Rhonda Basner
Chattanooga,TN
Summary
Professional Account Manager with 20 years experience in the Natural Industry. Expert in building long-term relationships, and improving customer satisfaction and retention. Comfortable thriving with minimal supervision, in competitive, fast-paced environments. Strong leadership, organizational, and problem-solving skills.
Overview
23
23
years of professional experience
Work History
Customer Relations Manager
Hanson Faso
05.2022 - Current
- Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
- Developed strong relationships with key clients, resulting in increased loyalty and repeat business.
- Liaised between customers and the organization with a particular focus on working with sales department.
- Maintained client files with sales contracts, records of client interactions, client notes, and other information.
- Made customers aware of current and new programs and services.
- Organized daily workflow and assessed appropriate staffing to provide optimal service.
- Contributed to product development efforts by providing insights on consumer preferences gathered from direct client interactions and feedback analysis.
Sales Director
Telmark Sales Solutions
12.2020 - 01.2022
- Manage Clorox15 Brand Portfolio for Whitespace accounts at the distributor level
- Fill core voids, identify opportunities, research, and problem-solve
- Coordinate for all aspects of40 accounts, including new item forms, promotional forms, and marketing programs
- Effectively communicate time-sensitive information to ensure90-day pricing deadlines are met
- Serve as Business Liaison, SME, and trainer for new hires
- Conduct Client Reviews with a focus on business growth, sales, distribution, and promotions
- Work Remote
Account Executive
Presence Marketing
11.2012 - 04.2020
- Managed a portfolio of50-plus Brands
- Budgeted, Guided, and Mastered the use of clients' Trade Spend for Promotions, Programs, and Marketing for65+ stores
- Partnered, Mediated, and Led relationships between dozens of manufacturers and8 -10 buyers
- Increased efficiency and maximized savings by negotiating vendor contracts, resulting in $1000's of dollars
- Collaborated with Manufacturers through consultative selling, effective customer solutions, and promoting compelling business opportunities
- Conducted Product Training and Demonstrations, educating groups of30+
- Compiled and delegated weekly action Items for a Sales Team of8; to ensure client promotions, new item launches, and special projects were followed through
- Customized and strategized with clients to create presentations and communications
- Executed6 Showcase windows at Whole Foods Market
- Work Remote
Sales Representative
Acosta Inc.
01.2010 - 11.2012
- Led8-10 educational training seminars and product demonstrations to strengthen brand initiatives and maximize outreach
- Mentored and guided buyers, on the benefits of collaborating with broker to maximize opportunities
- Participated and Lead over15 new store openings/remodels yearly
- Maintained routine communication with clients to assess overall satisfaction, resolve complaints, and promote new offerings
- Interacted with problematic accounts, helping to build lasting rapport and boosting revenue opportunities
Specialty Broker
RMB Marketing
05.2002 - 01.2010
- Managed5 Specialty Distributors and over15 Direct Brands in Whole Foods Market SE
- Coached, Hired, trained, and managed5 -8 employees
- Responsible for ordering and maintaining grocery sets in35 stores
- Created10-15 Plan-o-grams and Merchandising Solutions to maximize sales
- Visited customer locations to evaluate requirements, demonstrate offerings, and propose strategic solutions for diverse needs
Education
Consumer and Home Economics Education
Bowling Green State University
Bowling Green, OHSkills
- Relationship Building and Management
- Written and Verbal Communication
- Excel/Word/PowerPoint
- Marketing Strategy Implementation
- Account Managing and Developing
- Professional Demeanor
- Business operations
- Attention to detail
Timeline
Customer Relations Manager
Hanson Faso
05.2022 - Current
Sales Director
Telmark Sales Solutions
12.2020 - 01.2022
Account Executive
Presence Marketing
11.2012 - 04.2020
Sales Representative
Acosta Inc.
01.2010 - 11.2012
Specialty Broker
RMB Marketing
05.2002 - 01.2010
Consumer and Home Economics Education
Bowling Green State University
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