Summary
Work History
Education
Skills
Projects
Timeline
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Ricardo Alexander Leija

Arlington,Texas

Summary

English graduate with expertise in research and writing, noted for exceptional productivity and efficiency. Skilled in sports journalism with a focus on basketball analysis, including team strategies and player evaluations. Committed to dissecting the complexities of basketball and contributing to insightful sports commentary.

Work History

Digital Marketing Intern

The Global Career Accelerator
05.2025 - 08.2025
  • Designed and launched an eCommerce website on Shopify, enhancing user experience and driving online sales.
  • Implemented cohesive brand guidelines and developed compelling, on-brand creative assets and copy across digital channels.
  • Conducted in-depth keyword research to strengthen SEO performance and elevate the brand’s visibility in search rankings.
  • Applied conversion optimization best practices to streamline user journeys and reduce purchase friction.
  • Developed a social media content strategy to expand audience reach and engagement.
  • Sourced influencers and executed a global TikTok influencer marketing campaign.
  • Spearheaded all social media activities and increased annual revenue by 60%
  • Analyzed cost-efficiency metrics and reported actionable insights on campaign performance.
  • Collaborated cross-functionally with global teams to deliver marketing initiatives.
  • Created and presented a paid social media campaign for Party Snaps, focusing on strategic objectives and precise audience targeting.
  • Leveraged AI tools such as ChatGPT to generate high-converting ad copy, SEO content, and email campaigns—reducing production time and increasing content output.

Education

Bachelor of Arts - English, History Minor

University of Texas at Arlington
08.2025

Skills

  • Excellent writing skills
  • Passionate storyteller
  • Research-based writing
  • Experienced with social media and online AI tools
  • Basketball game, player, and tactical analysis
  • Sports journalism and long-form storytelling
  • Play-by-play and postgame breakdown evaluation
  • Statistical and contextual performance analysis
  • Strong communication and collaborative skills
  • Editorial judgment and narrative framing
  • Clear, objective written analysis
  • Proofreading and editorial review
  • Research-driven sports reporting
  • Audience-focused sports communication
  • Deadline-driven evaluation and decision-making

Projects

Charity Water Project, Designed a marketing strategy for engaging audiences., 08/25, Created paid and organic social media content for Instagram & Facebook., Sourced influencers and planned a global influencer campaign on TikTok.

Timeline

Digital Marketing Intern

The Global Career Accelerator
05.2025 - 08.2025

Bachelor of Arts - English, History Minor

University of Texas at Arlington
Ricardo Alexander Leija