Ricardo Edmundo Bedolla Berumen
Palm Springs,CA
Summary
Top-notch Lead of Leads with proven track record of success leading and growing organizations and teams. Strong background in strategic planning, financial management and team development. Skilled in identifying opportunities and implementing practical business strategies with commitment to staying informed about latest trends, technologies and best practices.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Founder and CEO
Etheria Beauty Llc
09.2020 - Current
- Developing 85% of company DNA: vision, mission, values and policies to ensure success over 5 years
- Reviewing financial statements and reports to achieved 20% YTD increase in performance
- Identifying 15% of new products and opportunities for revenue
- Discovered and patented 70% of selling products
- Implementing and directing 40% of the services that meet the market needs
- Evaluating and bringing new technologies and practices to impact 100% brand operations.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Developed key operational initiatives to drive and maintain substantial business growth.
Area Manager
Ulta Beauty
El Centro, CA
01.2019 - 06.2022
- Oversaw and executed 100% program “lead of leads” for management
- Successfully prioritizing company expectation of 80% with 85% internal promotions
- Allocated retail, salon and operations budgets in high-traffic delivering 25% YTD sales increase
- Outstanding performance +350% YTD credit card and 120% YTD loyalty reward programs
- Pilot regional credit and loyalty conference calls driving +275% credit card opening company wide.
General Manager
Ulta Beauty
01.2018 - 08.2020
- Bringing structure, culture, engagement and development to five years poor performance team
- Excellence for operational process guiding three yearly audits with +97% of 100% score
- Drive for results, administrated +5.5M dollar annual budget, and ensured staff engagement
- Outstanding +257% credit cards opening and loyalty rewards with first place three consecutive years
- Implemented operational strategies that effectively built customer loyalty 95% net promoter score
- Increased 89% store infrastructure through high sales, impactful service and associates engagement.
Co-Manager/Store Manager
Sephora
12.2016 - 12.2017
- 110+ cast members and A+ Store (17M)
- Develop strategies to grow business in 15%YTD
- Educate, coach, and train cast members in Sephora Brand Essence, initiatives, encores and 101
- Conduct yearly inventory and maintain our -.5%YTD of shrink for two consecutive years
- Coordinate brand partners to host events in our community
- Drive traffic, sales and conversion of 75%YTD
- Maximizing 100% of teams in certifications of Beauty Studios
- Client survey in 96% in artistry, sales and client service.
Education Lead
Sephora
02.2011 - 12.2016
- Produced educational program budget and prepared monthly reports +10% saved to the store
- Evaluated and setup training programs improvements to management that drove 35% of profit
- Delivered new employee onboarding and sephora 101’s for all teams 100% compliance
- Training monthly and daily sessions via SU 98% compliance versus 60% Company.
Senior Event Manager
Matisse
06.2007 - 12.2010
- Created and supervised budgets of $65K+ for events with +35% YTD profit
- Planned +20 events, meetings, parties and weddings for up to 1500 guest
- Managed marketing and social media; increasing likes and follows by 75% in the first month
- Successfully directed events, creating sales materials that led to 5x more events bookings
- Directed 5th Faces Fashion Show: 1,500 guest, 30 Models, national and local designers.
Ground Customer Service Representative
Aeromexico Airlines
01.2001 - 12.2007
- Represent the airline to its passengers and assist passengers in ticket sales and reservations including reservation changes
- Passenger check-in including the movement of checked baggage
- Provide airline information to passengers as required
- Greet passengers as they enter the terminal and provide direction to the airline ticket counters
- Assist in passenger boarding
Education
Master of Arts - Visual Communications and Graphic Desin
Universidad De Guadalajara
Guadalajara, Jalisco Mexico06.2005
Skills
- Business Development and Planning
- Revenue Generation
- Team Leadership
- Talent Acquisition
- Talent Review
- Staff Management
- Goals and Performance
- Online-Based Education
- Student Rapport-Building
- Group and Individual Instruction
Accomplishments
- 2018 Loyalty and Credit Card #1 Top Performer 307% YTD vs. 110% Company
- 2019 Loyalty and Credit Card #1 Top Performer 275% YTD vs. 110% Company
- 2020 Loyalty and Credit Card #1 top performer 375% YTD vs. 110% Company
- 2021 Loyalty and Credit Card #1 top performer 325% YTD (150% company)
- 2020 Top #1 Retail to Budget Performer 13.2% YTD
- 2021 Top #1 Retail to budget +7.6% YTD
- 2012-2015 Top #1 Passion for clients and Leader Expertise in beauty company wide
- 2016 Award of Sephora Excellence in client service
Certification
- Licensed Cosmetologist - 2011-Current
Languages
Spanish
Native or Bilingual
English
Full Professional
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Founder and CEO
Etheria Beauty Llc
09.2020 - Current
Area Manager
Ulta Beauty
01.2019 - 06.2022
General Manager
Ulta Beauty
01.2018 - 08.2020
Co-Manager/Store Manager
Sephora
12.2016 - 12.2017
Education Lead
Sephora
02.2011 - 12.2016
Senior Event Manager
Matisse
06.2007 - 12.2010
Ground Customer Service Representative
Aeromexico Airlines
01.2001 - 12.2007
Master of Arts - Visual Communications and Graphic Desin
Universidad De Guadalajara
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