Ricardo L. Ogdon

Brands: Anbernic, Retroid.

• Provided elite customer service by resolving escalated problems and calmly responding to shifting priorities.
• Set, enforced, and optimized internal policies to maintain responsiveness to demands.
• Studied US market to determine optimal pricing of goods and services and to capitalize on emerging opportunities.
• Fulfilled customer shipping needs by completing all purchase orders and customer invoices.
• Determined best courses of action for company based on regional market trends and demands.
• Maintained up-to-date administrative records to monitor operational conditions.
• Assessed supplier quality to maintain tight cost controls and maximize business operational performance.
• Achieved financial savings through powerful cost-reduction strategies.
• Built loyal account base and long-term business relationships with manufacturers.

Brands: Fila, Asics, Everlast, Babolat, Umbro, Tommy Hilfiger, Lacoste, PONY.

• Actively managed and executed regional marketing plans for more than 20 international brands.
• Continuously optimized marketing budgets through negotiations with vendors and restructuring of internal processes.
• Developed new e-commerce business unit for company and its affiliates.
• Created comprehensive loyalty program for company's B2C business involving 25 brick-and-mortar stores and 3 websites.
• Represented company and its partners in events and official communications with integrity, professionalism, and awareness, introducing new products, services, and promotions.
• Created innovative strategies to drive customer engagement, working closely with high-profile athletes and celebrities.
• Analyzed market trends and competitive landscape to understand opportunities and potential value.
• Collaborated with designers and editorial team on marketing materials, complying with brand guidelines.
• Devised and deployed online marketing plans with effective SEO, social media, and viral video campaign strategies.

Brands: Coca-Cola, Millicom, Colgate-Palmolive, BBVA Bank, Mastercard, Budweiser.

• Dynamically engaged with clients' acquisition and retention.
• Created and supervised brand activations in mass concerts and private events.
• Developed social media strategies for leading brands
• Directed team of developers and designers to create customized apps and products for our clients.
• Assisted our foreign partners with RFID and NFC technologies for mass concerts internationally.
• Efficiently managed vendors and suppliers to meet clients' needs and standards.
• Coordinated with social media, public relations, and other teams to execute product introductions.
• Partnered with graphics team to prepare, design, implement and measure success of campaigns.