Hi, I’m
Riccardo Ferraris
Business Automation Specialist
Rio De Janeiro,RJ
The more difficult the victory, the greater the happiness in winning.
Pele
Summary
A goal-oriented sales executive with three years of profitable sales and management experience in the SaaS industry while delivering a high level of customer experience. Proven leader with strong closing, negotiating, and sales skills. Gifted at generating leads, expanding business opportunities through creative marketing techniques, and having excellent communication skills. Lastly, successful at identifying, analyzing, and acting on leads, opportunities, and sales funnels using sales technologies, software, and CRM data.
Overview
3
years of professional experience
Work History
Optima SolutionsMiami, Florida
Business Automation Specialist
10.2022 - Current
Job overview
- Researched sales opportunities and possible leads to exceeding sales goals and increase profits.
- Analyzed past sales data and team performance to develop realistic sales goals.
- Maintained detailed records of sales progress, inventories, and marketing success to better align goals with company priorities.
- Presented products to clients using dynamic presentations and practical use-case scenarios.
- Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
YOU DON'T NEED A CMOMiami, FL
Vice President of Business Development
01.2022 - 07.2022
Job overview
- Delivered high-quality administrative support and management, planning and policy assistance to board members.
- Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Defined and integrated roles, responsibilities and processes for business team and data management organization.
- Evaluated current service needs and product satisfaction levels with established customers to improve offerings.
- Developed short-term and long-term sales objectives and strategic plans to meet market needs.
- Developed and implemented value-added strategies to increase profitability, expand market share and cement customer relationships.
- Created strategic and tactical sales initiatives for forward planning to meet key objectives.
- Collaborated with sales and marketing departments to support business objectives and client acquisition.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Completed and submitted monthly and yearly reports to support executive decision-making.
- Contributed to industry organizations and trade shows to gather competitive and industry intelligence.
- Strategized and implemented successful approaches to revitalize underperforming product lines and create profit-generating enterprises.
- Led cross-functional teams to create impactful messaging, demand-generation programs, and sales tools.
- Performed monthly sales forecasting and competitive analysis to determine product performance levels and the need for new product developments.
- Worked with the board of directors to facilitate the creation and adoption of updated governance policy.
- Analyzed past sales data and team performance to develop realistic sales goals.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Held weekly meetings with the CEO to identify techniques to overcome sales obstacles.
- Generated an average of 20+ qualified leads monthly basis.
Generated over $200k in revenue, retaining and acquiring new clients over one quarter.
YOU DON'T NEED A CMOWest Palm Beach, FL
Marketing Executive
05.2021 - 01.2022
Job overview
- Developed campaigns and specific marketing strategies for clients.
- Conducted research to analyze customers' behavior, preferences, and purchasing habits.
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with 30 key accounts.
- Contributed to annual revenue goals by selling new services and developing new accounts.
- Identified key entry points to enhance market penetration and effectively analyzed data increase profitability.
- Reinvented team interaction with prospective clients by developing innovative and creative sales pitch.
- Managed book of business worth $120.000 across 30 accounts.
- Achieved monthly quota and grew sales to $100.000 within 3 months.
- Introduced new processes to improve account and market tracking for better data analysis.
- Tracked key metrics and developed spreadsheets and data models.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Analyzed consumer usage patterns to identify trends and target key demographics.
- Supported marketing teams, creating, deploying and optimizing campaigns for SaaS clients.
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
- Directed hiring, training and performance evaluations for marketing and sales staff and supervised daily activities.
- Managed workflow between staff, coordinating documents, planning and creative material distribution.
- Identified value propositions and key messages for company marketing campaigns.
LEANBoca Raton, FL
Marketing Intern
01.2021 - 01.2022
Job overview
- Adjusted ads to better align with desired consumer audiences and improve conversion rates.
- Created customized marketing materials to increase product awareness.
- Identified appropriate marketing channels and target customers for campaigns.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Completed in-depth reviews of market conditions and customer preferences for Mission Lean products.
- Worked with Owner to design campaigns for Mission Lean app, resulting in 13% increase in new users.
GLOBAL MP CONSULTINGMilan
Intern
06.2019 - 09.2019
Job overview
- Pivot choice of a new product launched into the Italian market as a business model for the European market
- Create the business plan of “Ideal Aqua” new product for the Italian market
- Create the communication strategy for “Ideal Aqua” with the participation of BWT
- Create the info-metrical film
- Create the web strategy including social media ads, google ads, email marketing
- Negotiation and purchase of advertising spaces on Italian television
- Participated in Mediaset's convention (most popular tv channel in Italy)
- Played role in product strategy of Global MP Consulting
QUERLONew York, NY
Intern
06.2018 - 09.2018
Job overview
- Collaborated in professional team to solve workflow issues.
- Created artificial intelligence botchat and delivered to the client with Querlo
- Delivered clerical support by handling range of routine and special requirements.
- Achieved management recognition by designing and implementing special project during internship.
- Contributed to content creation for company website.
FUTURE STARS SOUTHAMPTON SOUTH HAMPTONS, NY
Intern
06.2018 - 08.2018
Job overview
- Prevented office inventory shortages by ordering new workplace supplies
- Addressed customer inquiries and routed calls to appropriate staff members for further assistance
- Analyzed customer feedback to locate areas of improvement
- Organized office spaces to prevent equipment damage and accidents
- Canceled orders based on customer requests, inventory or delivery problems.
- Sorted and organized files, spreadsheets and reports.
- Worked on projects using knowledge gained in classes to put together recommendations for issues.
- Collaborated in professional team to solve workflow issues.
- Answered incoming telephone calls, took down messages and provided information.
Education
Keiser UniversityWest Palm Beach
Bachelors from Business Management/Administration
05.2021
University Overview
- 3.74 GPA
- Elected Captain of Keiser University Men's Tennis.
- Extracurricular Activities: Men's Tennis team
- #2 Men's National Ranking
- #3 Doubles team of the Nation
- #27 Singles player of the Nation
Skills
- Account Management
- Sales Strategies Implementation
- Negotiation and Persuasion
- Business Growth Opportunities
- Executive Leadership
- Business Networking
- Lead Generation
- Sales Funnel Development
- Communications Strategies
- Teamwork and Collaboration
- Team Recruiting and Onboarding
- Client Needs Assessment
- Business to Business
Additional Information
I am cheerful and enthusiastic, have excellent communication, leadership, and problem-solving skills, have traveled the world competing in tennis, and speak fluently English, Spanish, Portuguese, and Italian. Tennis has taught me to be a team player, leader, and do-whatever-it-takes mentality.
Languages
English
Portuguese
Italian
Spanish
French
Timeline
Business Automation Specialist
Optima Solutions
10.2022 - Current
Vice President of Business Development
YOU DON'T NEED A CMO
01.2022 - 07.2022
Marketing Executive
YOU DON'T NEED A CMO
05.2021 - 01.2022
Marketing Intern
LEAN
01.2021 - 01.2022
Intern
GLOBAL MP CONSULTING
06.2019 - 09.2019
Intern
QUERLO
06.2018 - 09.2018
Intern
FUTURE STARS SOUTHAMPTON SOUTH HAMPTONS
06.2018 - 08.2018
Keiser University
Bachelors from Business Management/Administration
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