Summary
Overview
Work History
Education
Skills
Career Achievements
Timeline
Generic

Ricardo Cruz

Lincoln Park

Summary

Results-driven data expert and business analytics leader with over 20 years of pharmaceutical experience driving impactful business change by understanding the business need and identifying solution through data analytics and IT solutions. Strong leadership and communication skills and established partnership with different business and IT stakeholders.

Overview

28
28
years of professional experience

Work History

Director, Patience Service Insights & Analytics

Bristol Myers Squibb
12.2023 - Current
  • Leads a high-performing that provides insights and analytics to Patient Access Support Team for all business franchise in BMS portfolio. Provides thought leadership and acts as an SME for hub and specialty data.
  • Provides guidance and leadership in overseeing implementation of data-related activities
  • Provides vision and direction for the implementation of appropriate systems and technology with a focus on improved business performance and achievement of business goals
  • Creates roadmap of data-related activities such as data management, reporting development and data insight generation

Associate Director, Data Strategy, Analytics & Governance

Bristol Myers Squibb
06.2021 - 08.2023
  • Built and led Insights & Analytics support team for Patient & Specialty Services team which supports all aspects of patient onboarding for BMS Immunology and Cardiology specialty portfolios
  • Led pre-launch and post-launch data planning and report building activities for Camzyos and Sotyktu
  • Developed hub and specialty pharmacy insights for Immunology PSS Team
  • Responsible for translating these insights into actionable recommendations to help improve the patient experience, decrease time to therapy and increase Brand performance
  • Led the development and maintenance of scorecards and dashboards to monitor and analyze performance metrics for the PSS and Trade teams across multiple inline, launch and pre-launch brands

Specialty Data Management Lead for Rare Disease

Regeneron Pharmaceuticals
10.2020 - 05.2021
  • Defined the roadmap of data-related activities to support launch of rare disease drug, Evkeeza
  • Led and managed all external data vendor relationships and strategic priorities to guarantee a streamline data transfer process
  • Led appropriate data integration and reporting initiatives to support organizational awareness
  • Partnered with PSS and Trade Teams in defining and negotiating data contract agreement for all data vendors
  • Ensured adherence to the company's compliance policies and service quality of the organization and third-party vendors
  • Provided on-going education of data to end-users

Senior Manager, Field Reporting Patient Access Lead

Regeneron Pharmaceuticals
04.2019 - 10.2020
  • Led the development of Patient Journey Tableau Report, a case management tool for field access specialist
  • Responsible for the requirements, use case development, solution approach, user acceptance testing (UAT), communication and change management plan for the field enablement projects, changes, issues, and resolution
  • Provided thought leadership and acted as a subject matter expert in the designing and recommending of methodology in addressing key issues within the business
  • Provided vision and direction for the implementation of enhancements that lead to improved business performance and achievement of overall business goals
  • Collaborated closely with vendors and communicate key design decisions, changes, and recommendations to various stakeholders
  • Partnered with Field Ops and Training Team on reporting tool training for new hires
  • Provided demand and pull-through analysis for all Dupixent indications and all stages of its patient journey to drive business insights and develop actionable analytics aligned with overall business objectives
  • Provided guidance and leadership for business performance, to drive optimal business decisions and produce data driven insights to Head of Patient Service, PSS Ops Team and Field Reimbursement Leadership Team
  • Developed and maintained strong relationships with critical cross-functional teams such as Field Reimbursement Leadership Team, Field Operations and Training, Insights & Analytics, IT, Compliance, and Legal

Associate Director, Specialty Data Management

NOVARTIS Pharmaceuticals
01.2018 - 04.2019
  • Managed data and reporting requirements between internal stakeholders and 3rd party providers (i.e., HUBs, Specialty Pharmacies, Data Aggregators, Distributors)
  • Oversaw and streamlined the interaction across all stakeholders to guarantee a smooth and quality-controlled data transfer process and to resolve current data issues and challenges
  • Led a data governance council consisting of various internal teams
  • Defined strategy that aligned with overall company objectives
  • Defined the roadmap of data-related projects to support upcoming business changes and partners with internal and external teams to implement accordingly

Associate Director, Field Reporting

NOVARTIS Pharmaceuticals
11.2016 - 01.2018
  • Led a project tasked with replacing an outdated reporting/analytics platform with Tableau (RAPID) for Neuroscience and Respiratory
  • Identified opportunities to improve reporting and technical solutions by collaborating with field sales through rep-rides
  • Led offshore personnel to ensure resources are aligned with business priorities and delivered according to plan
  • Collaborates with offshore team to translate business data needs from the field into usable reporting tools
  • Defines system requirements, develop timeline for implementation and rollout
  • Ensured adherence to compliance/legal regulations for all deliverables including new reports, data sets, and training

AD, Strategic Insights & Analytics, Patient & Specialty Services

NOVARTIS Pharmaceuticals
10.2013 - 11.2016
  • Provided strategic direction by leveraging deep and broad understanding of Patient Services & Hub offerings, industry trends and cross functional business knowledge to address business challenges and drive better understanding of the analytics involved
  • Partnered with hub vendors on ad-hoc data and hub reporting requirements that is aligned to business needs
  • Responsible for providing IC reporting to field nurses and translating the data via monthly 1 on 1s with Area Nurse Manager to discuss trends and insights specific to each geography
  • Led the Entresto Data and Reporting Workstream by working with the different teams who send Entresto data/report to the Brand Team
  • Created synergy among the stakeholders - defining strategy, conducting an inventory, identifying and managing ongoing needs

Data Manager/ Data Steward

NOVARTIS Pharmaceuticals
05.2009 - 10.2013
  • Managed the specialty hub data which includes Extavia, Gilenya, Ilaris CAPS, and TOBI by working closely with all business internal and external stakeholders to resolve data issues and maintain data quality
  • Served as focal point and a SME for providing data analysis to Sales Ops, Brand Analytics, and Managed Markets Teams
  • Managed and coordinated communication to business users about data limitations and how it can be applied to answer business questions
  • Partnered with leadership team to identify new data sources by participating in vendor selection
  • Led the Nurse Portal development from data gathering requirement to training of users
  • Monitored project progress by tracking activity; resolving problems; publishing progress reports; recommending actions
  • Developed work statements and participated in scope/priority definitions

Field Analysis Manager

NOVARTIS Pharmaceuticals
07.2001 - 04.2009
  • Supported Sales and Marketing Department via a set of sales reports for strategic guidance to our sales and brand management
  • Performed analysis and interpretation of IMS data which included performance data (monthly & weekly NRx/TRx, DDD sales data) and activity data (call data, sample data, meetings & events) at all levels across all Specialty Sales Forces (national, regional, district, and territory level data)
  • Performed complete development life cycle support for Direct Access Reporting Application
  • This includes analysis, program/process development and maintenance, testing, implementation and documentation
  • Provided technical consulting and leadership, in identifying and understanding client requirements to meet their needs

Analyst Programmer

COMPUTER SCIENCE CORPORATION (CSC)
06.1999 - 07.2001
  • Responsible in the analysis, design, development, and implementation of ProTrac which designed to provide Application Services Delivery Management and enables Senior CSC Management and AT&T Management to assess the project progress

Analyst Programmer

SCHRODER INVESTMENT MANAGEMENT LTD.
10.1997 - 05.1999
  • Responsible in the analysis, design, development, and implementation of the following various banking systems using VISUAL BASIC 5.0, MS SQL Server 6.5 and CRYSTAL REPORTS 4.6 under WINDOWS NT 4.0 environment

Analyst Programmer

MINISTRY OF INTERIOR
12.1996 - 07.1997
  • Responsible in the analysis, design, development, and implementation of various system leveraging GPS technology using VISUAL BASIC 4.0, Map Objects for VB, MS ACCESS 2.0, SQL Server 6.0 and CRYSTAL REPORTS 3.0 under WINDOWS NT 4.0 environment

Education

B.S. - Computer Science

AMA University

Skills

  • Data Governance
  • Data Strategy
  • Reporting
  • Analytical Expert
  • Data Management
  • Data Ops
  • Strategic Insight
  • Analytics Development
  • Data Evaluation
  • Data Acquisition
  • Data Integration
  • Vendor Management
  • Patient Services
  • Hub Operations
  • Onshore Management
  • Offshore Management

Career Achievements

  • Led pre-launch and post-launch data planning activities including vendor evaluation, acquisition and integration, storage and education across all commercial data (Hub, SP, Copay, Specialty Distributor, IQVIA, Symphony, Formulary)
  • Successfully managed Novartis's specialty data warehouse covering hub and SP commercial operations and its day-to-day operations
  • Led various field report development for various field teams: filed sales, field reimbursement and field nurse
  • Led various data governance and data strategic workstream for Specialty product launches and Buy and Bill products
  • Worked with numerous service and data providers (UBC, LASH, McKesson, CMM, ConnectiveRx, Symphony, IQVIA, MMIT, Komodo, CapGemini, ValueCentric, IntgriChain and SPs/ SDs)
  • Supported different commercial franchises (Oncology, Immunology, Respiratory, Neurology, Cardiovascular, Dermatology)

Timeline

Director, Patience Service Insights & Analytics

Bristol Myers Squibb
12.2023 - Current

Associate Director, Data Strategy, Analytics & Governance

Bristol Myers Squibb
06.2021 - 08.2023

Specialty Data Management Lead for Rare Disease

Regeneron Pharmaceuticals
10.2020 - 05.2021

Senior Manager, Field Reporting Patient Access Lead

Regeneron Pharmaceuticals
04.2019 - 10.2020

Associate Director, Specialty Data Management

NOVARTIS Pharmaceuticals
01.2018 - 04.2019

Associate Director, Field Reporting

NOVARTIS Pharmaceuticals
11.2016 - 01.2018

AD, Strategic Insights & Analytics, Patient & Specialty Services

NOVARTIS Pharmaceuticals
10.2013 - 11.2016

Data Manager/ Data Steward

NOVARTIS Pharmaceuticals
05.2009 - 10.2013

Field Analysis Manager

NOVARTIS Pharmaceuticals
07.2001 - 04.2009

Analyst Programmer

COMPUTER SCIENCE CORPORATION (CSC)
06.1999 - 07.2001

Analyst Programmer

SCHRODER INVESTMENT MANAGEMENT LTD.
10.1997 - 05.1999

Analyst Programmer

MINISTRY OF INTERIOR
12.1996 - 07.1997

B.S. - Computer Science

AMA University

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