Rhonda Tipton
Troy,NY
Summary
Talented medical device and healthcare marketer with global, gastroenterology, enteral feeding, and wholesale distribution expertise. Executive level business, collaborative, strategic, planning, financial, leadership and negotiation skills. In depth understanding of physician groups as an experienced hands-on physician practice administrator. Results-oriented individual well-versed in interfacing and consulting on business processes to drive results based on sound overall business judgement.
Overview
37
37
years of professional experience
Work History
Vice-President, Product Development, Operations and Board Secretary for 501(c)(3)
Endovision Foundation
01.2021 - Current
- Oversee operations of non-profit after re-forming new entity
- Interface with non-profit attorneys, accountants, manage Board Meetings, documentation, global G.I device development (5 device platforms in pipeline)
- Conduct marketing, outreach, and maintain relationships with high net-worth donors.
Vice President Marketing; Medical Device Product Development; Practice Administrator
NSA Medical Consulting
07.2012 - Current
- Represent new medical device ideas in interventional gastroenterology space
- Identify key global market opportunities for twenty products and present concepts through prototype levels to venture capitalists, investors, start-up companies and medical device companies
- Working collaboratively with cross-functional teams, bring new products through development cycle and to market
- Elements overseen include new business entity formation, market definition and product requirements, patents, budgeting, legal, finance, research and development, engineering, consultants, contracts, licensing agreements and distribution planning.
Vice President, Practice and Partner Integration with Ophthalmology Practices
EyeCanHear, LLC
03.2010 - 07.2012
- Developed and implemented all Operations processes, measurements/performance indicators and compliance for management of twenty-five start-up hearing centers within Ophthalmology practices
- Managed inclusion of insurance programs within centers
- Provided commensurate training support programs for internal practice personnel, physicians, EyeCanHear personnel and external corporate partners
- Hired, developed, and managed team of Practice Integration personnel including Doctor of Audiology.
Vice President, Marketing
Bergen Brunswig Drug Company
01.1999 - 01.2002
- Responsible for products and services to all retail and health system customer segments representing $18B in revenue
- Direct responsibility for eight P&L centers: all of which grew year over year
- Led large cross functional teams in matrix managed organization to deliver product portfolio roadmaps
- Authorized financial resources across assigned budgets to achieve key goals of strategy execution
- Actively participated in recruitment to identify and develops talent to meet existing and future business needs
- Developed high functioning, highly engaged teams rallied around missions, a code of conduct and clear communication pathways
- Principle change agent delivering all customer technology and consultative service offerings; instituted distance learning practices; standardized product launches and sales training competency certification; utilized customer and sales advisory teams and task forces to facilitate market understanding and advocacy
- Created processes and vehicles to improve communications to internal and external customers
- Marketing lead for all Company’s software development
- Oversaw all trade shows and marketing communications.
Director Product and Services Marketing, Medical Endoscope Division
Olympus America Inc.
01.1993 - 01.1998
- Achieved revenue, profit, and market share targets for $438M in Divisional Sales annually (flexible, surgical, and service product categories across all multi-specialty groups, largest of which was gastroenterology)
- Spearheaded KOL strategy to gather input for new product development, new product launches, white papers, publications, training, and engagement
- Constructed and presented sales offers to key and national accounts to ward off competitive threats resulting in 98% account retention
- Developed strategic plan to improve Divisional performance through cost and quality improvements, distribution partnerships, alliances, improved customer service and consultative selling
- Created product segmentation strategy to result in product feature, price and value mix to curb discounting associated with sale of only one high end line
- Developed programs, trained, and coached sales management and field sales in use of consultative skill sets and created new risk-sharing financial solutions and alternative sales and distribution strategies – turnkey ASC development, resulting in $65M in sales
- Provided Managed Care Consulting Services to customers and achieved 10% increase in equipment lead generation annually
- Created team of Registered Nurses who performed consulting services as means of partnering and securing sales results of $5M + annually
- Managed Marketing, Marketing Research, Communications, Shows and Conventions, and Professional Relations personnel (accountable for relationships with all medical associations and societies), Training Department (responsible for training internal personnel and external customers) and Telemarketing Department
- Promoted from Senior Manager, Core Products Marketing and Sales Support; Manager of Managed Care; Product Manager, Gastrointestinal Endoscopy.
Product Manager, Surgical Devices
American Cyanamid Co., Davis & Geck Global
01.1988 - 01.1993
- Developed Global marketing plans and budgets for products serving General, Colon Rectal and Ob/Gyn surgeons with product sales of $14M
- Achieved 171% growth in 1991 sales over 1990 and 40% growth in 1992 sales over 1991
- Partnered closely with International country managers to create and deliver global marketing strategies to establish and deliver sales goals
- Global product launch of Valtrac biofragmentable bowel anastomotic device
- Marketing representative for all patent and trademark issues worldwide
- Promoted from Associate Manager, Marketing Research for all products for Division and all surgical segments.
Market Research Analyst, New Ventures
Abbott Laboratories, Ross Labs Division
01.1987 - 01.1988
- Designed and executed market research and strategic planning projects for OTC and ethical product lines to support new business and product development for all product categories
- Product introduction managed until launch date when product transitioned to line management
- Key projects: adult medical nutritionals; pediatric nutritionals (ex: Alimentum); Feeding tubes and pumps (Nasogastric tubes/Nasojejunal tube (NJT)/Jejunostomy tubes (JEJ, PEJ or RIJ tubes)/Radiologically inserted gastrostomy tube (RIG)/Percutaneous endoscopic gastrostomy tubes (PEG tube)
Education
B.S. Psychology -
Bradley University
Skills
Analytical, strategic thinker and decision maker Outstanding written and verbal communication, negotiation, and general business skills Problem anticipator and solver
Thrives working in global environment Culturally sensitive Masterfully executes projects, and manages various marketing activities
- Product development expertise
- Product development lifecycle
- Product Specification Development
- Team building and development
- Budgets and forecasting
Patents
Awarded a patent from the United States Patent office for development of a bowel lumen sizer used during anastomotic surgery.
Additional Positions
- Account Manager
- Major Account Specialist, Commercial Sales, JC Ehrlich Co.
- Sales Director, National Healthcare Business Solutions, Practice and Product Services with Ophthalmology, Cardiology, Gastroenterology subspecialty focus.
- Marketing Researcher, Burke Marketing Research
- Call center investigator
- Contract Services Coordinator
- Contract Services Estimator
- Senior Manager Contract Services
- Telemarketing Manager
- Research Project Manager
Sales Awards
- President's Club, 2007
- President's Club, 2008
- President's Club, 2009
- Excellence in Sales Award, Rookie of the Year
Training
Professional Selling Skills Solution Selling & Socratic Selling Miller Heiman Strategic Selling –Salesability Peak Performance Selling I & II
Timeline
Vice-President, Product Development, Operations and Board Secretary for 501(c)(3)
Endovision Foundation
01.2021 - Current
Vice President Marketing; Medical Device Product Development; Practice Administrator
NSA Medical Consulting
07.2012 - Current
Vice President, Practice and Partner Integration with Ophthalmology Practices
EyeCanHear, LLC
03.2010 - 07.2012
Vice President, Marketing
Bergen Brunswig Drug Company
01.1999 - 01.2002
Director Product and Services Marketing, Medical Endoscope Division
Olympus America Inc.
01.1993 - 01.1998
Product Manager, Surgical Devices
American Cyanamid Co., Davis & Geck Global
01.1988 - 01.1993
Market Research Analyst, New Ventures
Abbott Laboratories, Ross Labs Division
01.1987 - 01.1988
B.S. Psychology -
Bradley University
Similar Profiles
Eunice RamosEunice Ramos
Medical Device Reprocessing Technician at Endovision | RocklandMD | Chirurgie Mont-RoyalMedical Device Reprocessing Technician at Endovision | RocklandMD | Chirurgie Mont-Royal
Buffi BoucherBuffi Boucher
Quality Technician III at CoWorx Staffing Services / Karl Storz EndovisionQuality Technician III at CoWorx Staffing Services / Karl Storz Endovision
Chandrashekar DChandrashekar D
Consultant F&A Compliance at WeLive Foundation, T4G, Dhakshin FoundationConsultant F&A Compliance at WeLive Foundation, T4G, Dhakshin Foundation
Emily RobertsEmily Roberts
Director of Accounting and Finance at Okabe & Yampolsky Translations, LLCDirector of Accounting and Finance at Okabe & Yampolsky Translations, LLC
Tatianna ArroyoTatianna Arroyo
Teacher Assistant at CEOTeacher Assistant at CEO