Summary
Overview
Work History
Education
Skills
Key Strengths
Timeline
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Rhonda R Fonk

Kenosha,WI

Summary

Results-driven and creative program & operations manager with a strong background in managing in-house agency operations, focusing on product development. Adept in project management, resource allocation, budgeting, and production support. Proven success in driving efficiency and creative excellence in the consumer goods industry. Delivering projects on time and within budget.

Overview

2025
2025
years of professional experience

Work History

PurposeBuilt Brands
09.2004 - Current

Creative Program & Operations Manager

- Current
  • Engaged clients for necessary clarifications on briefs.
  • Optimized resource distribution for efficient project execution.
  • Defined key milestones using Monday.com.
  • Handled financial oversight for In-House Agency, delivering regular updates to Finance and CMO.
  • Achieved successful relationship management with clients.
  • Performed quality checks for assurance.
  • Examined data to enhance project reporting processes.
  • Guided team members, promoting continuous learning.
  • Highlighted potential project risks and formulated mitigation plans.

Art Director

PurposeBuilt Brands
09.2009 - 01.2023
  • Creative Direction: Managed brand standards and rebranding initiatives for multiple consumer goods brands.
  • Team Management: Directed in-house design team for packaging and marketing collateral; set priorities, timelines, and workflows.
  • Project Management: Implemented design workflows with Easy Projects; managed design processes for various product types.
  • Mock-ups and Presentations: Produced mock-ups for trade shows and photo sessions, ensuring efficiency within deadlines and budgets.
  • Artistic Vision: Created visually striking marketing materials; oversaw photoshoots from concept to post-production.
  • Vendor Relationships: Built strong vendor relationships for seamless project execution.
  • Resource Management: Managed team resources, enforced style guides, and mentored junior designers.
  • Business Growth: Innovated product packaging designs for launches, contributing to increased sales.
  • Acquisitions: Evaluated and integrated acquired businesses, maintaining brand consistency.
  • Continuous Improvement: Instituted feedback loops to refine outputs.
  • Budget Optimization: Managed art department budget, optimizing resources and reducing costs.
  • Process Streamlining: Improved creative review processes and developed style guides.
  • Client Engagement: Presented concepts, implemented feedback, and ensured project timelines and budgets were met.
  • Production Quality: Prepared design layouts for various printing methods and oversaw post-production processes.
  • Resource Coordination: Managed designer workloads and coordinated with vendors and suppliers.

Graphics Arts Supervisor

PurposeBuilt Brands
08.2005 - 09.2009
  • Acted as key print production liaison with emphasis on clarity of detailed specifications.
  • Boosted team output through optimized workflows.
  • Facilitated professional development for younger colleagues.
  • Resolved customer inquiries efficiently.
  • Coordinated with various teams to achieve company objectives.

Graphics Arts Production & Design Coordinator

PurposeBuilt Brands
07.2004 - 08.2005
  • Handle artwork requests for consumer goods and industrial healthcare portfolios by designing, creating, and printing labels in-house.
  • Coordinate with Healthcare customers on artwork changes/improvements and work closely with print vendors to prepare files for press.
  • Design new product launches, coordinate photo shoots, create mockups, and attend press checks.

Education

Bachelor of Arts - Graphic Design Concentration

University of Wisconsin - Parkside
Kenosha, WI

Skills

  • Technical proficiency
  • Budget management
  • Strategic planning
  • Product development
  • Adaptability

Key Strengths

  • Thriving in fast-paced environments
  • Highly organized with a keen eye for design
  • Developing efficient processes through standard operating procedures and branding style guides.
  • Fostering team collaboration, maintaining strong client relationships, and mentoring team members.
  • Adapting to growth initiatives with resourcefulness and agility

Timeline

Art Director

PurposeBuilt Brands
09.2009 - 01.2023

Graphics Arts Supervisor

PurposeBuilt Brands
08.2005 - 09.2009

PurposeBuilt Brands
09.2004 - Current

Graphics Arts Production & Design Coordinator

PurposeBuilt Brands
07.2004 - 08.2005

Creative Program & Operations Manager

- Current

Bachelor of Arts - Graphic Design Concentration

University of Wisconsin - Parkside
Rhonda R Fonk