Summary
Overview
Work History
Education
Skills
Websites
Golf
Additional Information
Timeline
Generic
Rich Caserta

Rich Caserta

Palm Beach Gardens,Florida

Summary

Accomplished Creative Director with a proven track record at BXP Creative, elevating brand recognition through innovative marketing campaigns and strategic thinking. Expert in visual storytelling and fostering team collaboration, I've led cross-functional teams to exceed quarterly sales goals by enhancing creative processes and client relations. Skilled in typography and effective communication, I consistently deliver projects that surpass client expectations and drive continuous improvement. Skilled Creative Director adept at overseeing writers, designers and artists to accomplish challenging objectives. Excellent communicator, problem solver, and detail-oriented manager proficient in business operations and customer needs. Talented and results-oriented creative professional with experience leading teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

20
20
years of professional experience

Work History

Creative Director

BXP Creative
09.2013 - 07.2024
  • Elevated company reputation through consistent delivery of high-quality creative content.
  • Monitored industry trends to keep creative materials fresh and engaging.
  • Built strong relationships with clients, leading to long-term partnerships and repeat business opportunities.
  • Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
  • Enhanced brand recognition by developing innovative marketing campaigns and visually compelling designs.
  • Spearheaded rebranding campaign to meet and exceed quarterly sales goals.
  • Led cross-functional teams to deliver high-quality creative assets on time and within budget constraints.
  • Streamlined creative processes for improved efficiency and team productivity.
  • Championed a culture of creativity, encouraging team members to take risks and push boundaries in their work.
  • Developed comprehensive style guides to maintain brand consistency across all channels.
  • Drove innovation by staying current on industry trends and incorporating new ideas into design work.
  • Directed and supervised team of designers to create award-winning visual media campaigns.
  • Improved internal communication by designing visually engaging presentations and collateral materials.
  • Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
  • Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
  • Developed style guides to promote consistent branding across projects.
  • Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
  • Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
  • Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
  • Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
  • Managed campaigns with specific focuses in order to meet customer needs and creative visions.
  • Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
  • Mentored and trained junior designers to help enhance skills and capabilities.

Creative Director

Brandxpander
02.2010 - 09.2013
  • Elevated company reputation through consistent delivery of high-quality creative content.
  • Monitored industry trends to keep creative materials fresh and engaging.
  • Built strong relationships with clients, leading to long-term partnerships and repeat business opportunities.
  • Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
  • Enhanced brand recognition by developing innovative marketing campaigns and visually compelling designs.
  • Formulated and monitored budgets to manage expenses and control costs.
  • Streamlined creative processes for improved efficiency and team productivity.
  • Championed a culture of creativity, encouraging team members to take risks and push boundaries in their work.
  • Designed and implemented cost-effective creative strategies to improve ROI.
  • Drove innovation by staying current on industry trends and incorporating new ideas into design work.
  • Directed and supervised team of designers to create award-winning visual media campaigns.
  • Increased client satisfaction by delivering tailored design solutions that exceeded expectations.
  • Created creative briefs and timeline to manage creative process from concept to completion.
  • Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
  • Oversaw implementation of editing, color correction and other post-production processes.
  • Fostered highly communicative, collaborative team culture on visual product projects.

Education

Bachelor of Arts - Commercial And Advertising Art

Tyler School Of Art
Philadelphia, PA
05.1987

Skills

  • Creative team leadership
  • Strategic Thinking
  • Concept Development
  • Visual storytelling
  • Social Media Strategy
  • Deadline-oriented
  • Advertising Campaigns
  • Marketing Communications
  • Brand Messaging
  • Campaign Development
  • Strategic communications
  • Photography Direction
  • Communications strategies
  • Design leadership
  • Team Development
  • Typography Expertise
  • Design understanding
  • Storyboard creation
  • Marketing expertise
  • Print Production
  • Excellent Communication
  • Task Prioritization
  • Teamwork and Collaboration
  • Active Listening
  • Client Relations
  • Storyboarding
  • Corporate identity branding
  • Layout Design
  • Visual communication expertise
  • Complex problem solver
  • Problem-Solving
  • Analytical Thinking
  • Decision-Making
  • Team building
  • Interpersonal Skills
  • Goal Setting
  • Self Motivation
  • Effective Communication
  • Professionalism
  • Problem-solving aptitude
  • Continuous Improvement
  • Time management abilities
  • Relationship Building
  • Strategic leadership
  • Content Strategy

Golf

I'm an avid golfer, and enjoy spending time with clients and friends out on the links. It's a sport that keeps you humble. 

Additional Information

I've always had a passion for the strategic and creative side of marketing. I never get tired of problem solving creative issues and marketing challenges. My philosophy has always been best ideas wins. I believe in mutually respectful working relationships creates a healthy culture.

Timeline

Creative Director

BXP Creative
09.2013 - 07.2024

Creative Director

Brandxpander
02.2010 - 09.2013

Bachelor of Arts - Commercial And Advertising Art

Tyler School Of Art
Rich Caserta