Ricardo Lizarraga
Whittier,CA
Summary
Dynamic and results-driven Buyer with over 20 years of experience in retail management, e-commerce, and product development. Recognized for achieving substantial revenue growth, optimizing product assortments, and cultivating strong vendor relationships. Adept at market trend analysis, negotiation, and leading cross-functional teams to deliver strategic business objectives. Proven ability to innovate, drive sales, and enhance brand positioning.
Overview
26
26
years of professional experience
Work History
Brand Director & E-commerce Manager
Bonafini Brands
01.2017 - Current
- Orchestrated a 50% revenue increase by strategically developing and launching multiple product lines, aligning with market demands
- Pioneered the e-commerce division from the ground up, generating over $4 million in revenue through platforms like Groupon, Touch of Modern, and Zulily
- Led comprehensive rebranding efforts, including packaging redesign and brand strategy, resulting in heightened brand recognition and customer loyalty
- Partnered with factories to refine product development processes, ensuring products met high-quality standards and were delivered on time.
Brand Director & E-commerce Manager
Braveman Suiting Co, Inc.
01.2014 - 01.2017
- Elevated wholesale sales by 25% through strategic vendor partnerships and optimized product assortments tailored to market trends
- Launched and managed a thriving e-commerce division, achieving over $6 million in revenue
- Oversaw the complete product lifecycle, from initial concept to market, ensuring alignment with consumer preferences and market trends
- Formulated and executed comprehensive brand strategies, including market positioning, competitive analysis, and targeted marketing campaigns.
Buyer - Men's
David’s Place
01.2011 - 01.2014
- Expanded the e-commerce division from $250K to $3 million in revenue by effectively managing closeout sales on platforms such as Zulily, Groupon, and Touch of Modern
- Secured favorable terms with vendors, resulting in cost-effective procurement and timely product delivery
- Developed and executed strategic assortment plans to optimize product mix, driving significant sales growth and enhancing seasonal offerings.
Buyer - Young Men's
National Stores, Inc. (DBA: Fallas Paredes)
01.2009 - 01.2011
- Spearheaded initiatives to expand the Young Men's division by focusing on surf, skate, and urban brands, capturing emerging trends and increasing market share
- Collaborated with the footwear team to ensure alignment in product assortments, enhancing the overall store offering
- Built and maintained strategic relationships with key vendors, negotiating advantageous terms and ensuring timely product deliveries to support sales targets.
Associate Buyer - Men's
National Stores, Inc. (DBA: Fallas Paredes)
01.2008 - 01.2009
- Managed the Men's Tops category, driving significant sales growth through effective assortment planning and vendor collaboration
- Negotiated pricing and terms with vendors, securing cost savings and favorable deals that contributed to profitability
- Managed Open-to-Buy (OTB) budgets, optimizing inventory levels and ensuring product availability while minimizing excess stock.
Assistant Buyer - Boys
National Stores, Inc. (DBA: Fallas Paredes)
01.2007 - 01.2008
- Oversaw purchase order processes, ensuring accurate and timely procurement to support store operations
- Managed relationships with selected vendors, coordinating product assortments to align with customer preferences and seasonal trends.
Buyer - Men's and Boy's
The First Street Store, LTD
01.2003 - 01.2006
- Leveraged market insights and trend analysis to anticipate customer demands and optimize product assortments, driving sales across multiple categories
- Developed and maintained strong relationships with vendors, negotiating favorable terms and pricing to support competitive pricing strategies
- Led sales teams and store operations, fostering a culture of excellence in customer service and operational efficiency.
Store Manager
The First Street Store, LTD
01.2001 - 01.2003
Data Entry Clerk
The First Street Store, LTD
01.2000 - 01.2001
Warehouse Associate
The First Street Store, LTD
01.1999 - 01.2000
Education
High School Diploma -
Bishop Mora Salesian High School
Los Angeles, CA06.1999
Skills
- Market Trend Analysis
- Vendor Negotiation
- Inventory Management
- E-commerce Strategy
- Strategic Planning
- Team Leadership
- Cross-Functional Collaboration
- Bilingual Communication (English/Spanish)
Attributes
- Innovative Thinker
- Customer-Centric
- Adaptable
- Strategic Visionary
- Results-Oriented Leader
Timeline
Brand Director & E-commerce Manager
Bonafini Brands
01.2017 - Current
Brand Director & E-commerce Manager
Braveman Suiting Co, Inc.
01.2014 - 01.2017
Buyer - Men's
David’s Place
01.2011 - 01.2014
Buyer - Young Men's
National Stores, Inc. (DBA: Fallas Paredes)
01.2009 - 01.2011
Associate Buyer - Men's
National Stores, Inc. (DBA: Fallas Paredes)
01.2008 - 01.2009
Assistant Buyer - Boys
National Stores, Inc. (DBA: Fallas Paredes)
01.2007 - 01.2008
Buyer - Men's and Boy's
The First Street Store, LTD
01.2003 - 01.2006
Store Manager
The First Street Store, LTD
01.2001 - 01.2003
Data Entry Clerk
The First Street Store, LTD
01.2000 - 01.2001
Warehouse Associate
The First Street Store, LTD
01.1999 - 01.2000
High School Diploma -
Bishop Mora Salesian High School
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