Ricardo Da Costa
Aliso Viejo,CA
Summary
Social Media and Marketing Specialist with proven expertise in content creation, photography, and videography. Demonstrated ability to enhance brand visibility and engage audiences through effective digital campaigns. Strong foundation in Public Affairs supports strategic communication and crisis management, resulting in measurable outcomes.
Overview
16
16
years of professional experience
Work History
Social Media Manager & Content Creator
U.S. Army RRB Marketing
10.2022 - Current
- Produce and edit engaging content for California National Guard social media channels, including Instagram, TikTok, Facebook, and YouTube.
- Create photo, video, and graphic content for both organic and paid campaigns using drones, iPhones, and professional cameras.
- Edit and refine content to meet quality standards, ensuring optimization for social platforms.
- Led the creation of a new collaborative content team, fostering a strong, creative environment.
- Travel to multiple locations to capture content, script videos, and maintain compliance with military regulations.
- Developed engaging social media content for recruitment campaigns.
- Monitored trends in social media to inform content creation and strategy.
BTS Photographer (Contract Projects)
09.2022 - 12.2022
- Clients: Amazon Prime, YouTube, BKNY International Productions, Associated Television International, Epidemic Sound, and Slick Force Studio.
- Captured behind-the-scenes photography and high-quality visuals for various productions.
- Collaborated with creative teams to support visual storytelling and campaign objectives.
- Contributed to advertising and TV series key art while mentoring junior visual creators.
- Developed creative concepts for photo shoots based on client needs.
Public Affairs Specialist (MOS 46S)
U.S. Army
08.2018 - 08.2022
- Planned and executed media campaigns to strengthen the Army's image and mission awareness.
- Managed crisis communications during disasters to deliver accurate, timely information.
- Coordinated with media, civic leaders, and community partners to enhance transparency and public perception.
- Trained and mentored junior soldiers in photography, videography, and content creation.
Photographer & Cinematographer
www.ricardodacosta.com.br
02.2010 - 08.2018
- Executed photoshoots for portraits, events, and advertising, with high attention to client needs.
- Edited and retouched visuals using Adobe Photoshop, Lightroom, Premiere, and After Effects.
- Directed creative projects, providing input on composition, style, and visual strategy.
- Managed multiple projects simultaneously, ensuring deadlines were met with consistent quality.
Associate Producer / Visual Producer | TV Record B
TV Record
04.2011 - 04.2016
- Managed complete project workflows from pre-production through final delivery.
- Supported promotional efforts by creating marketing materials and social media posts.
- Collaborated with writers and directors to develop engaging content ideas.
- Managed communication between departments to maintain workflow efficiency.
- Organized casting sessions and auditions for talent selection.
Education
Bachelor of Arts - Cinema - Cinematography
Columbia College Hollywood
Tarzana, CA06.2022
Associate of Science - Marketing Management
Anhembi Morumbi University
São Paulo06.2014
Bachelor of Arts - Mass Communication - Radio & TV
Fine Arts University of São Paulo
São Paulo12.2012
Associate of Arts - Fine Arts Photography
Senac University
São Paulo12.2010
Skills
- Campaign planning and execution
- Performance analysis
- Strategic communication
- SEO strategies
- Adobe Creative Suite proficiency
- Social media management
- Media relations and press coordination
- Content strategy and development
- Video production and editing
- Brand awareness initiatives
- Visual communication skills
- Crisis communication management
Timeline
Social Media Manager & Content Creator
U.S. Army RRB Marketing
10.2022 - Current
BTS Photographer (Contract Projects)
09.2022 - 12.2022
Public Affairs Specialist (MOS 46S)
U.S. Army
08.2018 - 08.2022
Associate Producer / Visual Producer | TV Record B
TV Record
04.2011 - 04.2016
Photographer & Cinematographer
www.ricardodacosta.com.br
02.2010 - 08.2018
Bachelor of Arts - Cinema - Cinematography
Columbia College Hollywood
Associate of Science - Marketing Management
Anhembi Morumbi University
Bachelor of Arts - Mass Communication - Radio & TV
Fine Arts University of São Paulo
Associate of Arts - Fine Arts Photography
Senac University
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