Summary
Overview
Work History
Education
Skills
Affiliations
Work Availability
Timeline
Ricardo Esqueda

Ricardo Esqueda

Los Angeles,CA
"Don't count the days, make the days count."
Muhammad Ali

Summary

Collaborative Store Director effective in overseeing day-to-day store operations and maintaining loyal customer base utilizing exceptional customer service acumen. Strongly focused and outgoing with over 25 years of hands-on experience in luxury retail environments. Effectively handle multiple customer issues with accuracy and professionalism. Strong computer and cash register operations abilities.

Overview

29
29
years of professional experience

Work History

Director of Stores and Corporate Sales

John Kelly Chocolates
Beverly Hills, CA
08.2021 - Current
  • Coached, counseled, recruited, trained and disciplined employees and evaluated on-the-job performance.
  • Increased store revenues by cultivating new customers, providing superior service and applying pricing strategies and up-selling techniques.
  • Developed and optimized store schedules to meet expected coverage demands and maintain optimal service levels.
  • Oversaw inventory management through cycle counts, audits and shrinkage control.
  • Met budget targets by controlling expenses and eliminating wasteful behaviors.
  • Fostered healthy team environments to promote collaboration and boost productivity.
  • Maintained inventory, checking stock and keeping up with fluctuating supply and demand.
  • Maintained current accounts and deposited funds to keep on-site cash low.
  • Delivered excellent customer service and adhered to standard practices to maximize sales and minimize shrinkage.
  • Reviewed customer feedback to make operational improvements and promote satisfaction.
  • Built relationships with key customers and stakeholders to grow business networks and locate new opportunities.
  • Monitored employee performance and identified performance gaps for corrective action.
  • Generated repeat business by responding to customer concerns with friendly and knowledgeable service.
  • Increased corporate sales by 20% over last year through continuous follow-up.

Store Director

Tourneau
Los Angeles, CA
11.2014 - 08.2021
  • Fostered healthy team environments to promote collaboration and boost productivity.
  • Improved store revenue through delegation and follow up.
  • Coached, counseled, recruited, trained and disciplined employees and evaluated on-the-job performance.
  • Maintained retail store presentation by overseeing merchandise replenishment, customer courtesy and inquiry response.
  • Oversaw company merger to drive seamless transition and integration of operations.
  • Trained over 25 employees on business principles, best practices, protocol and system usage.
  • Monitored progress by establishing plans, budgets and measuring results.
  • Facilitated HR operations, including strategic workforce planning, performance management, staffing and administration of benefits.
  • Motivated employees to share ideas and feedback.
  • Opened flagship location in Waikiki.

  • Prospected potential new store locations and assessed market demographics, economic factors and traffic to select ideal sites.
  • Monitored brand presentation in stores by overseeing visual displays, merchandising and promotional events.
  • Managed budgets and reduced costs by overseeing expenditures and [Action].
  • Collaborated with merchandising and planning teams to implement focused changes, resulting in greater profitability.
  • Orchestrated new store openings by [Action].
  • Devised methods for improving and streamlining operations by updating processes and policies.
  • Reviewed key performance indicators to identify sales trends.
  • Oversaw recruitment and training of retail team to create high performing teams.
  • Created memorable and consistent brand experience for customers across [Type] stores.
  • Drove loss prevention initiatives and minimized shrink by reviewing inventory audit reports and [Action].
  • Communicated with retail staff about business initiatives and goals to educate and motivate.
  • Led and motivated teams by setting clear expectations, mentoring and coaching.
  • Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
  • Delegated work to staff, setting priorities and goals.
  • Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
  • Monitored inventory levels and placed new orders for merchandise to keep supply well-stocked.
  • Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.

Store Director

Barneys New York
Glendale, CA
10.2010 - 10.2014
  • Assessed each employee's individual strengths and delivered mentoring to improve upon weak skill levels.
  • Capitalized on existing talent while facilitating recruitment and development of new talent.
  • Motivated employees to share ideas and feedback.
  • Monitored progress by establishing plans, budgets and measuring results.
  • Provided leadership to 15 employees through coaching, feedback and performance management.
  • Fostered strong relationships with affluent customers and suppliers by consistent follow up and maintaining communication.
  • Trained over 15 employees on business principles, best practices, protocol and system usage.
  • Accurately managed shipment processing, providing direction to associates and overseeing inventory activities.
  • Maintained retail store presentation by overseeing merchandise replenishment, customer courtesy and inquiry response.
  • Coached, counseled, recruited, trained and disciplined employees and evaluated on-the-job performance.
  • Improved store revenue through delegation and follow up.
  • Collaborated with staff to maximize customer satisfaction, streamline procedures and improve bottom-line profitability.

Store Director

Banana Republic
Los Angeles, CA
11.1994 - 09.2010
  • Hired, coached and mentored team of 100 sales representatives.
  • Coached and developed 5 internal candidates for promotion to general management.
  • Contributed to organizational initiative to achieve weekly sales, budget and other targeted goals.
  • Assessed each employee's individual strengths and delivered mentoring to improve upon weak skill levels.
  • Directed 8 managers and 100 associates to generate over $18m in revenue.
  • Inspired over 30 Associate and Assistant managers throughout the me tenor to achieve success through teamwork.
  • Met budget targets by controlling expenses and eliminating wasteful behaviors.
  • Fostered healthy team environments to promote collaboration and boost productivity.

Education

Bachelor of Arts - Photography

Arizona State University, Tempe, AZ
06.1994

Skills

  • Finance and accounting
  • Retail management
  • Staff leadership
  • Account management
  • Strategic planning
  • Coaching and mentoring
  • Business development
  • Cross-functional team management
  • Employee development
  • Recruiting and hiring
  • Profit and loss accountability
  • Customer retention
  • Supervision and training

Affiliations

2017- TNY Greatest increase in percentage of sales in CPO

2014- BNY Best email capture rate in the company.

2013- BNY #1 in the company top EBITDA to plan

2013- BNY most improved sales to plan in the company

2012- BNY most improved sales to LY

2007- BR excellence in merch presentation, west coast region.

2006- BR 1st place in region for BRC performance

2004- BR 1st place in region for highest increase in conversion.

2003- BR 1st place in region in highest increase in AT

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse

Timeline

Director of Stores and Corporate Sales - John Kelly Chocolates
08.2021 - Current
Store Director - Tourneau
11.2014 - 08.2021
Store Director - Barneys New York
10.2010 - 10.2014
Store Director - Banana Republic
11.1994 - 09.2010
Arizona State University - Bachelor of Arts, Photography
Ricardo Esqueda