Summary
Overview
Work History
Education
Skills
Websites
Certification
Volunteer Experience
Training
Timeline
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RIA JAISINGH

RIA JAISINGH

Boston,United States

Summary

I am a senior at Boston University, majoring in Psychology, with a strong passion for marketing and design—particularly in social media marketing and advertising. My academic background and professional experiences have sharpened my ability to understand human behavior, which I leverage to create compelling, data-driven marketing strategies. As the Graphic Design Chair of Boston University's Mind & Brain Society, I designed visual content to engage audiences effectively. Additionally, as an Undergraduate Research Assistant at BU's Child Cognition Lab, I have honed my research and analytical skills, which translate seamlessly into market research and audience analysis. My combined interests in psychology, creativity, and strategic communication make me eager to contribute to impactful marketing campaigns.

Overview

1
1
year of professional experience
1
1
Certification

Work History

Marketing Intern

ActiveViam
06.2024 - 08.2024
  • Developed an updated visual timeline for the company website, enhancing brand storytelling and improving user engagement.
  • Designed custom name tags for the company's annual event, Connect, contributing to a polished and professional attendee experience.
  • Conducted a comprehensive analysis of interview responses (44 participants, including former executives, clients, and prospects) to identify:Key use cases, mission-criticality scores, and credibility factors.
    Positive feedback for use as testimonials and areas for improvement to refine marketing messaging.
  • Rebranded and refreshed marketing collateral—including brochures, templates, and case studies—aligning all materials with updated branding guidelines to ensure consistency across campaigns.
  • Researched and curated partner prospect lists using Cognism, identifying high-value leads across job titles and creating a master prospect database to support targeted marketing campaigns and outreach strategies.

Graphic Design Chair

Boston University Mind & Brain Society
09.2023 - 05.2024
  • Responsible for designing all graphics for MBS events, programs, and merchandise in line with MBS branding guidelines
  • Work closely with the Public Relations and Marketing Chair to create Instagram and newsletter graphics, and assist with logo design
  • Responsible for reaching out to Executive Board for upcoming events that need a graphic

Undergraduate Research Assistant

Boston University Child Cognition Lab
05.2023 - 10.2024
  • Worked on the Evolving Minds Project - an NSF-funded project which brings together research-based student curriculum material
  • Used Happy Scribe to transcribe AI generated scripts of classroom audio recordings and student interviews
  • Reviewed classroom lesson plans that were implemented in 4 schools in Boston to enhance children's understanding of biological concepts
  • Worked on the Earth Agency Study, which investigates how stories about the Earth can affect the way children think about nature and living things
  • Coded interviews by entering responses made by children in interviews into Qualtrics, interpreting the nature of the data, and coding unclear or undetected data as missing

Education

Bachelor of Arts- BA - Psychology

Boston University
10.2024

International Baccalaureate Diploma -

United World College of South East Asia Dover Campus
05.2021

Skills

  • Canva
  • Graphic Design
  • Marketing Content Development
  • Microsoft Excel
  • Digital Marketing

Certification

Human Subjects Protection Training, CITI Program, https://www.citiprogram.org/verify/w157dc1df-dee3-4539-8d5a258e591de4c5-55801491

Volunteer Experience

  • Boston Green Academy, Volunteer, 11/01/23, 12/31/23, Presented and explained the neuroscience behind working memory, Led 'Guess the Cup', a game that applied the information
  • Lakeside Primary School, Volunteer, 08/01/19, 03/31/20, Volunteered at a Primary School during last two years of high school, Organized and played games with children
  • Food From the Heart, Volunteer, 06/01/22, 08/31/22, Helped pack and store boxes in a warehouse, Sorted food and food cans based on expiry date

Training

  • Social Media Marketing Course, Meta
  • Leadership Through Social Influence, Northwestern University
  • Vital Signs - Understanding What The Body Is Telling Us, University of Pennsylvania
  • Covid-19 Contact Tracing, Johns Hopkins University
  • Psychology and Health: Emotions, Behaviours and Diseases, Brown University

Timeline

Marketing Intern

ActiveViam
06.2024 - 08.2024

Graphic Design Chair

Boston University Mind & Brain Society
09.2023 - 05.2024

Undergraduate Research Assistant

Boston University Child Cognition Lab
05.2023 - 10.2024

Bachelor of Arts- BA - Psychology

Boston University

International Baccalaureate Diploma -

United World College of South East Asia Dover Campus
RIA JAISINGH