RHONDA ADORNO
Midlothian,VA
Summary
Marketing, Branding and Communications Specialist possessing strong public relations, communication and project management abilities. Excels in managing print communications and enforcing proactive media plans. Diverse credentials in both private and public industry sectors.
Overview
23
23
years of professional experience
Work History
Communications Specialist
Love Made Visible
08.2023 - Current
- Responsible for planning, monitoring and implementing organization's communication strategies to enhance brand awareness, increase donor response and improve marketing efforts
- Develop and manage social media strategy for two unique departments meeting KPI's and weekly deliverables that range from 2- 4 dynamic posts.
- Define, oversee, and measure social media KPI's and content
- Edit and share weekly content to increase visibility of brand.
- Managed internal company correspondence by delivering documents, memos and newsletters to appropriate personnel.
- Streamlined internal processes to improve efficiency and strengthen overall brand strategy execution.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Developed compelling visual and written content to effectively convey brand message across multiple channels.
- Devised content strategy to effectively engage target audiences.
Senior Marketing Coordinator
SERVPRO
01.2024 - 03.2024
- Managed SEM Campaigns with company vendor
- Completed referral source follow-ups
- Managed regional social media accounts
- Designed daily content using CANVA and Adobe Creative Suite for digital & print materials averaging 10+ complex deliverables per week.
- Responsible for developing and launching company brand continuity
- Researched new marketing opportunities.
- Devised content strategy to effectively engage target audiences.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Analyzed market trends and conducted competitor analysis, informing future marketing strategies.
- Continually maintained and improved company's reputation and positive image in markets served.
- Optimized email campaigns to increase open and click-through rates.
- Strengthened outreach by coordinating events to maximize marketing initiatives.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Coordinated with sales and operational teams to verify alignment of marketing initiatives with company goals.
- Conducted market research to identify new opportunities and target markets.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Business Owner
Discovery Chess, LLC
03.2019 - Current
- Design and produce sales and marcom content for web and social media with growing audience base, locally and nationally
- Responsible for coordinating teams of contractors and volunteers for community-centered educational programs and projects
- Build strategic partnerships with area businesses and school systems, designing, developing, and implementing scholastic community programming, starting in 2020 with 1 major client and now maintaining partnerships with minimum of 10
- Established strong customer relationships through excellent communication and attentive service.
- Achieved consistent growth in annual revenue through strategic planning and execution of sales initiatives.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Conducted market research to inform product development decisions and identify potential growth areas.
Communications and Equity Engagement Specialist
Preeclampsia Foundation
12.2021 - 06.2022
- Led education presentations before board members and colleagues about transformative change essential to forming key partnerships among BIPOC leaders including doulas, nurse practitioners, and healthcare providers to improve knowledge about Preeclampsia
- Engaged with and sent written communication to donors using Donor Perfect with database of over 100K subscribers
- Researched and developed strategic implementation plans by identifying marketing firms to launch full-scale social media campaign to reach organization's 31K Facebook followers, 10K Instagram followers, and 3K Linked followers
- Developed and implemented communication strategies and messages to reach specific, underrepresented audiences on organization's main website
- Completed internal and external business communication (i.e press releases, presentations, web content, marketing collateral, etc.)
- Supported communication manager with writing, researching and preparation of materials
- Developed and implemented social media strategy to increase engagement and reach new audiences.
- Wrote press releases and other materials utilizing SEO practices.
- Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
- Contributed ideas during brainstorming sessions aimed at enhancing overall customer experience through innovative approaches to engagement initiatives.
Writer + Editor + Copy Editor
Various Clients
01.2009 - 04.2019
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Edited manuscripts prior to publication, ensuring clarity, accuracy, and consistency throughout the text.
- Provided writing support for various projects and departments.
- Developed engaging articles for online publications, resulting in increased readership and social media shares.
- Presented clients with unique copy options based on overall marketing objectives.
- Enhanced client satisfaction by delivering high-quality written content tailored to specific industries and target audiences.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Conducted interviews with subject matter experts to generate topics.
- Completed accurate and polished formatting in line with publishing standards prior to submission.
- Consulted with customers to understand project requirements and purpose.
Communications Director
One School of the Arts
01.2014 - 03.2019
- Designed and delivered marcom content and aesthetic direction for non-profit rebranding
- Managed internal and external business communication (i.e press releases, presentations, web content, marketing collateral, etc.) Implemented and increased program annual sales
- Responsible for coordinating team of 20 volunteers, distributing information internally and externally, and scheduling 70+ staff and faculty across departments
- Researched, planned, and collaborated on rebranding education programs that involved market and budget analysis, web and print collateral creation
- Built new community partnerships that specialized in creativity and STEM education
- Built strategic partnerships with area businesses, designing, developing, and implementing scholastic community programs, which competed at state and national levels, and provided annual summer camp program with revenue of 10K
- Developed and led professional development workshops at national conferences and supplied training materials
- Researched, planned, and collaborated on rebranding education program that involved market and budget analysis, web and print collateral creation
- Implemented and increased program annual sales with results increasing from $2K to $7K incrementally over 3 years.
Marketing Specialist
Adorno Property Solutions, LLC
04.2013 - 01.2014
- Led and coordinated internal communications for dual state projects of new multi-unit construction and renovation projects, including Disney's Grand Floridian Annex Resort, estimated building project value of 4M with client Whiting -Turner
- Negotiated and secured 10- month contract with South Florida appliance retailer
- Monitored accuracy of official regulations and procedures and implemented strategies for effective project completion and client satisfaction
- Responsible for recruitment of subcontractors and vendors, and coordinating supervision of acquired teams, ensuring employment and labor laws followed.
- Negotiated and secured small land development contract with City of Oviedo to install 18-hole disc golf course at Shane Kelly Park
- Unused recreational land was transformed into desirable area for niche sport
- Played lead role in establishing only competitive disc golf course in Seminole County on 300+ acres of land.
Leasing & Marketing Specialist
Equity Residential/Rock Management
02.2001 - 06.2010
- Generated professional print and web content for largest apartment portfolio in country as leasing consultant and content creator
- Developed content for high traffic apartment communities centrally located in thriving University and College district of Central Florida
- Created searchable descriptions for four major properties that impacted occupancy rates and conversions for total lifespan of company's regional portfolio as evidenced by archived listings from 2003 - 2013
- Created community newsletters that circulated monthly to tenants occupying 350+ unit properties.
Education
Master of Education - Instructional Design and Technology
Strayer University
Richmond, VA01.2025
Bachelor of Arts - English
Rollins College
Winter Park, FL12.2010
Skills
- MS OFFICE SUITE
- SALESFORCE
- ADOBE SUITE
- QUICKBOOKS
- CRM
- CMS
- RESEARCH
- STRONG WORK ETHIC
- CAMPAIGN DEVELOPMENT
- BRAND MESSAGING
- GOOGLE ANALYTICS
- GOOGLE DRIVE APPS
Accomplishments
- Created web-based content for a publicly traded and leading residential property management company as the first stop in online lead generation, converting potential customers into buyers from EquityApartments.com, other related sites, and apartment guidebooks.
- Implemented better content ideas across different properties within the portfolio to increase the ratio of leads into contracts, impacting the overall occupancy rate of one or more properties from 2003 until Equity Residential phased out of Central Florida in 2013.
- Created own marketing to sales pipeline that served the residential brand for over a decade.
References
- Gaybrielle Crawford
- Kristen Campbell
- Lezlie Laws
Timeline
Senior Marketing Coordinator
SERVPRO
01.2024 - 03.2024
Communications Specialist
Love Made Visible
08.2023 - Current
Communications and Equity Engagement Specialist
Preeclampsia Foundation
12.2021 - 06.2022
Business Owner
Discovery Chess, LLC
03.2019 - Current
Communications Director
One School of the Arts
01.2014 - 03.2019
Marketing Specialist
Adorno Property Solutions, LLC
04.2013 - 01.2014
Writer + Editor + Copy Editor
Various Clients
01.2009 - 04.2019
Leasing & Marketing Specialist
Equity Residential/Rock Management
02.2001 - 06.2010
Master of Education - Instructional Design and Technology
Strayer University
Bachelor of Arts - English
Rollins College
Similar Profiles
Andrei MitricaAndrei Mitrica
Site Administrator, Customer Care at Made With Love RomaniaSite Administrator, Customer Care at Made With Love Romania
Olivia ChalmersOlivia Chalmers
Quality Control Manager at Made With Love BridalQuality Control Manager at Made With Love Bridal
Jashan ShahJashan Shah
Manager of Operations at Jaival Parikh Gourmet Food Made With LoveManager of Operations at Jaival Parikh Gourmet Food Made With Love
Bruce TownesBruce Townes
Day Porter at Chesterfield County Public SchoolsDay Porter at Chesterfield County Public Schools
Jessica HarishJessica Harish
Barista at StarbucksBarista at Starbucks