Ricky Antoine
Naugatuck,CT
Summary
Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.
Overview
6
6
years of professional experience
Work History
Search Engine Optimization Specialist/Paid Media Specialist
Rebel Interactive Group
10.2022 - Current
- Strategic Media Planning: Developed tailored media plans aligned with client budgets, selecting the most effective channels to deliver optimal results and meet client goals.
- Multi-Channel Advertising Expertise: Leveraged diverse paid media platforms, including Google Ads, Meta Ads, LinkedIn Ads, and programmatic advertising, to drive impactful campaign performance.
- Healthcare Conference Campaign Success: Executed high-performing programmatic and Google Display campaigns, generating over 60 conversions in under a week and filling the event ahead of schedule.
- Paced and monitored paid media accounts to ensure budgets were managed effectively, preventing overspending while maximizing ROI.
Provided weekly performance updates and feedback to stakeholders, detailing campaign outcomes and highlighting optimization efforts to improve results consistently. - Implemented data-driven optimizations to enhance account efficiency, leveraging insights to exceed client expectations.
- Strategic SEO Development: Spearheaded comprehensive SEO strategies tailored to client accounts, focusing on enhancing website performance and meeting client objectives.
- SEO Deliverables Execution: Managed Keyword Research & Mapping, Metadata and On-Page Content Optimization, Technical Audits, Backlink Gap Analyses, and Content Gap Analyses.
- Data-Driven Insights: Analyzed data from various platforms, producing insightful monthly reports with key metrics that informed strategic decisions.
- Content Collaboration: Partnered with content teams to provide valuable SEO insights for Google Business Profile content calendars, blogs, and other initiatives.
- Skills: Content Development, SEO Strategy, Data Analysis,
SEM/SEO Specialist
Loudr – A Bottom Line Agency
02.2022 - 10.2022
- Managed paid search, shopping, and display advertising campaigns for multiple e-commerce websites.
- Performed day-to-day PPC account activities, including bid management, budget allocation, forecasting, performance monitoring, and campaign expansion.
- Built Google Ads campaigns with a CTR exceeding 10%.
- Tracked, analyzed, and reported on website analytics and SEO initiatives, successfully increasing organic traffic.
- Collaborated with writing teams on content strategy and monitored technical SEO issues.
- Skills: Attribution, Customer Acquisition, PPC Management
Search Engine Optimization Specialist
Ritani
02.2021 - 02.2022
- Set highest click day record for the company in the past 2 years.
- Increased traffic by 43% and revenue by 343%.
- Conducted keyword research and optimized on-page elements like title tags, meta descriptions, and internal links.
- Performed technical site audits and developed effective link-building strategies.
- Produced monthly reports on organic search performance and helped redesign the blog for better UX and increased revenue.
- Skills: Brand Awareness, SEO, Analytical Skills
Media Buyer Apprentice
Cynthia is Marketing
09.2021 - 12.2021
- Audited accounts with week over a week & month over month analysis/reporting.
- Managed budget strategies and bids based on client feedback and performance.
- Performed keyword research and analyzed competitor advertising links.
- Skills: Budget Management, Competitor Analysis
Digital Marketing Director
Lavari Jewelers
11.2019 - 02.2021
- Participated in campaign planning & ideation, including KPIs, media plans, and channel-specific strategies.
- Managed digital marketing campaigns across Display, Search, Paid Social, and other platforms.
- Tracked spending to ensure campaigns stayed on budget and managed invoicing/billing reconciliation.
- Researched and evaluated target keywords for content marketing and website optimization.
- Set record for revenue in a day.
- Set record for weekend revenue.
- Doubled revenue from the previous month.
- Cut ASOC by 50% in a single month from the previous month.
Digital Marketing Accelerator
GenM
09.2019 - 11.2019
- Selected in the top 5% of applicants for competitive 1:1 digital marketing coaching.
- Completed 300+ hours of immersive, objective-based learning in digital marketing channels.
- Developed and tested strategies for digital marketing campaigns and managing paid media.
- Skills: Marketing Coaching, Strategic Frameworks
Digital Marketing Assistant
Brand Factory Inc.
06.2019 - 11.2019
- Optimized keywords for maximum engagement, increasing impressions and interaction rates.
- Consulted on geo-fencing, targeting, and content strategies for a successful Snapchat ad campaign.
- Monitored campaign performance analytics and provided practical ideas for marketing expansion.
- Skills: Keyword Optimization, A/B Testing
Ecommerce Assistant
Canadian Naturals Pet Food
05.2019 - 09.2019
- Researched products by analyzing trends on Amazon and competitor Shopify stores to identify opportunities for growth.
- Drove traffic to websites using a mix of AdWords, Facebook Ads, and email marketing campaigns.
- Designed, launched, and managed Facebook ad campaigns to boost engagement and sales.
- Ensured owners followed basic and technical SEO best practices, including building quality backlinks.
- Created engaging email offers to capture leads and grow email subscriber lists.
- Set up upsell features at checkout to increase order value and drive additional revenue.
SEO Specialist & Content Marketer
Failory
01.2019 - 05.2019
- Perform SEO analysis and keyword research in coordination with growth and acquisition objectives to optimize existing content and uncover new opportunities to improve.
- Work with editorial and marketing teams to provide recommendations for content development in coordination with our SEO and acquisition goals.
Education
Bachelor of Science - Business Information Systems
Eastern Connecticut State University
Willimantic, CT06.2018
Skills
- User Experience
- Keyword Research
- Competitor Analysis
- Google Analytics
- Website Updates
- Campaign Development
- Online store management
- Content Strategy
- Digital advertising
- Mobile optimization
- SEO strategy development
- Google Adwords
- Landing page optimization
- Customer Relationship Management
- Workflow Optimization
- Strategic Collaboration and Communication
Timeline
Search Engine Optimization Specialist/Paid Media Specialist
Rebel Interactive Group
10.2022 - Current
SEM/SEO Specialist
Loudr – A Bottom Line Agency
02.2022 - 10.2022
Media Buyer Apprentice
Cynthia is Marketing
09.2021 - 12.2021
Search Engine Optimization Specialist
Ritani
02.2021 - 02.2022
Digital Marketing Director
Lavari Jewelers
11.2019 - 02.2021
Digital Marketing Accelerator
GenM
09.2019 - 11.2019
Digital Marketing Assistant
Brand Factory Inc.
06.2019 - 11.2019
Ecommerce Assistant
Canadian Naturals Pet Food
05.2019 - 09.2019
SEO Specialist & Content Marketer
Failory
01.2019 - 05.2019
Bachelor of Science - Business Information Systems
Eastern Connecticut State University
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