Ricardo Covarrubias
Euless,TX
Summary
Visual merchandising professional prepared to elevate store aesthetics and drive customer engagement. Proven ability in executing compelling visual displays and optimizing store layouts to align with brand standards. Known for collaborative teamwork and adaptability to meet dynamic retail needs, with expertise in design principles and inventory management.
Overview
11
11
years of professional experience
Work History
Associate Visual Director
JCrew
03.2024 - Current
- Implemented innovative merchandising techniques to maximize product exposure and drive increased sales revenue.
- Analyzed consumer trends and competitor strategies, informing the development of compelling visual presentations that stood out in the market.
- Trained and mentored junior team members, fostering professional growth and strengthening the overall skill set of the team.
- Developed innovative visual merchandising strategies that drove foot traffic and boosted overall store performance.
Visual Assistant Manager
Banana Republic
07.2022 - 03.2024
- Boosted sales performance +15% over 3 quarters by creating impactful merchandise presentations that drew customer attention.
- Designed store layouts for three stores to attract customers, increasing foot traffic +22%.
- Created instructional kits, campaign storyboards and merchandising maps using company tools (Zipline, power BI, MS Office suite, etc.)
- Assisted in planning promotional events, driving foot traffic and increasing average transaction values during key sales periods.
- Reduced markdowns by strategically arranging clearance items for maximum visibility and quick turnover.
ASSISTANT STORE MANAGER
The North Face
05.2021 - 07.2022
- Rotated merchandise and displays to feature new products and promotions.
- Created visual displays to highlight new and featured products.
- Successful in managing team of employees in luxury retail store. (NorthPark Center, Dallas, Tx)
ASSISTANT STORE MANAGER
Pacific Sunwear - ASM
03.2019 - 05.2021
- Rotated merchandise and displays to feature new products and promotions.
- Involved in recruiting, hiring and training of team members to maintain high productivity and performance metrics.
- Flagship store
- Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality
ASSISTANT VISUAL MANAGER
Forever 21
04.2014 - 01.2016
- Collaborated with store managers to determine best placement for merchandise displays.
- Flagship Store
Education
Bachelor of Science - Business Administration
South Texas College
Mcallen, TX12.2010
High School Diploma -
JOHNNY G ECONOMEDES HIGH SCHOOL
Edinburg, TX05.2007
Skills
- Microsoft Office
- Photo Package Preparation
- Staff Coaching and Training
- Reporting and Performance Analysis
- Store Displays
- Customer Engagement
- Loyalty Programs
- Inventory Control Processes
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Associate Visual Director
JCrew
03.2024 - Current
Visual Assistant Manager
Banana Republic
07.2022 - 03.2024
ASSISTANT STORE MANAGER
The North Face
05.2021 - 07.2022
ASSISTANT STORE MANAGER
Pacific Sunwear - ASM
03.2019 - 05.2021
ASSISTANT VISUAL MANAGER
Forever 21
04.2014 - 01.2016
Bachelor of Science - Business Administration
South Texas College
High School Diploma -
JOHNNY G ECONOMEDES HIGH SCHOOL
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