As a Social Media Coordinator at the California National Guard, I apply my passion and skills in social media marketing and public relations to create engaging and compelling content to increase enlistment. I work with the marketing team to develop and execute social media strategies, campaigns, and analytics, as well as to manage the online presence and reputation.
- Produce and edit captivating content for California National Guard social media channels and public affairs, including Instagram stories, posts, reels, and TikTok videos, Facebook, YouTube staying up to date with the latest social trends
- Create content across photo, video, and graphics for both organic and paid social media content using iPhone, drones, professional cameras, and other professional equipment to showcase the agency's talent and projects effectively.
- Played leading role in creating a team and build collaborative environment
-Edit and refine content to meet quality standards, visually appealing, and optimized for social media platforms.
-Travel to various locations to capture content, script, and shoot engaging content while maintaining regulations on military Identify and monitor emerging social media trends and technologies.
-Contribute to other projects when needed such as analytics, management budget
-Improved brand consistency by developing and implementing comprehensive visual guidelines across all platforms.
-Collaborated with clients to understand their vision and requirements for various projects.
-Executed photo shoots in diverse settings, ensuring the highest quality images aligned with client expectations.
-Edited and retouched photographs using adobe PS , Lr , AE enhancing visual appeal.
-Maintained up-to-date knowledge of industry trends and techniques to continually improve the quality of work.
-Specialized in portrait, events, advertising and marketing.
-Managed and maintained photography equipment, ensuring optimal functionality.
-Developed and maintained positive relationships with clients and stakeholders.
-Contributed to the creative direction of projects, providing input on composition and style.
Amazon Prime, YouTube, BKNY International Productions Associated Television International, Epidemic Sound, Slick Force Studio.
-Captured captivating BTS moments and high-quality still shots for various projects.
-Collaborated with production teams to convey the essence of creative concepts.
-Ensured visual integrity and contribute to key art for TV series and advertising.
-Enhanced overall design quality by mentoring junior designers and providing constructive feedback on their work.
- Served as a highly adaptable and disciplined E-5 sergeant with a proven track record in the U.S. Army. - Developed skills and earned experience in transportation logistics.
- Demonstrated leadership, strategic thinking, and technical expertise.
-Coordinated emergency response plans in the event of natural disasters or other disruptions to normal operations, ensuring military personnel can transport safely and efficiently during critical situations.
-Worked collaboratively with clients to understand their objectives and translate them into compelling ad concepts.
-Utilized expertise in photography, overseeing shoots and ensuring the production of high-quality visuals.
-Managed end-to-end project workflows, including pre-production, production, post-production, and delivery.
-Contributed to successful projects by coordinating with various teams and resolving communication issues.
-Enhanced production quality by streamlining workflows and implementing efficient processes.