Ricardo De Anda
San Francisco,CA
Summary
SaaS Sales expert with seven years of successful quota attainment through strategic conversation, upsell / cross-sell / renewals, and growth in client spend. Experience with mid-market and enterprise leads with average deal size of $75,000.
Overview
7
7
years of professional experience
Work History
Sr. Account Executive
Kaamel Technology
San Francisco, CA
12.2023 - Current
- Achieved 112% quota attainment for Q1 within 2 months.
- Closed won our first Global Enterprise client by working closely with C-Suite champions / budget holders.
- Sourced, negotiated, and implemented Marketing, Sales, and CRM software for Kaamel saving roughly $19,000 in annual spend within my first quarter.
Account Manager
Forrester Research Inc.
San Francisco, CA
11.2021 - 05.2023
- Achieved 22% increase in wallet spend through upsells, cross-sells, and renewals.
- Attained 160% quota for the month of March 2022
- Placed top 33% of sales team my first year.
- Oversaw $1,100,000 Quota with 15 clients in the Cybersecurity, Artificial Intelligence, FinTech, and Chabot space.
- Managed relationships with C-Suite; CEO, CMO, CSO, CRO, CTO
Account Executive
Fond Technologies, Inc.
San Francisco, CA
05.2018 - 11.2021
- SDR Team Lead experience managing a group of 2 SDRs.
- Increased the average opportunity deal size by 337% from $740 to $2,500 within 12 months.
- Closed/won SMB deals between 50-150 employees which led to a quota attainment of 172% for 2020.
- Worked closely with Head of Marketing to align messaging for ABM campaigns, target industries, online advertisements, and cold outreach.
- Exceeded 17 Enterprise meetings per month to keep a healthy pipeline for quarterly revenue goals.
- Implemented a new SaaS Sales tool for SDR team.
Account Executive
Currency Capital LLC
Walnut Creek, CA
08.2017 - 05.2018
- Funded 20 deals netting over $350,000 in volume within 10 weeks.
- Helped increase channel partner sales by 212%.
- Developed new lead reports for sales team of 10 AE's.
- Smiled and dialed 75 times a day
Education
Bachelor of Arts - Business Administration And Human Resource
California Polytechnic State University-San Luis Obispo
San Luis Obispo, CA06.2017
Skills
- Negotiation and Persuasion
- Business Growth Opportunities
- Collaboration
- Interpersonal Skills
- Research and Analysis
- Lead Development
- Needs Assessments
Accomplishments
- Forrester: Upsold renewals 10-60% YoY
- Fond: Achieved 211% of quota for the month of October 2020 by booking 36 meetings with CPOs and Head of HR.
- Fond: Broke the record for number of enterprise SQLs three times during Covid-19 uncertainty.
Timeline
Sr. Account Executive
Kaamel Technology
12.2023 - Current
Account Manager
Forrester Research Inc.
11.2021 - 05.2023
Account Executive
Fond Technologies, Inc.
05.2018 - 11.2021
Account Executive
Currency Capital LLC
08.2017 - 05.2018
Bachelor of Arts - Business Administration And Human Resource
California Polytechnic State University-San Luis Obispo
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