Rianna Powell
Fort Lauderdale,FL
Summary
A Creative multifaced Brand Digital Marketer experienced in fashion, beauty, ans health while looking to expand in the tech industry. With strengths in editing, managing social media, e-commerce programs and strategizing growth across a number consumer properties. A Quick, witty, and proactive individual with extensive experience in various things.
Overview
6
6
years of professional experience
Work History
Freelance Digital Marketing
Rianna Symone Creative Studio
Remote
02.2018 - Current
- Clients: Shopthing, Haute Magazine, Miramar Design Center, Alikay Naturals, Black Girls Who Write, Aroma360,Keeyahri
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Work alongside Sales & Brand Partnership teams to create and deliver winning proposals rooted in social, digital, podcast, and experiential activations that are both engaging for fans and are impactful for brand clients (and their KPIs)
- Ability to build brand awareness: Increased monthly impressions by 4,160% month over month.
- Package high quality and engaging proposals and presentations that deliver 360, integrated multi-platform activations
- Implemented A/B testing to improve user experience and optimize digital marketing efforts.
- Established partnerships with influencers and bloggers to expand brand's reach and credibility in target market segments.
- Managed affiliate marketing program, fostering relationships with key partners for increased revenue generation.
- Utilized Google AdWords and Facebook Ads Manager to create targeted paid advertising campaigns that drove traffic and conversions on website.
- Developed KPIs to measure success of digital marketing initiatives while continually refining strategies based on results achieved.
- Researched developing trends,ideas, mediums to stay updated with new ideas and marketing
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Collaborate with sales teams to answer/create RFPs and co-pitch in meetings to effectively deliver sponsorship opportunities
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Managed multiple projects simultaneously, ensuring timely delivery of high-quality editorial work.
- Sourcing over 100 influencers weekly
- Expanding list of contacts in digital & social media (client and agency side), PR, and brands (fashion,real estate,beauty/tech/retail) with ability to independently build a large pipeline of outbound leads, pursue and close
- Contributed to increased sales by keeping inventory organized, well-stocked, and easily accessible.
- Developed strong relationships with fashion influencers, resulting in increased brand exposure and collaboration opportunities.
Assistant Marketing and Project Manager
Red Apple Group
New York, New York
09.2021 - 06.2022
- Maintained tactical control of project budgets and timelines to keep teams on task and achieve schedule targets on $400 million dollar project
- Provided oversight to Senior Project Managers on variety of projects including brand creative, social and digital content, technical builds, and events
- Supported senior managers and department leaders by completing projects and problem resolution under tight budgets and schedule demands.
- Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
- Reduced project costs with effective budget management and resource allocation strategies.
- Negotiated contracts and agreements with vendors for constructive supplier relations.
Celebrity Stylist Intern
Allison Hernon
New York, NY
08.2018 - 12.2018
- Prepared for photo shoots by collecting props and steaming and iron cloth items.
- Styled over 70 different looks for photoshoots
- Entrusted to handle confidential and sensitive situations in professional matter.
- Handled incoming mail, bills and invoices and completed appropriate actions.
- Exceeded goals through effective task prioritization and great work ethic.
- Created plans and communicated deadlines to complete projects on time
Education
Associate of Applied Science - Fashion Marketing & Communications
Parsons School of Design
New York, NY05.2019
Skills
- Creative writing
- Affiliate Marketing
- Google and Facebook Analytics
- Brand & Campaign Management
- Results Analysis
- Project Management
- Content Strategies
- Managerial skills
- SEO
Accomplishments
Author of Broke & Boujee, 2021
Timeline
Assistant Marketing and Project Manager
Red Apple Group
09.2021 - 06.2022
Celebrity Stylist Intern
Allison Hernon
08.2018 - 12.2018
Freelance Digital Marketing
Rianna Symone Creative Studio
02.2018 - Current
Associate of Applied Science - Fashion Marketing & Communications
Parsons School of Design