Rhonda Arnold
Scottsdale,AZ
Summary
Senior Digital Marketing Manager with expertise in Digital Marketing, Programmatic Advertising, SEO, SEM Multi-Channel Marketing, Product Marketing, and cross functional team leadership involving both start-up and growth organizations. A thought leader with 15+ years of experience in propelling business growth by driving innovation, game changing Marketing strategies and the customer experience for leading global national and regional organizations. Blending passion for high technology and telecommunications with the ability to envision change, develop roadmaps, while delivering outcomes with strong sustainable gains to achieve the impossible. Talented and inventive professional with a proven track record of bridging the gap between strategic plans and actual execution to deliver the goals set by the Executive team and where revenue is the measurement to determine success. A committed and accomplished leader with a track record of developing strong, self-sustaining teams that deliver exceptional results and a mission to add value to your company and challenge myself to exceed your corporate objectives, targets, and goals.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Manager - Digital Marketing & Creative Services
Marketing Mavericks.ai
09.2023 - Current
- Campaign Strategy and Management - Developed and executed comprehensive digital marketing strategies across various platforms including GoogIe Ads, Facebook, Instagram and linkedIn, achieving a 35% increase in overall ROI.
- Performance Analysis and Optimization - Utilized Google Analytic's and other data tools to monitor, analyze, and report on campaign performance, leading to a 20% improvement in CTR and 25% reduction in CPA.
- Remarketing and Retargeting - Developed and managed remarketing campaigns, increasing conversion rates by 15% among returning visitors through tailored messaging and strategic bid adjustments.
- Fostered a Collaborative team environment that encouraged innovative thinking and continuous learning. Worked with sales teams to align marketing efforts with revenue goals, driving business growth for agencies and end clients.
- Reporting and Stakeholder Communications - Prepared detailed monthly performance reports and presented insights and recommendations to senior ,management, contributing to data-driven decision-making.
Manager – Google Agency Program - Google Digital STRATEGIST
TTEC
01.2016 - 05.2023
- Successfully managed 15 - 17 top performing sellers/strategists delivering exceptional results exceeding KPI’s by 100% plus
- Closely aligned with Google key stakeholders KPI’s
- Consistently achieve 100% to target critical run rates requiring layered coordination with global stakeholders and product teams
- Delivered $750M in lifetime revenue on companies impacted
- Knowledge training on complex technology including Artificial Intelligence (AI) to optimize campaign performance optimization by 30%
- Develop and apply both strategic and tactical digital go-to-market plans and e-commerce activities with a focus on driving acquisition and lead generation more than 20%
- Measured and delivered Google performance reporting to track program growth and identify internal resources and operational growth needs to achieve quarterly and annual goals
- Lead the Digital Marketing Strategy for 60+ agencies & Drive Revenue Growth $50m+ annually
- Product Expertise in the Google suite of products holding certifications in all specializations – search, display, video, shopping, mobile, and Google Analytics.
Manager — Digital and Social Media
PTS MULTIMEDIA AND SYNERGY SOLUTIONS
08.2012 - 05.2016
- Designed and executed all B2B digital marketing campaigns & collateral to achieve $150K revenue targets
- Successfully created and delivered all B2B digital social media campaigns and programmatic advertising across 25 client accounts
- Increased ROI by 25%
- Managed ongoing relationship with reseller channels and implemented new pricing structure which significantly increased revenues by 50%.
Senior Product Marketing Manager — ENTERPRISE MARKETING
TELSTRA CORPRORATION LIMITED
10.1999 - 11.2011
- Created and delivered global product launches, campaigns, corporate events, and marketing programs to achieve $1.4B Executive revenue target leading Cloud, Managed Services, Security, Satellite, and data portfolios
- Defined product strategy and roadmaps and managed entire product lifeline cycle from strategic planning to tactical activities – Cloud, Security, Managed Services, Satellite & Data specific products
- Developed marketing content including collateral, targeted campaigns, social media campaigns, sales presentations, and others to drive incremental revenue in growth product portfolios - $300K budget
- Analyzed financial impact of marketing programs and evaluated new growth opportunities
- Identified and strategically aligned with select external third parties to assess partnerships and licensing opportunities
- Also leveraged co-branding opportunities and MDF/VIP funds
- Collaborated with key stakeholder teams across product, marketing, sales, pricing, legal & customer care to create content and tools needed to successfully sell, implement and service products
- Expert with respect to competition, conducted comprehensive industry analysis, including competitor moving and pricing strategies
- Identified and participated in key industry association events, technical working groups, seminars, training.
- Created targeted email campaigns that nurtured leads through the sales funnel, improving conversion rates significantly.
Education
Bachelor of Arts - Studied Business Management & Marketing
UNIVERSITY OF PHOENIX
Phoenix, AZ06.2015
Associate of Arts - Accounting And Computer Science
SPOKANE COMMUNITY COLLEGE
Spokane, WA09.1980
Skills
- Digital Strategy Identifying Customer Needs
- Campaign Management & Build - Google Ads, Meta, Instagram and LinkedIn
- SEO Software: Google Analytics, SEMrush, SpyFu, Google Search Console, and Screaming Frog
- Programmatic Advertising - Stackadapt
- Office software: Microsoft Office 365, Google Suite, and Adobe Creative Suite
- Organizational Leadership
- Revenue Growth & New Market Development
- Strategic & Tactical Marketing Plans
- Budget/Sales Forecasting
- Project Management
- Market Research/Analysis
- Data Mining & Visualization
- Negotiation Expert
- Vendor Management
- Teamwork & Collaboration
Certification
- Google Ads - Search, Display, Video, Analytics. Shopping
- Digital Marketing AI - Cornell University
- Digital Marketing AI - Digital Marketing Institute
- Facebook (Meta) Certifications- Digital Marketing Associate
Projectsandaccomplishments
- Developed and launched Strategic Alliance Framework and Governance for Top Tier Strategic Alliances at Telstra Corporation. Including Cisco, Microsoft, Nokia, VMWare, Samsung, Ericson, Motorola.
- Grew Telstra/Cisco Alliance Revenue from $125M to $750M over a 5-year period.
- Developed and delivered all co-branded multi-channel marketing strategies and events for Telstra/Cisco Alliance delivered over $500M in revenue and an increase in brand awareness of 20%
- Implemented complimentary sales training and development programs based on strategic alliances and increased lead generation by 30%+.
- Awarded Presidents Club for International Channel Business Success – 5 years Syntellect Corporation.
- Awarded Exclusive vendor Commitment from Nokia Corporations – Glenayre Electronics.
- Awarded Telstra Above and Beyond for Outstanding Employee Performance.
- Awarded Platinum Club – TTEC top outstanding performer – Digital Marketing AM & Strategist.
Languages
English
Professional Working
Timeline
Manager - Digital Marketing & Creative Services
Marketing Mavericks.ai
09.2023 - Current
Manager – Google Agency Program - Google Digital STRATEGIST
TTEC
01.2016 - 05.2023
Manager — Digital and Social Media
PTS MULTIMEDIA AND SYNERGY SOLUTIONS
08.2012 - 05.2016
Senior Product Marketing Manager — ENTERPRISE MARKETING
TELSTRA CORPRORATION LIMITED
10.1999 - 11.2011
Bachelor of Arts - Studied Business Management & Marketing
UNIVERSITY OF PHOENIX
Associate of Arts - Accounting And Computer Science
SPOKANE COMMUNITY COLLEGE