RICARDO LERDO
Schertz,TX
Summary
Dynamic bilingual sales leader with 20+ years of proven success driving revenue, turning around underperforming teams, and training high-performance sales staff. Recognized across multiple industries (industrial, automotive, telecom) for surpassing sales goals, revitalizing struggling stores, and leading with a coaching-first mentality. Adept at using tools like Salesforce and CRMs to drive pipeline performance. Passionate about building winning teams and delivering bottom-line results. Seeking a high-impact leadership role with competitive six-figure compensation.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Account Manager
Grainger
05.2024 - Current
- - Recognized as Top Sales Performer (March 2025) within team for highest Red Pass conversions.
- - Built strong customer relationships that led to repeat business and upsell opportunities.
- - Managed pipeline using Salesforce to improve lead follow-ups and close rates.
- - Collaborated cross-functionally to deliver customized solutions for client needs.
Sales Consultant
Universal Toyota
06.2023 - 02.2024
- - Ranked #1 in car sales on team in third month.
- - Generated over $1.5M in vehicle sales in under a year.
- - Built a strong referral network and repeat customer base through exceptional service.
- - Collaborated with finance and insurance teams to close high-margin deals efficiently.
Sales Specialist / Call Center Rep
Spectrum
04.2019 - 05.2023
- - Met or exceeded upsell goals 95% of the time.
- - Maintained top-tier customer satisfaction rating.
- - Trained new hires in CRM tools and customer handling strategies.
Solutions Specialist / Trainer
Verizon Wireless
02.2018 - 04.2019
- - Selected as Google Advocate & SME, led training sessions across stores.
- - Surpassed sales goals every month, with exceptional service reviews.
- - Conducted team workshops to boost knowledge and motivation.
Loan Officer Assistant
USAA
09.2016 - 02.2018
- - Liaised between applicants and underwriting teams to ensure compliance.
- - Supported onboarding and mentoring for junior loan assistants.
Sales Associate
T-Mobile
08.2015 - 09.2016
- - Beat monthly targets by 50%+ during first quarter.
- - Supported local business outreach to grow B2B sales footprint.
Assistant Sales Manager
AT&T
04.2011 - 07.2015
- - Promoted 3x in four years; led 40+ team members across stores.
- - Turned around low-performing locations into top-performing in under 90 days.
- - Led regional training and sales workshops, boosting sales districtwide by 50%.
Education
Administrative Course -
Plaza Technical School
Skills
- Sales Team Leadership
- Store Turnaround Specialist
- B2B & B2C Sales
- Sales Training CRM (Salesforce)
- Strategic Growth
- Performance Coaching
- Fluent Spanish
- MVP Recognition
Accomplishments
Key Accomplishments
- Top Performer at Grainger: Achieved highest Red Pass conversions, earning recognition as March 2025's top sales performer.
- $1.5M in Auto Sales: Generated over $1.5 million in vehicle sales in less than a year at Universal Toyota, ranking #1 on the sales team within just three months.
- Sales Growth Expert: Consistently exceeded upsell goals (95%+ success rate) and maintained top-tier customer satisfaction ratings at Spectrum.
- Turnaround Specialist: Revitalized multiple underperforming AT&T locations into top-performing stores within 90 days, directly contributing to districtwide sales increases of 50%.
- Recognized Trainer & Coach: Selected as a Google Advocate and Subject Matter Expert (SME) at Verizon Wireless; led training sessions and team workshops to elevate sales and service performance.
- Rapid Career Growth: Promoted three times in four years at AT&T, eventually overseeing over 40 team members across multiple locations.
- CRM & Sales Tools Proficiency: Leveraged Salesforce and other CRM platforms to optimize sales pipelines, enhance follow-ups, and improve close rates.
- Bilingual Leadership: Served as a bilingual trainer and mentor across roles, enhancing team communication and outreach in both English and Spanish.
- Community Leadership: Initiated and led a donation program benefiting children of deployed service members; active Toastmasters International member.
Certification
- Sales & Leadership Training (Company-led programs: AT&T, Verizon, Grainger)
- Bilingual – Fluent in Spanish & English
- HubSpot Academy: Inside Sales Certification (2025)
LNGG
Bilingual: English | Spanish (Fluent)
Affiliations
- Member – Toastmasters International
- Led donation program for children of deployed service members
- Bilingual Trainer & Mentor across multiple roles
Timeline
Account Manager
Grainger
05.2024 - Current
Sales Consultant
Universal Toyota
06.2023 - 02.2024
Sales Specialist / Call Center Rep
Spectrum
04.2019 - 05.2023
Solutions Specialist / Trainer
Verizon Wireless
02.2018 - 04.2019
Loan Officer Assistant
USAA
09.2016 - 02.2018
Sales Associate
T-Mobile
08.2015 - 09.2016
Assistant Sales Manager
AT&T
04.2011 - 07.2015
Administrative Course -
Plaza Technical School
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