RICARDO A. COLON
Fort Lauderdale,FL
Summary
Enterprise-focused sales professional with 15+ years of experience managing key client relationships for top-tier U.S.-based IT companies across Latin America. Proven success driving account growth, platform adoption, and long-term customer value for mission-critical IT software solutions (ITSM, ITOM, Observability, SaaS, Cybersecurity) within corporate and upper-SMB segments. Strong background competing against other IT management platforms across complex buying committees. Multilingual (English, Spanish, Portuguese) with executive-level presence.
Overview
15
15
years of professional experience
Work History
Corporate Account Executive – LATAM
CrowdStrike
USA
02.2025 - Current
- Own a pure net-new logo sales motion across LATAM, leading first-time engagements and full sales cycles to introduce and land the complete CrowdStrike platform.
- Drive outbound prospecting, discovery, qualification, and deal execution with smb, mid-market and enterprise prospects.
- Position CrowdStrike as a strategic cybersecurity platform in initial customer interactions, engaging senior IT and security leadership through value-based selling.
- Build and manage pipeline, opportunity progression, and forecast accuracy using Salesforce and Clari.
- Partner closely with Sales Engineers, Channel, and cross-functional teams to execute complex new-logo deals.
Senior Sales Manager, Latin America & Caribbean
SolarWinds
Miami, FL, USA
01.2024 - 09.2024
- Led a regional organization of 10 sales reps, 2 renewals reps, and 2 channel managers across LATAM.
- Managed a $14M+ pipeline; exceeded revenue targets by 10%+ while driving 25% YoY regional growth.
- Strengthened partner-led motion, increasing channel-driven opportunities by 30%+ YoY.
- Improved renewal performance and customer retention to 90%+ ARR.
Sales Manager, Latin America
SolarWinds
Miami, FL, USA
01.2022 - 12.2023
- Built and scaled a high-performing sales team delivering consistent quota attainment.
- Drove pipeline rigor, forecast accuracy, and renewal protection across multiple LATAM segments.
- Achieved 157.69% of annual quota in 2023; Sales Club award winner.
Territory Manager – Argentina, Chile, Colombia, Peru
SolarWinds
Miami, FL, USA
01.2022 - 12.2021
- Achieved 161.57% of annual quota; Q3 at 209% and Q2 at 150%.
- Closed $700K+ in incremental revenue through enterprise and upper-mid market accounts.
- Executed consultative sales and account planning across direct and partner-led deals.
Channel Account Manager – MCLA LATAM
SolarWinds
Miami, FL, USA
04.2020 - 12.2020
- Grew channel-driven revenue by 20% and expanded reseller ecosystem by 13%.
- Delivered 119% of Q1-2020 and 106% of Q4-2020 quota.
Territory Manager – Caribbean Region
SolarWinds
Miami, FL, USA
09.2019 - 04.2020
- Increased regional revenue by 18% and exceeded quarterly quotas up to 135%.
Account Manager
Netser Group USA
San Juan, PR
05.2018 - 09.2019
- Achieved 140% of quota and drove 21% YoY revenue growth through new business and account expansion.
- Sold value-added IT services including cloud, digital transformation, and consulting.
PointNext Hybrid Sales Specialist
Hewlett Packard Enterprise (HPE)
San Juan, PR
04.2015 - 03.2018
- Delivered 120%+ of annual quota consistently; grew services revenue 22% YoY.
- Closed multi-year enterprise services agreements across LATAM accounts.
Education
MBA - Management of International Enterprises
Polytechnic University of Puerto Rico
B.S. - Computer Science
University of Puerto Rico
Skills
- Strategic Account Management
- Enterprise Sales
- ITSM
- ITOM
- Observability
- SaaS Platforms
- Account Expansion & Renewals
- Net-New Logo Development
- Value-Based Selling
- Executive Presentations
- Salesforce
- Forecasting
Accomplishments
- Sales Club Winner: 2021 & 2023
- Consistent quota overachievement: 2019–2021, 2023
- Top quarterly performances up to 209% attainment
LANGUAGES
English (Native)
Native or Bilingual
Spanish (Native)
Native or Bilingual
Portuguese (Intermediate)
Professional Working
Timeline
Corporate Account Executive – LATAM
CrowdStrike
02.2025 - Current
Senior Sales Manager, Latin America & Caribbean
SolarWinds
01.2024 - 09.2024
Sales Manager, Latin America
SolarWinds
01.2022 - 12.2023
Territory Manager – Argentina, Chile, Colombia, Peru
SolarWinds
01.2022 - 12.2021
Channel Account Manager – MCLA LATAM
SolarWinds
04.2020 - 12.2020
Territory Manager – Caribbean Region
SolarWinds
09.2019 - 04.2020
Account Manager
Netser Group USA
05.2018 - 09.2019
PointNext Hybrid Sales Specialist
Hewlett Packard Enterprise (HPE)
04.2015 - 03.2018
B.S. - Computer Science
University of Puerto Rico
MBA - Management of International Enterprises
Polytechnic University of Puerto Rico
SELECTED ACHIEVEMENTS
Sales Club Winner: 2021 & 2023, Consistent quota overachievement: 2019–2021, 2023, Top quarterly performances up to 209% attainment