Summary
Overview
Work History
Education
Skills
Certification
Passion Projects
Hobbies
Additional Information
Timeline
Hi, I’m

Rhonda Fortner

Yvette
Los Angeles,CA

Summary

Solution-driven professional with extensive experience in digital, integrated, and local marketing channels. Expertise includes digital marketing, budgeting/financial analysis, and client relationship management. Possesses successful track record of leading diverse teams and exceeding revenue targets, while promoting a positive culture in fast-paced work environments. Adept at cultivating sustainable relationships and driving organizational growth.

Overview

16
years of professional experience
1
Certification

Work History

Powerhouse Digital Media Consultants

Non-Profit Founder
01.2019 - Current

Job overview

  • Launched non-profit digital marketing consultancy which services clients in the marketing community
  • By providing services to clients, boosted yearly revenue by 45%.
  • Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.

Equifax

Automotive Marketing Alliance Manager
02.2021 - 09.2023

Job overview

  • Developed digital data client awareness plan through high-level relationships and complex technology partners.
  • Issued and managed over 100 daily professional email requests for meetings, ensuring timely communication and coordination with clients and colleagues.
  • Evaluated potential partners for strategic fit and alignment with the company''s goals, ensuring long-term success.
  • Established trust with clients through open communication channels and proactive problem-solving strategies.
  • Enhanced client relationships by implementing strategic partnership initiatives and fostering collaboration.
  • Managed day-to-day operations within the company's partner program, ensuring smooth workflows between various stakeholders involved in each project or initiative.
  • Initiated cross-functional meetings to address challenges proactively and identify areas for improvement in the alliance ecosystem.
  • Leveraged data analytics to identify trends and areas of concern within the company's alliance ecosystem, informing strategic decisions for future growth.
  • Developed and cultivated lucrative relationships with both new and existing clients through effective communication and exemplary interpersonal skills.
  • Spearheaded joint marketing activities to generate leads and expand brand awareness in the market.

Davis Elen Advertising

Director of Analytics
01.2020 - 09.2020

Job overview

  • Vetted multiple business intelligence solutions (Tableau, Domo, QlikView, SAP Business Solutions).
  • Supported sales process by assessing client needs and crafting and presenting proposals.
  • Evaluated and recommended investments in emerging technologies such as artificial intelligence and big-data platforms aligning company''s technical capabilities with its long-term goals.
  • Conducted regular training sessions for employees at various organizational levels increasing overall analytical literacy within the company.
  • Standardized reporting templates across all departments ensuring consistency in metrics tracking and evaluation resulting in higher levels of inter-departmental collaboration.
  • Delivered actionable insights for executive-level decision-making, facilitating informed strategy development.

Hyundai, Genesis & Kia | Innocean Worldwide

Digital Media Manager
05.2017 - 12.2019

Job overview

  • Managed $10M+ annual operations budget, overseeing digital media operations for three automotive brands.
  • Monitored competitor activity closely, identifying opportunities for differentiation within the crowded digital landscape.
  • Kept abreast of emerging trends in digital media technology, applying innovative tactics to maintain a competitive edge in the marketplace.
  • Analyzed web analytics to identify trends, optimize user experience, and increase conversion rates.
  • Launched successful paid search campaigns using targeted keyword research and bidding strategies.
  • Maximized ROI on ad spend by allocating budget strategically across various digital channels based on performance insights.

Saatchi & Saatchi

Interactive Associate Communications Director
10.2017 - 12.2019

Job overview

  • Led 10+ digital marketers who oversaw buying strategy for Toyota Motor Sales.
  • Collaborated with cross-functional teams to develop cohesive messaging for product launches and announcements.
  • Negotiated partnerships with external vendors and influencers to expand reach and amplify brand messages.
  • Conducted regular competitive analyses to identify opportunities for differentiation in the marketplace.
  • Enhanced brand visibility by developing and executing strategic communication plans.
  • Represented company at multiple public forums and conferences.
  • Established strong relationships with key media outlets, fostering a favorable image of the organization.
  • Led a team of communication professionals, providing guidance and support to achieve departmental goals.
  • Coordinated high-profile events, elevating company''s profile within the industry and community.

Saatchi & Saatchi - Toyota Dealers Association

Associate Communications Director
06.2008 - 08.2012

Job overview

  • Managed a team of eight responsible for establishing strategic goals developed by Toyota motor sales clients.

Education

California University
, Dominguez Hills, California

Bachelor of Arts (BA) from Business Administration
01.1988

University Overview

  • Minor: Communications
  • GPA: 2.93

Skills

    Dashboards

    Project Management

    Website Optimization

    Performance Measurement

    Consumer Engagement

    Ad-Serving Solutions

    Campaign Development

    SEM / SEO

    Social

    Microsoft Office Suite

    Google Suite

    Tableau

Certification

Google Ad Words

Passion Projects

Community Computer Center, Bethel African American Episcopal Church

  • Leveraged educational technologies and interactive tools to facilitate a 30% increase in effective learning outcomes., I
  • It increased computer literacy among community members by 50% through creating and delivering targeted educational programs and workshops, utilizing various software applications such as Microsoft Office Suite and Adobe Creative Cloud.
  • Implemented comprehensive IT training programs for over 200 community members, increasing digital literacy rates by 35% within a year through hands-on workshops and individualized support.
  • Facilitated over 50 computer literacy workshops per year, improving digital skills for more than 300 community members by utilizing tools e.g. Microsoft Office Suite, Adobe Creative Cloud, and various online resources.

Hobbies

Traveling Learning a New Skill Meditation and Mindfulness

  • Attend Industry Conferences and Workshops Abroad: Combine work with pleasure by attending marketing conferences in exciting destinations. It's a fantastic way to network with international peers while exploring new places.
  • Work from Different Locations: If you can work remotely, try spending a few weeks in different cities. Experiencing new cultures can inspire fresh ideas and perspectives that you can apply to your marketing strategies.
  • Market Research: Travel to understand different markets and consumer behaviors. Observing how businesses operate in other regions can provide valuable insights for your campaigns.
  • Digital Marketing Certifications: Enroll in advanced courses on SEO, Google Analytics, or social media advertising. Platforms like Coursera, Udemy, and LinkedIn Learning offer courses that can sharpen your skills.
  • Data Analysis: Strengthen your ability to interpret marketing data by learning tools like SQL or advanced Excel techniques. This can help you make more informed decisions and optimize your strategies.
  • Daily Meditation Practice: Start your day with a short meditation session. Apps like Headspace or Calm offer guided meditations that can help you focus and reduce stress, leading to better decision-making and creativity at work.
  • Mindfulness Workshops: Attend workshops or retreats focused on mindfulness. These experiences can teach you techniques to stay present and manage stress, which is invaluable in the fast-paced world of digital marketing.
  • Mindful Breaks: Incorporate short, mindful breaks into your workday. A few minutes of deep breathing or a quick walk can help clear your mind and boost productivity.

By integrating these hobbies into your routine, you not only enhance your personal well-being but also bring valuable new skills and perspectives to your professional life. Happy exploring and growing!

Additional Information

As a seasoned digital marketer with over 15 years of experience, I bring a unique blend of strategic vision, creativity, and technical expertise. My proven track record in driving successful campaigns, optimizing customer engagement, and delivering measurable results aligns perfectly with your company's goals. I excel in leveraging data-driven insights to craft personalized marketing strategies that resonate with target audiences.

My proficiency in the latest digital marketing tools and platforms, combined with a passion for continuous learning, ensures that I stay ahead of industry trends. Furthermore, my strong analytical skills enable me to turn complex data into actionable insights, driving ROI and growth.

Beyond technical skills, I am a collaborative team player with excellent communication abilities, capable of leading cross-functional teams and fostering productive partnerships. My commitment to innovation and results makes me an asset to your team, ready to contribute to your company's success.

Timeline

Automotive Marketing Alliance Manager

Equifax
02.2021 - 09.2023

Director of Analytics

Davis Elen Advertising
01.2020 - 09.2020

Non-Profit Founder

Powerhouse Digital Media Consultants
01.2019 - Current

Interactive Associate Communications Director

Saatchi & Saatchi
10.2017 - 12.2019

Digital Media Manager

Hyundai, Genesis & Kia | Innocean Worldwide
05.2017 - 12.2019

Associate Communications Director

Saatchi & Saatchi - Toyota Dealers Association
06.2008 - 08.2012

California University

Bachelor of Arts (BA) from Business Administration
Google Ad Words
Rhonda FortnerYvette