by answering questions related to billing, scheduling appointments and other general inquiries.
- Generated weekly sales reports summarizing revenue performance against targets set by the organization.
- Organized meetings, conferences, teleconferences, and travel arrangements for staff.
Marketing Communications
Stephen F. Austin State University Charter School
Nacogdoches, TX
01.2022 - 12.2022
- Ensured compliance of all marketing communications with applicable laws and regulations.
- Implemented SEO optimization tactics to improve search engine rankings of company website.
- Analyzed marketing information and translated it into strategic plans for store operations.
- Analyzed financial data to identify discrepancies and develop solutions.
Education
Bachelor of Arts - Business Administration And Management
Stephen F. Austin State University
Nacogdoches, TX12-2022
Associate of Arts - Business Administration And Management
San Jacinto College
Pasadena, TX05-2019
Skills
- Content marketing
- Trend analysis
- Supplies inventory
- Quantitative analysis
- Market review
- Pricing strategy
- Attention to detail
- Communication skills
- Analytical thinking
- MS Excel, PowerPoint
- Accounting reporting
- Data analysis, budgeting, and forecasting financial analysis
- Researching
- M&A
- Artificial Intelligence
- Leadership
- Salesforcecom, Oracle, Outlook
- Google Docs
- Bilingual (Spanish)
Languages
Spanish
Professional
Certification
- Foundations of Project Management
- Business Analysis Fundamentals
- Google Analytics Individual Qualification
- The Leadership Institute
- Virtual Internships
- Hootsuite Platform Certification
- Social Marketing Certification
- Foundations of Digital Marketing and
- E-commerce
- PMI
Timeline
Marketing Analyst
Marriott
01.2024 - Current
Business Associate
Wyndham Hotel
01.2023 - 12.2023
Marketing Communications
Stephen F. Austin State University Charter School
01.2022 - 12.2022
Bachelor of Arts - Business Administration And Management
Stephen F. Austin State University
Associate of Arts - Business Administration And Management
San Jacinto College
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