Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
BusinessAnalyst

Rhonda Kessinger

Trout Lake,WA

Summary

With over a decade of experience in accounting and bookkeeping, I bring a meticulous and detail-oriented approach to financial management. My expertise lies in designing and maintaining robust accounting systems and procedures, ensuring precision and reliability. I am adept at analyzing intricate financial data, preparing accurate financial statements, and offering strategic insights for informed fiscal decision-making.

Overview

40
40
years of professional experience

Work History

Owner/Accountant/Bookkeeper

MOUNTAIN BOOKKEEPING SERVICE
06.2021 - Current
  • Record financial transactions and reconciled accounts in accounting software to generate financial statements in accordance with GAAP
  • Analyzed and visualized financial data to create and deliver presentations reporting financial performance for small business owners, and non-profit boards
  • Conduct process improvements to allow better financial tracking of projects within organizations
  • Process all banking transactions
  • Process payroll and managed all taxes, workers compensation, and monthly/quarterly/annual reporting
  • W-2 and 1099 processing annually
  • Monthly B&O and Excise tax management
  • Property tax management
  • Accounts Receivable and Accounts Payable management.

Director of Sales & Marketing

HOOD RIVER JUICE COMPANY
01.2018 - 03.2024
  • Spearhead the development and implementation of comprehensive sales strategies, leading to consistent achievement of annual sales objectives and significant growth in both volume and profits for existing and new customer segments
  • Cultivate and maintain productive relationships with key senior and mid-management level customers, enhancing company reputation and ensuring sustained business partnerships
  • Conduct in-depth market trend analysis and data-driven decision-making to identify lucrative markets and optimize product selection, significantly impacting market positioning and revenue growth
  • Efficiently manage the sales and marketing budget, aligning financial planning with strategic objectives and operational needs
  • Lead and inspire the sales and marketing team through effective mentorship and coaching, resulting in enhanced team performance and individual skill development
  • Collaborate with the Marketing Assistant to create dynamic online content and advertising campaigns, amplifying brand presence and consumer engagement
  • Strategically adjust selling prices by analyzing market conditions, cost structures, and competitive landscapes, ensuring optimal profitability and market competitiveness
  • Play a key role in cross-functional collaboration, working closely with internal teams on new business initiatives, production scheduling, and distribution strategies
  • Leverage expertise while conducting comprehensive research on potential customers and formulated strategic plans to secure new business, leading to successful expansion into new markets
  • Design and execute compelling sales presentations and marketing campaigns, directly contributing to business growth and increased market share.

Category Manager, Corporate Brands

SUPERVALU, INC./UNIFIED GROCERS
04.2008 - 12.2017
  • Led the development and execution of strategic annual and quarterly sales and promotional plans for the Pacific Northwest region, achieving key sales, financial, and market share objectives
  • Successfully drove profits and increased market share of Corporate Brands within the independent retailer sector through astute sales management
  • Collaborated with independent retailers to create cross-category promotions, substantially boosting joint purchase revenue across stores
  • Conducted detailed post-promotional analyses to evaluate campaign effectiveness, utilizing feedback and results to refine future strategies
  • Coordinated with Branded Category Managers on promotions, shelf space allocation, and pricing strategies, ensuring cohesive and effective market positioning.

Northwest Regional Account Manager

SNYDER’S OF HANOVER
12.2005 - 10.2007
  • Successfully managed profitable business outcomes, including volume, share, and profit, for key chain accounts in the Northwest region, resulting in significant growth and market penetration
  • Developed and implemented targeted account sales plans, leading to enhanced sales performance and market presence
  • Utilized market data tools like IRI and Nielson to build category knowledge and craft effective retail solutions tailored to customer needs
  • Coordinated with distributors to ensure the successful sale and execution of products and programs in chain retailers, enhancing product visibility and sales
  • Established and maintained value-enhancing relationships with retailers, applying category management expertise, responsive problem-solving, and proactive relationship management, resulting in improved customer satisfaction and loyalty
  • Led annual budget forecasting for sales and promotions, ensuring effective resource allocation and financial planning.

Safeway Account Executive

DPI-NORTHWEST
08.2004 - 12.2005
  • Led a team of eight District Managers in implementing the Safeway program across Portland and Seattle Divisions, focusing on Specialty, Ethnic, and Gourmet Foods
  • Responsible for collecting and analyzing market data, conducting surveys, and disseminating information, contributing to informed decision-making and strategy development
  • Ensured the tactical implementation of pricing, promotion, assortment, and schematics at Safeway, leading to streamlined operations and enhanced sales performance
  • Collaborated closely with Division MDOs and Merchandisers, fostering effective cross-functional relationships and ensuring the successful execution of sales programs.

Various Positions

SAFEWAY, INC.
01.1984 - 08.2004
  • 20 Years with Safeway in many positions.
  • Manager of National Categories | Oct 2002 - Aug 2004
  • Category Manager | Fed 2000 - Oct 2002
  • Buyer III | April 1996 - Feb 2000
  • Pricing Specialist | Feb 1994 - April 1996
  • Accounting Department: A/R, A/P, General Ledger | Nov 1988 - Feb 1994

Education

Diploma w/Honors - Accounting Technology And Bookkeeping

Ashworth College
Norcross, GA
01-2022

Business Marketing -

UNIVERSITY OF PHOENIX

Certificate Program: Human Resource Management -

CLACKAMAS COMMUNITY COLLEGE

Psychology | Supervisory Certificate | Frontline Leadership -

MT HOOD COMMUNITY COLLEGE

Skills

  • Mathematical Comprehension
  • Data Analysis
  • Data-Driven Decision Making
  • Journal Entries
  • GAAP Understanding
  • Account Balancing
  • Team Leadership & Development
  • Relationship Building & Management
  • Customer Satisfaction & Loyalty Enhancement
  • Forecasting & Budgeting

Affiliations

  • Secretary/Treasurer for the Mt Adams Fire Commissioners, District #1
  • Secretary/Treasurer for the Trout Lake Water Company
  • Volunteer for the Mt. Adams Snowmobile Club

Timeline

Owner/Accountant/Bookkeeper

MOUNTAIN BOOKKEEPING SERVICE
06.2021 - Current

Director of Sales & Marketing

HOOD RIVER JUICE COMPANY
01.2018 - 03.2024

Category Manager, Corporate Brands

SUPERVALU, INC./UNIFIED GROCERS
04.2008 - 12.2017

Northwest Regional Account Manager

SNYDER’S OF HANOVER
12.2005 - 10.2007

Safeway Account Executive

DPI-NORTHWEST
08.2004 - 12.2005

Various Positions

SAFEWAY, INC.
01.1984 - 08.2004

Diploma w/Honors - Accounting Technology And Bookkeeping

Ashworth College

Business Marketing -

UNIVERSITY OF PHOENIX

Certificate Program: Human Resource Management -

CLACKAMAS COMMUNITY COLLEGE

Psychology | Supervisory Certificate | Frontline Leadership -

MT HOOD COMMUNITY COLLEGE

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