Rianne Manzano
Houston,USA
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
5
5
years of professional experience
Work History
Director of Marketing
Riize Up
Houston, Texas
05.2025 - Current
- Developed marketing strategies to enhance brand awareness and market presence.
- Managed digital marketing initiatives, including social media and email campaigns.
- Executed updated marketing plans to increase branding exposure, customer traffic and sales.
- Developed and implemented digital marketing plans to incorporate SEO, social media platforms, and video campaigns.
- Oversaw budgeting for all marketing activities, ensuring expenditures were within allocated limits.
- Coordinated events such as trade shows and conferences to promote products or services.
- Collaborated with internal stakeholders to ensure products meet customer expectations.
- Developed and maintained relationships with key industry influencers and strategic partners to amplify marketing efforts.
- Negotiated with vendors and media outlets to secure favorable terms for advertising and promotional activities.
- Established KPIs and reporting systems to measure marketing effectiveness and ROI.
- Coordinated marketing events for showcasing product and service offerings.
- Directed cross-functional teams in the execution of marketing campaigns, ensuring alignment with overall business objectives.
VALORANT & LEAGUE OF LEGENDS STEAMER
Twitch
Houston, USA
06.2021 - Current
- Engaged audiences through live streaming and interactive content creation.
- Utilized Twitch tools for stream management and audience engagement metrics.
- Expanded audience reach, achieving an average of 3,400 viewers per stream.
- Fostered community relationships by responding to viewer feedback and inquiries.
- Streamed engaging video game content, fostering a vibrant and interactive community.
FIELD MARKETING TEAM LEAD
Congo Brands Alani Nu, PRIME, & Lunchly
Houston, USA
03.2024 - 05.2025
- Developed promotional strategies for Alani Nu and PRIME product lines.
- Coordinated events to enhance brand visibility in local markets.
- Collaborated with cross-functional teams to align marketing efforts.
- Built relationships with retailers to support brand positioning efforts.
- Created, organized, and managed a team of 8 field marketers to coordinate events in multiple cities.
- Developed comprehensive reports on event outcomes including attendance numbers, ROI analysis.
- Conducted weekly meetings with the team to ensure that all tasks were completed on time.
- Led and coordinated high-volume guerilla marketing initiatives at major events such as ACL Festival and Pride.
- Developed and implemented field marketing strategies to increase brand awareness.
- Summarized raw data and analyses and made recommendations based on findings.
FIELD MARKETING AMBASSADOR
Congo Brands Alani Nu, PRIME, & Lunchly
Houston, USA
12.2023 - 05.2025
- Promoted brand awareness through engaging product demonstrations at events.
- Represented the company as the primary point of contact with potential customers.
- Coordinated the setup and breakdown of event displays, ensuring seamless execution.
- Served as resource for cross-functional teams to assist in executing marketing strategies and objectives.
- Educated prospective consumers on Alani Nu and PRIME products while offering complimentary samples.
- Engaged with the fitness community through social media platforms and local partnerships to enhance brand visibility.
- Generated sales opportunities for the sales team and planned events for the field marketing program.
SERVER/BARTENDER
8oz Korean Steakhouse
Katy, USA
04.2023 - 08.2024
- Leveraged a deep understanding of the menu offerings to provide suggestive selling, encouraging guests to explore a variety of meats and side dishes.
- Adhered to all company guidelines and TABC standards for serving alcoholic beverages.
- Displayed a comfortable, genuine sales approach; providing insight to popular menu items and making suggestions for additional plates and drink pairings.
- Exhibited the ability to engage with multiple guests, prioritizing interactions and providing outstanding service.
- Delivered exceptional customer service, expertly crafted cocktails, and managed high volume orders efficiently. Enhanced guest satisfaction through attentive care.
- Consistently upsold premium menu items, boosting average check size. Implemented innovative service techniques, resulting in improved table turnover rates.
HOST/SERVER/BARTENDER/SHIFT LEAD
Stoneage Korean BBQ and Grill
Katy, USA
07.2022 - 06.2023
- Delivered exceptional customer service as Host/Server/Bartender, enhancing dining experiences and fostering guest loyalty at Stoneage Korean BBQ and Grill.
- Optimized table turnover rates and bar efficiency, contributing to increased revenue and improved customer satisfaction scores.
- Coordinated seamlessly with kitchen staff and management to ensure smooth service flow and prompt resolution of guest concerns.
- Maintained meticulous attention to detail in order accuracy, food presentation, and adherence to health and safety standards.
- Introduced creative cocktail specials and menu recommendations, driving upsells and enhancing the overall dining experience for patrons.
- Led team to streamline service flow, boosting table turnover and enhancing customer satisfaction, resulting in increased revenue and positive guest feedback.
DIGITAL MEDIA INTERN
Modern Luxury Magazine
Houston, USA
05.2022 - 08.2022
- Developed creative digital content strategies, enhancing brand visibility across social media platforms and driving substantial audience engagement.
- Designed, developed, and maintained solutions to meet project objectives and deadlines.
- Assisted and executed targeted digital campaigns, analyzing metrics to optimize performance and deliver measurable improvements in reader engagement and retention.
- Conducted in depth market research, identifying emerging trends to inform content strategy and maintain the magazine's competitive edge.
- Managed social media calendars with precision, ensuring timely and consistent content delivery while maintaining brand voice and quality standards.
LEAD ADVISOR
Sephora JCPenney
Sugar Land, USA
01.2021 - 08.2021
- Led beauty consultations, driving customer satisfaction. Mentored team members, enhancing product knowledge.
- Implemented innovative sales strategies, boosting revenue.
- Optimized inventory management, reducing waste. Exceeded sales targets consistently. Developed client relationships, increasing repeat business.
- Fostered team cohesion, improving productivity. Coordinated with suppliers to ensure product availability. Facilitated crossdepartment communication for seamless operations.
- Introduced personalized beauty regimens, enhancing customer experience. Pioneered digital makeover tools, attracting tech savvy clientele. Revamped product displays, boosting impulse purchases.
- Provided tailored skincare advice, building customer trust. Resolved client concerns promptly, maintaining brand reputation.
- Trained new hires, accelerating their performance curve.
SOCIAL MEDIA/MARKETING INTERN
Project Strength Powerlifting Gym
Houston, USA
10.2020 - 05.2021
- Spearheaded social media campaigns, boosting gym's online presence. Created engaging content, driving membership growth and community engagement.
- Analyzed social media metrics to optimize marketing strategies. Implemented data driven approaches, resulting in improved audience reach and interaction.
- Developed creative marketing initiatives to attract new powerlifting enthusiasts. Introduced virtual gym tours during COVID, significantly increasing membership inquiries.
- Managed social media accounts, substantially growing follower base. Executed targeted campaigns, leading to measurable increases in class attendance.
- Pioneered virtual gym tours during pandemic restrictions, significantly boosting membership inquiries and adapting to new market demands.
Education
B.A - STRATEGIC COMMUNICATIONS, CONCENTRATION PUBLIC RELATIONS & ADVERTISEMENT
University of Houston
Houston, Texas05.2024
Skills
- Team Leadership
- Event Coordination
- Brand Strategy
- Market Analysis
- Influencer Engagement
- Logistics Management
- Consumer Insights
- Data Analyzation
- Digital Marketing
- Content Creation
- Social Media Strategy
- Public Relations
- Sales Enablement
- Customer Relationship Management
- Performance Metrics
- Digital marketing
- SEO optimization
- KPI development
- Event coordination
- Market analysis
- B2B marketing
- Influencer partnerships
Timeline
Director of Marketing
Riize Up
05.2025 - Current
FIELD MARKETING TEAM LEAD
Congo Brands Alani Nu, PRIME, & Lunchly
03.2024 - 05.2025
FIELD MARKETING AMBASSADOR
Congo Brands Alani Nu, PRIME, & Lunchly
12.2023 - 05.2025
SERVER/BARTENDER
8oz Korean Steakhouse
04.2023 - 08.2024
HOST/SERVER/BARTENDER/SHIFT LEAD
Stoneage Korean BBQ and Grill
07.2022 - 06.2023
DIGITAL MEDIA INTERN
Modern Luxury Magazine
05.2022 - 08.2022
VALORANT & LEAGUE OF LEGENDS STEAMER
Twitch
06.2021 - Current
LEAD ADVISOR
Sephora JCPenney
01.2021 - 08.2021
SOCIAL MEDIA/MARKETING INTERN
Project Strength Powerlifting Gym
10.2020 - 05.2021
B.A - STRATEGIC COMMUNICATIONS, CONCENTRATION PUBLIC RELATIONS & ADVERTISEMENT
University of Houston