RHONDA COOK
GOODYEAR,AZ.
Summary
Detail-focused retail merchandising professional with experience in leveraging strong organizational and communication skills to maximize profits and customer satisfaction. Skilled at creating product displays and managing inventory for optimum product placement and sales.
Overview
18
18
years of professional experience
Work History
Retail Merchandiser
Jacent Strategic Merchandising
05.2021 - Current
- Covered assigned territory in the West Valley of Phoenix
- Retail store visits were weekly
- My responsibilities include but are not limited to the follo
- Building relationships with store management
- Plan-o-grams, new item placement, stock and build displays
- Placed orders and completed resets
- Work with receiving management to make sure all new shipments were checked in prior to my store visit
- In December of 2022 I became a certified trainer.
Ambassador, Merchandiser
Boomer Naturals, Inc
10.2020 - 04.2021
- Position for Boomer Naturals Face Masks for Covid 19
- Covered 60 CVS locations in Phoenix
- Position ended.
TERRITORY REPRESENTATIVE
Pro-Choice Beauty Care
09.2019 - 10.2020
- Serviced accounts in the Phoenix and Scottsdale metro area
- Maintained full distribution and display of products for assigned accounts
- Duties and responsibilities included but were limited to: Install and /or build displays, fixtures and endcaps, POP placement, straighten and stock displays, return old and /or damaged merchandise and placing special orders
- Drive to appointments in the Phoenix/Scottdale area.
APPOINTMENT SETTER
Indoor Media
06.2018 - 02.2019
- Worked from my home office
- Responsibilities included calling business owners in the California area
- Worked one on one with each decision maker to determine if this branding program was correct for their type of business
- The call was included explaining the benefits of the branding program, cost, and options available.
TERRITORY REPRESENATIVE
SBM LIFE SCIENCE
02.2018 - 06.2018
- Serviced 17 accounts in the Phoenix metro area
- Responsibilities included but not limited to: Build and maintain product displays in accordance with SBM brand standards -Maintain appropriate product level on racks, shelves, and displays as well as maintain, clean, and organize back stock
- Build and maintain relationships with key store personnel, including educating and advising retail store personnel on the selection of our products
- Install and maintain Point of Sale (POS) materials
- Work with store personnel to order products at the store and district level while providing exceptional customer service to store personnel and consumers
- Reconcile inventory counts per store systems -Update management, via phone survey, daily regarding store activities.
Hospice
04.2016 - 12.2017
- Mother was placed in, , and I took a personal leave of absence to care for her until she passed in 2017.
ASSISTANT REGIONAL MANAGER
The Pet Firm
05.2012 - 01.2016
- Responsible for 140 representatives covering 10 states and servicing over 1200 retailers
- Visited markets and field reps throughout the region to ensure timely completion of all projects
- Worked closely with Regional Managers and Regional Directors to ensure all objectives can/were completed within the time frame allocated
- Attended weekly conference calls to provide feedback, resolve issues and proactively discuss upcoming projects
- Provide completion reports to Regional Manager and Regional Directors upon completion of projects
- Managed and directed retail reps and executed all retail projects and objectives
- Communicated daily with field reps to ensure all reporting is completed within the required time frame
- Managed and trained field representatives
- Worked closely with HR to fill open territories
- Approved payroll daily and processed payroll Bi-Weekly
- Managed territory coverage for assigned and unassigned stores
- Realigned territories to existing reps to complete unassigned stores
- Checked data entry daily and notified reps via email and/or phone for any issues needing correction
- The completion percentage was consistently 97% or above
- Monitored progress of all projects through data entries and pictures
- Worked one-on-one with reps to correct any issues with completion of projects
- Organized and conducted Webinar based training for all new hires covering 50 states
- Training consisted of preparing for the current month’s objectives, completing a store call, entering payroll and data through the data system
- Built an exceptional working relationship with merchandising representatives to achieve a completion rate of 97% and higher
- Resolved issues in the field by phone for 140 representatives while servicing accounts.
RETAIL MERCHANDISER
Revlon
05.2012 - 03.2014
- Serviced 27 accounts in the Phoenix metro area
- Duties and responsibilities included but were not limited to: Install and /or build displays, fixtures and endcaps, POP placement, straighten and stock displays, return old and /or damaged merchandise and placing special orders
- Maintained full distribution and display of products for assigned accounts
- Completed Semi-annual resets
- All resets were completed within the time frame allocated for each account
- Responsible for hiring and training extra help required for semi-annual resets which included scheduling and managing their time through the reset completion
- Performed new store setup and store remodels which consisted of breaking down existing fixtures, installing new fixtures, signage, lighting, stocking, and pricing
- Returned deleted items to vendor
- Managed payroll for the reps I hired and trained
- Performed special projects, communicated special needs and objectives as assigned by Regional Manager
- Demonstrated knowledge of Revlon products and developed strong relationships with store personnel.
RETAIL MERCHANDISER
L’Oreal
07.2007 - 12.2011
- Serviced 12 accounts in the Phoenix metro area
- Responsibilities included but were not limited to implementing plan-to-grams, visual merchandising, product returns, checking out of date items, scanning, building, and maintaining displays
- Demonstrated knowledge of L’Oreal products and developed strong relationships with store personnel
- Completed semi-annual resets which consisted of hiring, training, scheduling, and payroll management for temporary merchandisers to assist in reset completion
- Performed new store setup and store remodels which consisted of breaking down existing fixtures, installing new fixtures, signage, stocking, and pricing, and returning deleted products to vendor
- Responsible for submitting payroll for additional reps needed to complete resets
- Completed administrative and other tasks within the 24 hours required as requested by regional manager.
RETAIL MERCHANDISER
Revlon Cosmetics
07.2005 - 12.2007
- Serviced 14 accounts in the Phoenix metro area
- Responsibilities included but were not limited to plan-o-gram resets, visual merchandising, product returns, checking out of date items, scanning for out of stocks, building and maintaining displays
- Ensuring Revlon products were on display in a high traffic area
- Completed semi-annual resets which consisted of hiring, training, scheduling, and payroll for temporary merchandisers to assist in reset completion
- Performed new store setup and store remodels which consisted of breaking down existing fixtures, installing new fixtures, signage, stocking, pricing and returned deleted products to vendor
- Demonstrated the knowledge of Revlon products by educating store personnel
- Built strong relationships with store personnel and management
- Conducted one-on-one training for other Revlon employees
- Completed all administrative tasks within 24 hours of completion.
Education
Eau Claire High School
Eau Claire, MISkills
- Merchandise Requisition
- Exceptional Time Management Skills
- Retail Objectives
- Merchandising and Display
- Audit Inventory
- Promotional Materials
- Hand Scanning
- Serve Customers
- Planogram Execution
- Motivated Team Player
- Product Signage and Labeling
- Vendor Relationships
- Stocking and Replenishing
Timeline
Retail Merchandiser
Jacent Strategic Merchandising
05.2021 - Current
Ambassador, Merchandiser
Boomer Naturals, Inc
10.2020 - 04.2021
TERRITORY REPRESENTATIVE
Pro-Choice Beauty Care
09.2019 - 10.2020
APPOINTMENT SETTER
Indoor Media
06.2018 - 02.2019
TERRITORY REPRESENATIVE
SBM LIFE SCIENCE
02.2018 - 06.2018
Hospice
04.2016 - 12.2017
ASSISTANT REGIONAL MANAGER
The Pet Firm
05.2012 - 01.2016
RETAIL MERCHANDISER
Revlon
05.2012 - 03.2014
RETAIL MERCHANDISER
L’Oreal
07.2007 - 12.2011
RETAIL MERCHANDISER
Revlon Cosmetics
07.2005 - 12.2007
Eau Claire High School
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