Rich Covey

Results-driven leader with a proven track record of guiding high-performing teams and implementing strategic initiatives to drive business success. Known for fostering a collaborative environment and achieving measurable milestones. Exhibits strong leadership and adaptability to changing business needs. Senior executive with expertise in driving growth and operational excellence through strategic planning, project management, and data-driven decision-making. Prioritizes team collaboration and thrives in dynamic environments. Skilled in leadership, communication, and delivering impactful results. Collaborative leader who partners with colleagues to promote an engaged and empowering work culture. Documented strengths in building and maintaining relationships with diverse stakeholders in fast-paced settings.

• Mentor of the Year (Nomination)
• Broadcast Media Award
• Young Christian Merit Award
• Outstanding Student Teacher Award (Nomination)

• US Foods, Sr Director, Sales Excellence Operations, 04/01/24, 02/28/25, Works cross-functionally with various stakeholders to deliver reporting efficiencies between the center and the field, elevate analytics by providing actionable insights, and developing diagnostic tools to profitability grow share and deliver upon stated results., Supports the hiring, onboarding, and day-to-day role development of the Sales Operations Directors across the enterprise., Partners with the Area Presidents to recruit, retain and optimize talent., Manage a team of subject matter experts who support our customers and sellers in the field; including hiring, onboarding and ongoing development for all roles., Responsible for commercial alignment for center and field teams by providing visibility, creating center and field synergies, and driving execution and measurable outcomes of Area Commercial plans., Responsible for developing and deploying plays and processes that support Areas in profitably growing Market Share., Responsible for resource allocation by deploying specialists to our largest account opportunities, measuring our performance and improving our deployment strategy., Sr Manager, Local Sales Excellence, 03/01/23, 04/30/24, Analyze market analytics to prioritize local needs, align cross functionally to uncover root causes, and collaborate with local leadership to create and execute action plans to mitigate risk and optimize performance., Led Optimization for Commercial team in GSA during deployment., Assumed work stream lead on Tiering 2.0 and Seller Lifecycle in addition to supporting roles on Recovery, Off Day and Under Min Projects., Supported recruitment with approximately 80 first round TM interviews, also assisted with interviews for DSM candidates., Director of Commercial Support, 07/01/18, 03/31/23, Serves as a strategic partner to the Area President to organize and prioritize critical issues, execute initiatives, and manage area effectiveness., Coordinates and executes all commercial work within the area and manages the dissemination of commercial communications., Partners with Area staff, sales leadership, New Business Managers, pricing, and merchandising teams by leveraging Plays, tools, and resources to drive performance, productivity, and key results., Leverages internal reporting tools to track progress and identify performance improvement opportunities., Translates strategy into Area implementation plans and tracks performance on key metrics., Influences the resource allocation of sales support and team selling to maximize market share and retention opportunities within the Area., Provides area leaders and sales support members with coaching to improve effectiveness and ensure consistency., Area Specialist Manager, 07/01/16, 07/31/18, Coached 12 segment specialists on organization skills, presentations, and training., Developed and maintain monthly, quarterly, and annualized tracking for individual specialists to monitor and improve performance., Established weekly call plan for each team member to discuss day to day planning and preparation for effective field deployments., Developed district pairing deployment strategy., Responsible for assignments of all specialists at food shows and sales meetings., Marketing Manager, 04/01/11, 06/30/16, Produce weekly pricing flyers., Developed new TM Playbook as vehicle for weekly materials., Develop and maintain promotions throughout the course of the year., Maintain Annual Marketing Budget., Plan and execute food shows., Set attendance record for Metro Division with over 2,200 ppl. attending Fall show.
• CB Holding Corp, Mountainside, NJ, Director of Marketing, 07/01/08, 12/31/10, Marketing Manager, 05/01/06, 07/31/08, Group Sales Manager, 05/01/03, 04/30/06, General Manager, 05/01/99, 04/30/03, Senior Manager, 09/01/97, 04/30/99, Server/Bartender/Service Trainer, 05/01/91, 09/30/97