Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Ricardo Honegger

Summary

Persistent leader eager to lead and grow organizations. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic.

Overview

20
20
years of professional experience

Work History

Chief Growth Officer

DAVID The Agency
04.2023 - Current

- Responsible for driving growth and building capabilities across the NA region in close collaboration with the Managing Directors (MD) and Chief Creative Officer.

- Grow business with existing clients revenue and acquiring new clients.

  • Business growth: primarily responsible for unlocking opportunities with our biggest clients and prospects across the region in close collaboration with the MDs, acting as a trusted advisor to our most senior clients.
  • Community Leadership: facilitate, bring together, and support the communities of NB across business, strategy and creative functions of the region.
  • Capability Development: work in close collaboration with the Managing Directors of our operating units to advise them on how to integrate new capabilities and new business wins into their structure, building capability to serve existing and future clients.

Managing Director

DAVID The Agency
01.2020 - 03.2023

Responsible for managing the agency's resources, establishing the strategic goals, working towards growth and profitability.

Lead an agency of 60 people and the account, production. and technology department.

Increased agency revenue by 100% and DAVID was agency of the year in D&AD, Clio and One Show under the leadership.


Managing Director

GUT
03.2018 - 01.2020

Responsible for structuring the agency operations in the US, and attracting clients like Pantene, Tim Hortons, Converse, Anheuser Busch and Burger King.

Managed the account, production and strategy department.

Head of Account and Operation

AKQA
06.2015 - 09.2017

Responsible for structuring AKQA operations in Brazil together with the CCOs team.

Won clients like Google, Netflix, Anheuser Busch and Usher.

Increased network creative reputation by creating iconic campaigns for Netflix and Usher.

Managed the production and account department.

Account Director

Ogilvy & Mather Worldwide
01.2012 - 01.2015

Lead the global Dove Masterbrand Dove Real Beauty Sketches campaign. Coordinated 4 global partner agencies and production companies.

The campaign was the most awarded campaign in Cannes Festival 2013 and got the first Titanium campaign for Latin America.
Worked on global Hellman's , Unilever Brand, Local Dove business and Kraft beverages brands.

Account Director

Santo
05.2011 - 01.2012

Clients: Coca Cola, Diesel and VW.

Senior Account Manager

JWT
01.2010 - 05.2011

Clients: Unilever Sunsilk Global

Account Supervisor

JWT
12.2007 - 05.2009

Clients: Rolex, Unilever - Lux and Radiant regional and local accounts.

Planning Executive

Sight Momentum
06.2006 - 10.2007

Working on strategy for Johnson & Johnson, and General Motors.

Planning Assistant

Centoeseis
01.2006 - 06.2006

Support strategy and research market information for a local shopping centre and perfume company.

Account Assistant

Sight Momentum
01.2004 - 12.2004

Back office and support to develop BTL campaigns for Nestle milk and coffee brands.

Education

MBA - Retail Marketing

FGV
São Paulo, Brazil
12.2008

BBA - Marketing & Communication

ESPM
São Paulo, Brazil
06.2005

Skills

  • Partnership Development
  • Competitive Intelligence
  • Team building
  • Brand Management
  • Strategic Planning

Languages

Portuguese
Native or Bilingual
English
Native or Bilingual
Spanish
Full Professional
German
Limited Working

Timeline

Chief Growth Officer

DAVID The Agency
04.2023 - Current

Managing Director

DAVID The Agency
01.2020 - 03.2023

Managing Director

GUT
03.2018 - 01.2020

Head of Account and Operation

AKQA
06.2015 - 09.2017

Account Director

Ogilvy & Mather Worldwide
01.2012 - 01.2015

Account Director

Santo
05.2011 - 01.2012

Senior Account Manager

JWT
01.2010 - 05.2011

Account Supervisor

JWT
12.2007 - 05.2009

Planning Executive

Sight Momentum
06.2006 - 10.2007

Planning Assistant

Centoeseis
01.2006 - 06.2006

Account Assistant

Sight Momentum
01.2004 - 12.2004

MBA - Retail Marketing

FGV

BBA - Marketing & Communication

ESPM
Ricardo Honegger